Felicia Day to be 2013 International CES® Entertainment Matters Ambassador

  Felicia Day to be 2013 International CES® Entertainment Matters Ambassador

         Content-focused program expands 2013 CES conference sessions

2013 International CES

Business Wire

LOS ANGELES -- October 24, 2012

The Consumer Electronics Association (CEA)^® announced today that actress
Felicia Day, creator and star of the hit web series “The Guild,” will serve as
the Entertainment Matters Ambassador for the 2013 International CES^®.
Entering its third year, Entertainment Matters at CES is designed by and for
Hollywood’s film, television and digital communities. Owned and produced by
CEA, the 2013 International CES is the world’s largest and most important
consumer technology event that will take place January 8-11, 2013, in Las
Vegas, Nevada.

“As an entrepreneurial and innovative content creator, Felicia Day is an
extremely relevant ambassador for the 2013 CES Entertainment Matters program,”
said Karen Chupka, senior vice president, events and conferences, CEA. “Her
success on the internet, in Hollywood and in technology underscores her deep
understanding of the intersection of content and technology and makes her a
perfect ambassador. Day’s experience as an actress and content creator
exemplifies the focus and goals of our Entertainment Matters program.”

Day has appeared in numerous television shows and films, most recently guest
starring on the CW show "Supernatural," and completing a two-season arc on the
SyFy series “Eureka.” She is best known for creating and starring in the hit
web series “The Guild,” currently in its sixth season of production. “The
Guild” has been the recipient of various awards for web video excellence
including an award for “Best Comedy Web Series” at the International Academy
of Web Television (IAWTV) Awards at the 2012 International CES.

Day is also the executive producer of Geek & Sundry, a premium YouTube channel
that features a slate of seven shows, including "The Flog," which Day hosts.
Since it launched in April 2012, the channel has garnered more than 350,000
subscribers and 24 million views. In 2008, Day co-starred in Joss Whedon’s
Internet musical “Dr. Horrible’s Sing-Along Blog,” which won an Emmy in 2009.

"I'm thrilled to be working with CES as this year's Entertainment Matters
Ambassador,” said Day. “The programming and content planned for the event this
year is a true celebration of how technology is transforming the way we
experience entertainment. CES is the perfect place to highlight this turning
point in our creative landscape, and I can't wait to be part of it."

The Entertainment Matters program at the 2013 CES provides a content-focused
CES experience for film, television and digital entertainment professionals.
This year, the program features a variety of events and conference sessions,
including: TweetHouse Presents, Innovations in Social Business, Digital
Hollywood, Content in the Cloud, Variety's Entertainment Summit: Film &
Technology and the 2013 IAWTV Awards Gala.

CEA is expanding its content-focused tracks by introducing a new conference
track, Content and Disruptive Technologies. This new track will included five

  *Privacy and Security in the Cloud – Learn about the steps being taken to
    protect privacy and secure personal data among consumers who increasingly
    use cloud services to archive and share data or download and stream movies
    and music.
  *How the Cloud Is Changing Hardware – Explore how cloud-based platforms
    like Good, iCloud and OnLive are changing computers and electronics
  *Anytime Anywhere Content – Viewers are increasingly turning to
    non-traditional ways to watch programs. Content providers and device
    manufacturers examine how and where the public is getting content today
    and which delivery platforms are poised for growth.
  *Reinventing TV through Streaming – Key industry players debate the impact
    that streaming content through services like Netflix, Hulu and mobile TV
    has on viewing habits and what it means for traditional content delivery
  *Rise of the Second Screen: What it means To Engage the Viewer – Experts
    explore the trend of Americans tuning into their favorite shows with a
    smartphone or tablet in hand. They will shed light on what “media
    stackers” are doing on their second, third and fourth screens.

Attendees can check out content exhibits all over the CES show floor.
TechZones like the new CloubBase3 Apps TechZone will display the newest and
hottest products in content technology. For more information on TechZones and
product categories, check out the official CES Show Floor page.

The 2013 CES will feature 3,000 global technology companies unveiling the
latest consumer technology products and services across 15 major product
categories including the latest in audio, automotive electronics, connected
home technologies, digital imaging/photography, electronic gaming,
entertainment/content and more. For more information on the 2013 International
CES, visit CESweb.org.

Note to Editors: The official name of the global technology event is
“International CES.” Subsequent references to the show can be shortened to
“CES.” Please do not use “Consumer Electronics Show” to refer to the
International CES.

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association
promoting growth in the $206 billion U.S. consumer electronics industry. More
than 2,000 companies enjoy the benefits of CEA membership, including
legislative advocacy, market research, technical training and education,
industry promotion, standards development and the fostering of business and
strategic relationships.CEA also owns and produces the International CES –
The Global Stage for Innovation. All profits from CES are reinvested into
CEA’s industry services.Find CEA online: www.CE.org and
www.DeclareInnovation.com. Follow CES at www.CESweb.org and through social
media: http://facebook.com/InternationalCES, http://twitter.com/IntlCES,

About Entertainment Matters at CES:

Entertainment Matters, sponsored by Variety, is the International CES program
developed to help entertainment professionals navigate the largest, most
influential technology show in the world, through exhibits, conference
sessions and events critical to the Hollywood community. Visit EMatCES.com for
more information.


    October 29, 2012, Stockholm, Sweden

  *CES New York Press Preview featuring CES Unveiled NEW YORK
    November 12, 2012, New York, NY

  *CES Unveiled LONDON
    November 15, 2012, London, UK

  *2013 International CES
    January 8-11, 2013, Las Vegas, NV


Consumer Electronics Association (CEA)
Tara Dunion, 703-907-7419
Allison Fried, 703-907-7603
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