Bill Lee's Customer Reference Forum Announces 2013 Summit on Customer Engagement

    Bill Lee's Customer Reference Forum Announces 2013 Summit on Customer

PR Newswire

REDWOOD CITY, Calif., Oct. 24, 2012

REDWOOD CITY, Calif., Oct. 24, 2012 /PRNewswire/ -- Bill Lee's Customer
Reference Forum announced the opening of early registration for its 2013
Summit on Customer Engagement on March 5-6 in Redwood City, CA. Participants
who register now can ensure a spot and receive a limited-time $200 discount.

"With market power increasingly in the hands of customers, customer advocacy
is now critical to business growth," says Bill Lee, President of Customer
Reference Forum and author of The Hidden Wealth of Customers (Harvard Business
Review Press, 2012). "The Summit on Customer Engagement provides critical
knowledge—from concept and strategy to implementation—to ensure that customer
references and advocates achieve their considerable potential."

"At the heart of great customer advocacy is a robust customer reference
program," says Lee. " CEO Marc Benioff was right: customer
references are a powerful marketing weapon—but most companies execute them
poorly. We've been showing the world's top firms for years how to properly
build and manage reference programs."

Keynotes include some of the world's most respected executives and thought

The Power of Customer Engagement and Advocacy—Up to the C-Suite
By Chuck Ball, Senior Vice President of Health Systems, AmerisourceBergen, and
By Sean Geehan, author, The B2B Executive Playbook

Winning The Marketing Revolution
By Lisa Arthur, Chief Marketing Officer, Aprimo

From Chasing References To Harvesting Advocates
ByKatharyn White, Vice President, Marketing, IBM Global Services

"Attendees will learn how to communicate the value of customer reference and
advocacy programs to their senior management," says Lee. "If you don't get the
strategic perspective of the C-suite—if you just learn about customer
reference program tools and implementation—you'll get lost in the details and
fall behind in today's world."

Summit sponsors include well-established, highly knowledgeable firms in the
advocacy space, such as Big Sky Communications, Boulder Logic, inEvidence,
Influitive, Mainstay Salire, MRM Consulting, Point of Reference, TechValidate
and the Summit's newest sponsor, Zuberance.

About Bill Lee
Lee is the foremost authority in the world on customer advocacy and
engagement. Forbes Online columnist Dorie Clark called his book, The Hidden
Wealth of Customers (Harvard Business Review Press, 2012) "one of the most
insightful business books I've read this year." When it comes to the dramatic
changes in marketing and business growth strategies today, PRWeek has called
Lee "one of the loudest, strongest and most respected authors."

Bill writes regularly for the Harvard Business Review (HBR) Blog Network. His
article, Marketing is Dead  which makes a compelling case that customer
advocacy and community marketing will replace traditional marketing—was one of
the most widely read and commented on in the history of the network, receiving
nearly 600 comments and more than 4,000 recommendations on HBR's Facebook

He is frequently sought out and quoted by major media outlets, such as Fast
Company, Forbes Online, CRM Magazine, Rain Today, 1to1 Marketing, and others.

He runs the world's best established and most respected educational
conferences on customer references and advocacy. Nine years ago, he began
building the foundational educational conferences for customer references and
advocacy, including Customer Reference Forum, the Summit on Customer
Communities, the CAB (Customer Advisory Board) Exchange Summit, and now the
Summit on Customer Engagement. This year his firm, Customer Reference Forum,
has launched a teleconference series, The Master Class Series on Customer
Reference Programs.

About Customer Reference Forum (CRF)
Customer Reference Forum produces the oldest and most respected conference for
customer reference and advocacy professionals across the globe.

  oFounded in 2005.
  oIncludes more than 2,000 customer reference, advocacy and engagement
    professionals on five continents who participate in our events, research
    and educational services.
  oAdvisory Board includes many of the top customer advocacy practitioners in
    the world. Our Hall of Fame recognizes the best of the best.
  oCRF partners with some of the world's top research organizations, such as
    Forrester Research, to bring important research to the customer reference

About the Summit on Customer Engagement (our major conference)

  oWell–vetted presenters
    Bill hand select top practitioners and experts to present, with a careful
    vetting process, to make sure attendees get the best information and
    experiences available.

  oCritical information from important related areas of marketing and sales.
    We always provide perspectives from experts in critical, related areas of
    marketing and sales—such as social media, advisory boards and councils,
    demand generation, and other topics.
    "Customer reference programs are in a great position to take a leadership
    role in the new marketing," says Lee. "But if reference managers just
    learn about reference programs in isolation, they'll soon run the risk of
    being irrelevant."

  oAccess to the best vendor information—in a high–value, no pressure

For information, go to


Contact: Bill Lee, +1-214-559-4380,
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