Dunkin' Donuts Lifts Halloween Spirits With The Return Of The Boston Scream
Boston Scream Donut and new Halloween-themed mobile Dunkin' Donuts Cards lead
the brand's lineup of ghostly goodies
Create a costume for your coffee cup for a chance to win a $100 Dunkin' Donuts
Card in Dunkin' Donuts' #DresseDD contest on Twitter and Instagram
CANTON, Mass., Oct. 24, 2012
CANTON, Mass., Oct. 24, 2012 /PRNewswire/ --Halloween is almost here, and
Dunkin' Donuts, America's all-day, everyday stop for coffee and baked goods,
has brewed up a host of ghostly goodies to make the season sweeter for
trick-or-treaters of all ages. Leading Dunkin' Donuts' "spooktacular"
Halloween lineup is the return of the Boston Scream Donut, Dunkin' Donuts'
frightfully delicious variation of its classic Boston Kreme donut, decked out
for the holiday with an orange icing drizzle. The Boston Scream Donut is
available through Halloween at participating Dunkin' Donuts restaurants
(Logo: http://photos.prnewswire.com/prnh/20110224/NY53806LOGO )
Dunkin' Donuts is also inviting fans to celebrate Halloween by dressing up
their cup for a chance to win a $100 Dunkin' Donuts Card. Dunkin' Donuts is
introducing its first-ever #DresseDD Twitter and Instagram Contest. Today
through October 29, fans are encouraged to tweet @DunkinDonuts on Twitter or
Instagram photos of their Dunkin' Donuts cups cloaked in a creative Halloween
costume, using the special hashtag #DresseDD. On Halloween day, October 31,
Dunkin' Donuts will share the photos of five winners selected for their
creativity and Halloween spirit, who will each win a $100 Dunkin' Donuts Card
to help keep running with Dunkin' Donutscoffee, donuts, sandwiches and baked
goods long after the holiday. For additional terms and conditions related to
Dunkin' Donuts' #DresseDD sweeps, visit: http://dun.kn/dresseDD.
This Halloween, the Munchkins are also showing off several new costumes.
Perfect for haunted houses, ghoulish gatherings or any Halloween party,
Dunkin' Donuts' Munchkins™ donut hole treats this season come packed in a
limited-edition, Halloween-themed box, featuring the classic treat disguised
for the holiday in festive costumes. Available in 25 and 50 count boxes at
participating Dunkin' Donuts restaurants nationwide through the end of the
month, they are sure to make any party guest or ghost shriek with delight.
The spirit of Halloween is haunting Dunkin' Donuts' mobile application for
payment and gifting as well. Guests can now purchase a mobile Dunkin' Donuts
Card in several fun new seasonal designs, featuring cartoon images of
jack-o-lanterns lit by Dunkin' Donutscoffee, zombies rising from the ground
with coffee in hand, and vampires encouraging all to "stay calm and drink
coffee." With the Dunkin' App for iPhone, iPod Touch and Android smartphones,
guests can purchase Dunkin' Donuts products by simply tapping their mobile
Dunkin' Donuts Card and presenting the screen to be scanned. Additionally,
with the App's mGift feature, Dunkin' Donuts allows people to send virtual
gift cards by text, email and Facebook Connect.
Finally, participating Dunkin' Donuts restaurants offer several ways to enjoy
the taste of pumpkin on-the-go this season. Dunkin' Donuts' Pumpkin Coffee
and Lattes, available in both hot and iced, offer a delicious boost for anyone
preparing for a long night of tricks or treats. Guests can also sink their
fangs into Dunkin' Donuts'Glazed Pumpkin Cake Donuts and Munchkin Donut Hole
Treats, as well as a Pumpkin Muffin featuring creamy white icing and sweet
To learn more about Dunkin' Donuts visit www.DunkinDonuts.com or follow us on
Facebook (www.facebook.com/DunkinDonuts) and Twitter
(www.twitter.com/DunkinDonuts). Images are available upon request.
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop
for coffee and baked goods. Dunkin' Donuts is a market leader in the
regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and
muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer
loyalty in the coffee category by Brand Keys for six years running. The
company has more than 10,000 restaurants in 32 countries worldwide. For the
full-year 2011, Dunkin' Donuts' restaurants had global franchisee-reported
sales of approximately $6.4 billion. Based in Canton, Mass., Dunkin' Donuts is
part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For
more information, visit www.DunkinDonuts.com.
SOURCE Dunkin' Donuts
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