EVEN™ Hotels Announces First Property Signing
Wellness Brand Will Fill Unmet Demand for Healthier Travel in New York City
ATLANTA, Oct. 24, 2012
ATLANTA, Oct. 24, 2012 /PRNewswire/ --IHG (InterContinental Hotels Group)
[LON: IHG; NYSE: IHG (ADRs)] today announces the signing of the first EVEN™
Hotels property which will be located in New York City, with ownership group
CWC, Inc. The IHG managed hotel will be located at 219 E 44th Street in the
heart of midtown Manhattan, and will be a flagship property for the brand. The
hotel will be a new build scheduled to open in late 2014. The hotel will
feature 23 guestroom floors and 230 guestrooms, dedicated meeting areas, and
indoor and outdoor exercise and eating spaces for an impressive 87,000 square
feet in total space.
"This is another important first for IHG. By developing our portfolio of
preferred brands in line with emerging consumer preferences, we are meeting
the needs of a new type of guest who's looking for hotels with an intrinsic
focus on wellness in terms of food, work, exercise and rest," said Richard
Solomons, chief executive officer, IHG. "New York City is an ideal location,
being one of the most health-minded cities in the U.S. – so it will provide
the EVEN Hotels brand with the right exposure to its target guest, the
With over 50.9 million visitors in 2011 alone, New York City is one of the
strongest markets for the EVEN Hotels' target guest, and perfectly complements
the 4 priority areas of the EVEN Hotels experience – eat, work, exercise and
rest. New York City was ranked one of the top 50 healthiest cities in the U.S.
in 2012, and it's no surprise with more than 1,700 parks, playgrounds, and
recreation facilities across the five boroughs providing multiple
opportunities for exercise. New York City has also led the charge on changes
aimed at a healthier city experience including: banning the sale of sugary
drinks over 16 oz., posting all calorie counts on menus and menu boards and
banning the use of artificial trans-fats in foods.
"New York City is a key part of EVEN Hotels' distribution strategy and
provides strong market exposure to healthier minded people both living and
traveling to New York City, looking for a holistic wellness hotel experience,"
said Kirk Kinsell, president, the Americas, IHG. "We are excited about the
start of this new owner relationship with CWC Inc. as it brings together IHG's
branding and management expertise with CWC Inc.'s strong presence in the New
York City real estate market."
EVEN Hotels meets the large and growing customer demand for a healthier travel
experience and is another industry first for IHG. EVEN Hotels uniquely
provides solutions for all aspects of travelers' wellness needs in the areas
of food, work, exercise and rest – no other brand can do this under one roof.
Joining IHG's existing seven hotel brands, EVEN Hotels will be a key pillar in
IHG's portfolio of preferred brands and in the long term, a key driver in
market share growth in the U.S.
IHG expects to sign 100 EVEN Hotels in the U.S. in the next 5 years under
managed and franchised agreements in key markets including New York,
Washington D.C. and San Francisco. IHG plans to announce additional locations
over the next few months and to open the first EVEN hotel later on in 2013. To
learn more about EVEN Hotels, please visit our brand website at
About CWC, Inc.
Frank Chan and Lance Steinberg have been in business together for over 20
years. Over the life-span of their business, they've created a substantial
300,000 square foot portfolio of owned and managed multi-tenant commercial
Notes to Editors:
IHG (InterContinental Hotels Group) [LON: IHG, NYSE: IHG (ADRs)] is a global
organisation with nine hotel brands including InterContinental® Hotels &
Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels
and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, as
well as our two newest brands, EVEN™ Hotels and HUALUXE™ Hotels & Resorts. IHG
also manages Priority Club® Rewards, the world's first and largest hotel
loyalty programme with over 67 million members worldwide.
IHG franchises, leases, manages or owns over 4,500 hotels and more than
666,000 guest rooms in nearly 100 countries and territories. With more than
1,000 hotels in its development pipeline, IHG expects to recruit around 90,000
people into additional roles across its estate over the next few years.
InterContinental Hotels Group PLC is the Group's holding company and is
incorporated in Great Britain and registered in England and Wales.
Visit www.ihg.com for hotel information and reservations and
www.priorityclub.com for more on Priority Club Rewards. For our latest news,
visit www.ihg.com/media, www.twitter.com/ihgplc, www.facebook.com/ihg or
SOURCE IHG (InterContinental Hotels Group)
Contact: Natasha Gullett, email@example.com, +1-770-604-5597, or
Sarah-Ann Soffer, firstname.lastname@example.org, +1-770-604-2707, both of IHG
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