Tealium Launches Turnkey Tag Management Solution for Mobile and Video
Digital Marketers Can Now Manage Their Vendor Tags Across Multiple
Touch Points With One Easy to Use Solution
SAN DIEGO, CA -- (Marketwire) -- 10/24/12 -- Tealium, the leader in
enterprise tag management systems, today announced the launch of a
turnkey solution for helping organizations manage their digital
marketing vendor tags across multiple touch points, including mobile
web sites and mobile apps, traditional web sites, video and more.
These capabilities are seamlessly integrated into Tealium's
market-leading enterprise tag management platform, Tealium iQ. With
mobile and online video usage soaring, digital marketers need a
simple way to manage their solutions across different devices and
touch points. Tealium provides this, benefiting digital marketers in
a couple of important ways:
-- Increased Marketing Agility - Marketers can manage their digital
solutions across any channel using the same intuitive web-based
console. Once the Tealium tag is deployed, marketers can make
on-the-fly changes to their campaigns and solutions without requiring
ongoing IT assistance. For example, using Tealium, marketers can
adjust the analytics on their mobile apps without having to rebuild
the app or re-certify it through the Apple or Google app stores.
-- Reduced Costs - By empowering marketers to manage their tags across
multiple touch points by themselves, IT staff members can re-focus on
more strategic projects. According to a recent survey by Econsultancy
and Tealium, "The ROI of Tag Management," 73 percent of digital
marketers said they are able to reduce costs through tag management,
45 percent of who said it resulted in "significant" cost reductions.
"Mobile is a highly strategic channel for us and we needed a tag
management solution that could provide robust tagging for all of our
mobile apps," said Richie Hannah, director of digital marketing for
GreatCall, a leader in wireless services focused on helping to keep
customers connected, safe and healthy. "Tealium was the clear cut
leader in providing the best technology and vision for mobile tag
According to a study by Morgan Stanley, mobile web usage will eclipse
desktop web usage by 2014. Meanwhile, mobile app usage continues to
grow, with IDC forecasting that mobile app downloads will increase
from 10.9B worldwide in 2010 to 76.9B in 2014. Online video
consumption is skyrocketing as well, with the Cisco Visual Networking
Index forecast predicting that the number of online video consumers
will grow dramatically, from 792M people last year to almost 1.5B
users in 2016.
Tealium's capabilities for mobile and video, along with its
scalability and performance, have made it the leading choice among
online media organizations, including the largest and most
recognizable consumer entertainment brand in the world. Other online
media clients include Fox Networks Group, NHL, News International,
and many more.
"The promise of mobile has arrived, and marketers need the same
agility for mobile that they get from using tag management on
traditional web sites," said Erik Bratt, vice president of marketing
for Tealium. "We built our tag management platform to accommodate any
device or touch point, and we look forward to working with customers
to maximize their marketing ROI."
For more information, please visit www.tealium.com/mobile.
Tealium is the leader in enterprise tag management,
serving some of the most demanding customers worldwide. Tealium's
vendor-neutral solution makes it easy for organizations to add,
modify and remove digital marketing page tags through a single line
of code. The company differentiates itself through a
marketing-friendly approach to tag management that enables business
users to manage all of their tagging requirements by themselves
interface; turnkey integration with hundreds of online vendors;
superior scale and performance; and a deep enterprise feature set to
help organizations increase marketing agility, reduce tagging costs,
and improve site performance. Select clients include News
International, NHL, Fox Networks Group, The Finish Line, Inc., Volvo,
Pepsi, Citrix, Lincoln Financial Group, TUI, US Auto Parts, Perry
Ellis, Sony Online Entertainment, and many more. For more
information, please visit www.tealium.com.
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