Sage Election Survey: Strong Majority of Small Business Owners Will
Vote and Have Already Decided Whom They Would Like to Elect
Thirty Percent Do Not Believe That Either Party Is Looking Out for
the Interests of Small Businesses
ATLANTA, GA -- (Marketwire) -- 10/24/12 -- Sage North America
announced today the results of a small business owner survey about
the upcoming general election. The survey showed that small business
owners are deeply engaged during this general election season and are
planning to vote in overwhelming numbers. Ninety-five percent of
small business owners are planning on voting this November, and 86
percent have already made up their minds about whom they would like
Out of all survey respondents, 49 percent reported being Republicans,
13 percent reported being Democrats and 38 percent were independent,
libertarian or declined to state. A majority of them (44 percent)
said that they would be willing to vote for candidates who were not
from their political party, while 43 percent said that they would not
vote for candidates who were not from their political party.
Surprisingly, 30 percent of respondents do not believe that either
party is looking out for the interests of small businesses.
While most small business owners have already decided on whom they
will be supporting this election season, the issues that small
business owners find of greatest concern include government spending
(70 percent), the deficit (68 percent) and healthcare (66 percent).
Moreover, 54 percent of small businesses are putting off making
business decisions until after the election. The top three business
decisions to be postponed included increasing investment expenditures
(19 percent), hiring (16 percent) and either dropping or adding
employee healthcare (nine percent).
"This election is a very important point in this nation's history,
and it is clear that small business owners are engaged and will voice
their opinions by taking to the polls in November. Respondents to the
Sage election survey believe that public policy can affect the
success of our nation's small businesses. It is wonderful to see that
small business owners are being their own advocates and remain
politically engaged," said Connie Certusi, executive vice president
and general manager, small business accounting solutions, Sage North
America. "The most surprising finding from our survey is that 30
percent of small business owners don't believe their interests are
being represented by either party. Whatever the outcome may be, it is
great to see that they are planning on making their voices heard on
The survey was conducted by Sage during the period of October 5 -
October 15, 2012, among Sage customers in the U.S. who are business
owners at companies with less than 100 employees. A total of 287
people completed the web-based survey. The margin of error is +/- 6%
with a confidence level of 95 percent.
Sage is a leading global supplier of business management
software and services for small and midsized businesses. The Sage
Group plc, formed in 1981, was floated on the London Stock Exchange
in 1989 and now employs more than 12,600 people and supports more
than 6 million customers worldwide. For more information about Sage
in North America, please visit the company website at NA.Sage.com.
Follow Sage North America on Facebook, Facebook.com/SageNorthAmerica,
and Twitter, Twitter.com/SageNAmerica.
Copyright2012 Sage Software, Inc. All rights reserved. Sage, the Sage
logos, and the Sage product and service names mentioned herein are
registered trademarks or trademarks of Sage Software, Inc. or its
affiliated entities. All other trademarks are the property of their
Sage North America
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