Origin Energy Launches Origin Smart Service Using Tendril Platform

      Origin Energy Launches Origin Smart Service Using Tendril Platform

Largest Australian Energy Provider Deploys Service to Give Customers Greater
Visibility and Control over Energy Consumption

PR Newswire

BOULDER, Colo., Oct. 24, 2012

BOULDER, Colo., Oct. 24, 2012 /PRNewswire/ --Tendril®, the leader in
delivering consumer engagement applications and services, confirmed today that
Origin Energy, the leading Australian integrated energy company, recently
launched its Origin Smart service to customers in the state of Victoria.
Origin Smart is built on the Tendril Energize™ application suite and offers
Origin customers unprecedented insight into how they are using energy, along
with tools to better manage their electricity consumption and bills.

(Logo: http://photos.prnewswire.com/prnh/20121024/SF98790LOGO)

As Australia's leading energy retailer with 4.4 million customers, Origin is
continuously looking for ways to innovate and deliver greater choice in
products and services to existing and prospective customers. In 2011, Origin
chose Tendril Energize™ as the foundation for a pilot energy consumer
engagement program, with the goal of a broader rollout in 2012. Based on the
success of the pilot, which demonstrated strong consumer acceptance, Origin
Smart has now been introduced to eligible households across Victoria. Origin
Smart aims to help make Victorians aware of the benefits that can be achieved
through greater insight and control over their electricity usage.

"Until now, customers in Australia have really only seen a tangible measure of
their energy use when their quarterly paper bill arrives, with associated
feelings of being powerless to manage those bills," said Frank Calabria,
Origin Chief Executive Officer, Energy Markets, at the launch of Origin Smart
at Melbourne's Southern Cross Station. "In contrast, Origin Smart will provide
households with the ability to measure their usage and costs in half hour
blocks – that is 48 times a day or 17,520 times per annum, versus the
traditional four times per year."

Origin Smart is the first large-scale rollout of a smart energy management
service by an Australian energy retailer. The solution uses half-hourly data
from a household's smart meter and converts it into an easy-to-understand and
highly visual analysis of each household's energy consumption and costs.
Using a web portal customized by Tendril for Origin, Origin Smart customers
can learn more about how energy is being used in their homes, see what the
predicted cost of their electricity bill will be and receive individual
feedback and tips to help them better manage their energy use—both from energy
experts as well as other participating customers who collaborate via the
solution's social media tools.

"It is the start of a revolution in how customers understand and manage their
electricity consumption," Mr. Calabria said. "This is the first time that
Victorian customers have been able to understand what energy is costing them
as they use it - thereby empowering them to make decisions about their energy
usage that could make a difference to their electricity bill and better manage
household budgets.

Adrian Tuck, CEO of Tendril said, "We're proud to be providing one of the
innovative technologies that Origin is deploying to better differentiate
itself in the competitive energy retail market in Australia. We are also
excited to be a part of what we believe to be the first large-scale, mass roll
out of an energy consumer engagement campaign anywhere in the world."

Additional information on Origin Smart can be found at

About Tendril®

Tendril is changing the way the world uses energy with its groundbreaking
consumer engagement applications and services. Energy providers, product
manufacturers, and consumer channel partners use Tendril's solutions to foster
deeper consumer relationships, differentiate their products, achieve business
objectives and drive increased value over the lifetime of the consumer. The
company's flagship application suite, Tendril Energize™ delivers the insight,
choice and control utilities and consumers need to meet their energy
management goals. All of its solutions are built on Tendril Connect™, a
software platform that integrates an ecosystem of product and service
providers, enabling them to engage consumers and seamlessly engage, extend and
evolve their offerings. Tendril works with more than 35 energy providers as
well as product and service providers and has implemented more than 50 smart
energy projects around the world. In 2012, the company opened its platform to
developers to support the creation of an open application marketplace. It now
has more than 400 developers registered in the program and more than 20
applications have been built using Tendril Connect.

Tendril is headquartered in Boulder, Colo. with regional offices in Boston,
San Francisco, and Melbourne, Australia. It is venture backed by VantagePoint
Capital Partners, Siemens Venture Capital (SVC), Good Energies, RRE Ventures
and GE. For more information, visit www.tendrilinc.com.

About Origin

Origin Energy is the leading Australian integrated energy company focused on
gas and oil exploration and production, power generation and energy retailing.
A member of the S&P/ASX 20 Index, the company has more than 5,900 employees
and is a leading producer of gas in eastern Australia. Origin is Australia's
largest energy retailer servicing 4.4 million electricity, natural gas and LPG
customer accounts and has the country's largest and one of the most flexible
generation portfolios with approximately 5,900 MW of capacity, through either
owned generation or contracted rights. Origin's strategic positioning and
portfolio of assets provide flexibility, stability and significant
opportunities for growth across the energy industry. Through Australia Pacific
LNG, its incorporated joint venture with ConocoPhillips and Sinopec, Origin is
developing one of Australia's largest CSG to LNG projects based on Australia's
largest 2P CSG reserves base.

In New Zealand, Origin is the major shareholder in Contact Energy, the
country's leading integrated energy company, operating geothermal, thermal and
hydro generation facilities and servicing electricity, gas and LPG customers
across both the North and South islands. Origin also operates several oil and
gas projects in New Zealand and is one of the largest holders of petroleum
exploration acreage in the country.

Origin has a strong focus on ensuring the sustainability of its operations, is
the largest green energy retailer in Australia and has significant investments
in renewable energy technologies.

For more information go to www.originenergy.com.au

SOURCE Tendril

Website: http://www.tendrilinc.com
Contact: Dan O'Mahony, Schwartz MSL, 415-512-0770,tendril@schwartzmsl.com; or
Ginger Juhl, Tendril, 720-921-2348, gjuhl@tendrilinc.com
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