Invisible Children Selects Experian QAS Address Verification

Invisible Children Selects Experian QAS Address Verification via's AppExchange 
Experian QAS Enables Nonprofit to Improve Data Quality and
Operational Efficiency 
BOSTON, MA -- (Marketwire) -- 10/24/12 --   Experian(R) QAS(R), a
part of Experian Marketing Services and a leading provider of address
verification software and services, today announced that Invisible
Children has deployed Experian QAS address verification software for
Salesforce via the AppExchange, the world's most-popular cloud
marketplace for social apps for business. The nonprofit agency chose
the address verification software to enhance overall data quality and
to improve staff efficiency, lobbying efforts and fundraising
"Mailing address details are entered into our system by both
individuals online and over 190 volunteers," said Liz Allen, director
of customer engagement at Invisible Children. "With all of those
channels and people, it can be difficult to manage any validation or
data quality standards. With the inline workflow that Experian QAS
provides, we no longer have to worry about our users entering
inaccurate information." 
Invisible Children chose Experian QAS's address verification solution
to ensure physical mailings are delivered using the most updated
address data available and to reduce wasted mail costs. Having
improved address data quality also will help the organization
generate more accurate demographic reports, improve intelligence and
enable better targeting of congressional districts for lobbying
"Contact data is crucial to many business functions," said David
Northridge, vice president of client retention, Experian QAS. "It is
important for organizations to remove the possibility for human error
in data entry, which is the number one cause of errors. Accurate data
will enable organizations to realize a host of benefits, including
precise reporting and improved communications."  
About the Salesforce Platform and the AppExchange
 The Salesforce
Platform is the world's most trusted and comprehensive cloud platform
for building social and mobile cloud apps. It powers Salesforce CRM,
more than 2.3 million custom apps built by customers and more than
1,700 apps developed by partners in its ecosystem. Social apps for
business built on the Sales
force Platform can be easily distributed
and marketed through's AppExchange. 
Salesforce, AppExchange and others are trademarks of,
About Experian QAS
 Experian QAS is an address data quality software
pioneer. The company's products capture, validate, cleanse,
standardize and enrich customer contact information. Established in
1990 with offices throughout the United States, Europe and Asia
Pacific, Experian QAS provides data validation software and services
to more than 10,000 clients worldwide in retail, education,
healthcare, insurance, finance, government and other sectors. For
more information, visit 
About Experian Marketing Services
 Experian Marketing Services
delivers best-in-breed customer data and insight, digital-marketing
technologies and data management services into multiple regions
around the globe. By helping marketers more effectively target and
engage their best customers with meaningful communications across
both traditional and digital media, Experian Marketing Services
enables organizations to encourage brand advocacy while creating
measurable return on marketing investment. For more information,
please visit 
About Experian 
 Experian is the leading global information services
company, providing data and analytical tools to clients around the
world. The Group helps businesses to manage credit risk, prevent
fraud, target marketing offers and automate decision making. Experian
also helps individuals to check their credit report and credit score,
and protect against identity theft.  
Experian plc is listed on the London Stock Exchange (EXPN) and is a
constituent of the FTSE 100 index. Total revenue for the year ended
31 March 2012 was US$4.5 billion. Experian employs approximately
17,000 people in 44 countries and has its corporate headquarters in
Dublin, Ireland, with operational headquarters in Nottingham, UK;
California, US; and Sao Paulo, Brazil. 
For more information, visit 
Experian and the Experian marks used herein are service marks or
registered trademarks of Experian Information Solutions, Inc. Other
product and company names mentioned herein are the property of their
respective owners. 
Erin Haselkorn
Experian QAS Public Relations
1 617 385 6700 
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