Intel® and Best Buy Canada Crown the First Intel® Superstar Canada

Intel® and Best Buy Canada Crown the First Intel® Superstar Canada 
From over 825 entries expert panel select AndrewVictoria as the Grand Prize 
Winner 
TORONTO, Oct. 24, 2012 /CNW/ - After two rounds of heavy fan voting and 
intense deliberation by industry judges, Intel Canada and Best Buy Canada 
announced the winner of the first Intel® Canada Superstars Competition: 
Hamilton, Ontario-based AndrewVictoria. 
The 7 individual genre winners were Manitoba's Abstract Artform (Urban), 
Ontario's Why (Rock), Quebec's Cassy (Francophone), Christi Hall (Pop), Mark 
Sad (Singer-Songwriter), Greg Wood (Country) and DJ-BU3NO (Electronica). 
With the smooth and sultry original track "Repeat Yesterday," AndrewVictoria 
won over $5,000 worth of prizes, including a Fender® Telecaster - the guitar 
of choice for legends like Hendrix and Clapton - a top-of-the-line Intel® 
Ultrabook™, Avid™ pro tools to produce new work and much more by Shure®, 
Casio®, Monster among others. 
"Music defines culture and inspires creativity and innovation. Our goal is to 
inspire the talent that creates it," said Intel Sr. Marketing Manager, Mike 
Rivet. "The music world is changing at an increasing speed - all due to 
technology. And we want to make sure, as the world's leading producer of 
computer technology, that we help musicians find the tools to create and reach 
success." 
The winners also receive major exposure in the coming months at special Intel 
events and promotions. This past June saw Marie Hines, a 2011 Intel Superstar 
from the U.S., take the Intel Superstars stage on NXNE's closing night at YDS, 
along with the likes of Raekwon and Ghostface Killah. And this November, 
AndrewVictoria will headline the mbna Adrenaline Zone in Nathan Phillips 
Square for the 100th Grey Cup Festival. 
"We're so amazed and appreciative of the opportunity that Intel, Best Buy, and 
Canadian music fans have given us as the very first Canadian Intel Superstar," 
said AndrewVictoria's Andrew Rudd. "The exposure which the competition brings 
is a definite boon for our career, and the prize package is awesome. It's 
incredible that Intel continually supports emerging artists." 
Intel has long fostered creativity in many industries. "In its three years of 
amplifying emerging musicians' careers in the U.S., the Intel Superstars 
competition grew tremendously," said Rivet. "So in 2012, we expanded the 
program to Canada and teamed up with Best Buy Canada and a great group of 
sponsors to find that special talent that is the 2012 Canadian Intel 
Superstar. Congratulations to all the participants, and especially to 
AndrewVictoria. The creativity and talent of the artists is truly 
extraordinary and it was a tough competition." 
"Best Buy is proud to support emerging Canadian musicians with programs like 
Intel's Superstars contest, " says Best Buy Marketing Manager Mary Ann 
McKenzie, "In addition to carrying the Ultrabooks™ that are ideal for music 
and home recording, Best Buy also offers a huge selection of musical 
instruments, home recording equipment and DJ gear. We understand that given 
the right technology, anything can happen - especially amazing music." 
The industry panel that judged the finalists and ultimately determined 
AndrewVictoria as the grand prize winner included: Bruce Tyler - 
Entertainment Consultant/Executive Producer; Jason Ienner - Manager, Hot 
Chelle Rae, Hamlin/Ienner Management; Michael Rivet - Sr. Marketing Manager, 
Software and Services Division Intel and Kristin Bredimus - VP of Community 
and Artist Relations at OurStage.com. 
You can hear all the winning songs at www.bestbuy.ca/superstars. 
Special thanks go out to the Canadian Intel Superstars sponsors: Best Buy 
Canada, Fender®, Shure®, Casio®, Monster®, Samsung®, Avid™, and 
Sony®. 
About Intel Canada/Intel Superstars Intel (NASDAQ: INTC) is a world leader in 
computing innovation. The company designs and builds the essential 
technologies that serve as the foundation for the world's computing devices. 
Additional information about Intel is available at newsroom.intel.com and 
blogs.intel.com. 
Intel, the Intel logo and Ultrabook are trademarks of Intel Corporation in the 
United States and other countries. 
* Other names and brands may be claimed as the property of others. 
About Best Buy Canada
Best Buy stores in Canada are a division of Burnaby, BC-based Best Buy Canada 
Ltd., a wholly owned subsidiary of Best Buy Co., Inc. (NYSE: BBY). We are 
Canada's fastest-growing retailer and e-tailer of consumer electronics, 
computers and entertainment products. With more than 70 Best Buy stores across 
Canada, we offer a unique shopping experience with the latest technology and 
entertainment products, at the right price, with a no-pressure 
(non-commissioned) sales environment. Every day our employees are committed to 
helping deliver technology solutions that enable easy access to people, 
knowledge, ideas and fun. We are keenly aware of our role and impact on the 
world, and we are committed to developing and implementing business strategies 
that bring sustainable technology solutions to our consumers and communities. 
For information about Best Buy Canada, visit www.BestBuy.ca 
* Other names and brands may be claimed as the property of others. 
Intel and the Intel logo are trademarks of Intel Corporation in the United 
States and other countries. 
Monica Kwias MMK Communications monica@mmkmarketing.ca 
OR 
Nancy Demerling Intel Canada nancy.demerling@intel.com 
SOURCE: MMK Marketing 
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CO: MMK Marketing
ST: Ontario
NI: SOF CPR ELE INTERNET MUSIC ENT  
-0- Oct/24/2012 19:32 GMT