"Big Data" Bundle From SAP Capitalizes on Power of Hadoop, Speed of In-Memory Computing

"Big Data" Bundle From SAP Capitalizes on Power of Hadoop, Speed of In-Memory

SAP Delivers Efficient Processing of Massive Data Sets With Real-Time Insights

PR Newswire

NEW YORK, Oct. 24, 2012

NEW YORK, Oct. 24, 2012 /PRNewswire/ --SAP AG (NYSE: SAP) today announced
integration of Apache Hadoop into real-time data warehousing environments with
a new "big data" bundle and go-to-market strategy with Cloudera, Hitachi Data
Systems, Hortonworks, HP and IBM. The offering is based on the flagship SAP
HANA® platform and combines the SAP® Sybase® IQserver, SAP® Data Integrator
software and SAP® BusinessObjects™ business intelligence (BI) solutions. It
provides a comprehensive data warehousing solution for real-time insights
across massive data sets from various sources. The announcement was made at
the O'Reilly Strata Conference + Hadoop World, being held October 23-25 as a
co-located event in New York.

(Logo: http://photos.prnewswire.com/prnh/20110126/AQ34470LOGO)

Where traditional databases once dominated enterprise data warehousing
strategies, Hadoop is gaining traction among companies looking for an
efficient and affordable way to store and process ever-increasing data
volumes. However, companies struggle to integrate Hadoop with their business
analytics environments and refined data warehousing practices. Together, the
"big data" bundle from SAP and go-to-market partnerships with Hadoop vendors
enable SAP to offer its customers a complete real-time data warehousing
strategy that harnesses Hadoop's potential with the speed of in-memory
computing and columnar databases.

Mitsui Knowledge Industry, experts in bioinformatics and genome analysis, have
built a real-time analytic database that uses SAP HANA for complex, iterative
algorithms against genome sequences preprocessed in Hadoop, reducing genome
analysis from days to minutes. A global leader in measuring the digital world,
comScore uses Hadoop to process terabytes of data each day. The company loads
results into its enterprise data warehouse based on SAP Sybase IQ, which can
then be analyzed by thousands of comScore customers using self-service tools.

"Our goal is to help organizations build a high-performance enterprise data
warehouse that combines the power of real-time insights with Hadoop processing
frameworks," said Steve Lucas, global executive vice president and general
manager, Database & Technology, SAP. "With new 'big data' offerings delivering
information at unprecedented speeds, customers can uncover and harness new
measurable signals from any data source for critical business insights."

Bringing together the speed, scale, flexibility and affordability needed to
fully tap the potential of "big data," SAP is offering the following
Hadoop-integrated solutions in a single bundle, as well as individually:

  oSAP HANA database
  oSAP Sybase IQ, a columnar database and enterprise data warehouse database
  oSAP Data Integrator
  oSAP® BusinessObjects™ BI suite

SAP enables customers to integrate Hadoop into their existing BI and data
warehousing environments in multiple ways, giving customers the ability to
tailor the integration to their needs. With SAP Data Integrator, organizations
can read data from Hadoop Distributed File Systems (HDFS) or Hive databases,
and load relevant data rapidly into SAP HANA or SAP Sybase IQ, helping ensure
that BI users can continue to use their existing reporting and analytics
tools. Furthermore, customers can federate queries across SAP Sybase IQ and
Hadoop environments, or alternatively run MapReduce jobs across a SAP Sybase
IQ MPP environment using built-in functionality. Lastly, SAP BusinessObjects
BI users can query Hive environments giving business analysts the ability to
directly explore Hadoop environments.

SAP Partners With Key Vendors Offering Hadoop Services and Support

To simplify the implementation of "big data" solutions that leverage the SAP
real-time data platform and Hadoop, members of a "big data" partner council
from SAP are collaborating on go-to-market initiatives and coordinated
customer engagements. As leading providers of Hadoop data management software,
systems, services and training, Cloudera, Hitachi Data Systems, Hortonworks,
HP and IBM will enable SAP customers to quickly deploy "big data" solutions
that combine in-memory computing and Hadoop. To read what supportive partners
have to say, see "Quote Sheet: 'Big Data' Bundle from SAP."

Visit SAP at booth #64 on-site at the O'Reilly Strata Conference + Hadoop
World and hear big data experts from SAP on Wednesday and Thursday. On
Wednesday, Oct. 24, from 11:40 a.m. to 12:20 p.m. EDT, David Jonker will speak
at the session "Tying the Knot between Hadoop and EDWs," to be held in the
Nassau room (NY Hilton & Towers). On Thursday, Oct. 25, Irfan Khan will give a
five-minute keynote from the main stage, "From Traditional Database to Big
Data Platform." The session will be held at 9:45 a.m. EDT, during the full
keynote session from 8:30 a.m. to 10:10 a.m. EDT, in the Grand Ballroom (NY
Hilton & Towers).

For more information, visit the SAP Newsroom.

About SAP

As market leader in enterprise application software, SAP (NYSE: SAP) helps
companies of all sizes and industries run better. From back office to
boardroom, warehouse to storefront, desktop to mobile device – SAP empowers
people and organizations to work together more efficiently and use business
insight more effectively to stay ahead of the competition. SAP applications
and services enable more than 197,000 customers to operate profitably, adapt
continuously, and grow sustainably. For more information, visit www.sap.com.

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© 2012 by SAP AG. All rights reserved.

SAP and the SAP logo are registered trademarks of SAP AG in Germany and other
countries. Business Objects and the Business Objects logo are trademarks or
registered trademarks of Business Objects Software Ltd. Business Objects is an
SAP company. Sybase and the Sybase logo are registered trademarks of Sybase
Inc. Sybase is an SAP company. Crossgate is a registered trademark of SAP in
Germany and other countries.

HITACHI is a trademark or registered trademark, and Hitachi Data Systems is a
registered trademark or service mark of Hitachi, Ltd.

Hadoop is a trademark of the Apache Software Foundation.

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For customers interested in learning more about SAP products:
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United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
Samantha Finnegan, +1 (650) 276-9350, samantha.finnegan@sap.com, PDT
Jeff Neal, +1 (925) 236-5035, jeff.neal@sap.com, PDT
Cathrin von Osten, +49 (6227) 7-63908, cathrin.von.osten@sap.com, CET
SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EDT;


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