Whyte's Foods Inc. Announces Relocation of Strub's Pickle Business
Production at Brantford, ON Plant to be Moved
LAVAL, QC, Oct. 23, 2012 /CNW/ - Whyte's Foods Inc. today announced it will be
relocating its Brantfordpickle facility. Beginning today, the Whyte's plant
in Brantford, ON will start slowing production and moving towards a total
closing of the plant in late January 2013. At that time, production of the
full line of Strub's pickle products will be relocated to the Whyte's Quebec
production facilities in St-Louis-sur-Richelieu and Laval. The relocation is
the result of an extensive internal review by the Whyte's management team
since the acquisition of the Strub's assets on June 18, 2012 through a
bankruptcy court proceeding.
This relocation will affect the 43 full-time Brantford employees who were
hired in June on short-term contracts by Whyte's when it purchased the Strub's
brand and assets. Approximately one-third of the current positions at the
Brantford plant will be phased out by December 21, 2012. Employees will be
offered the opportunity to apply for a position at the Whyte's production
facilities and distribution centre in Quebec to fill the anticipated 40 to 50
new jobs that will be created. Discussions with other local Brantford
companies are underway to assist employees in finding new positions. In
addition, all eligible employees are being given full severance packages and
the Whyte's Human Resources team will work with employees to help them through
this career transition.
"This was an extremely difficult decision for us to make and announce today as
we purchased the Strub's assets with the goal of expanding our Whyte's
production facilities into Ontario to serve our growing national base of
customers," said Philippe Blondin, V.P. Procurement, Whyte's Foods Inc.
"After 5 months of intensive analysis, we have concluded that relocating the
production of Strub's products to our facilities in Quebec, would enable us to
compete more effectively with foreign competitors. We are working with our
43 employees -- hired in late June after we acquired the Strub's assets -- to
help them through this transition. This restructuring allows us to continue to
produce authentic Strub's pickles in Canada and to continue to deliver to our
customers and consumers the tradition of excellence that Sophie Strub first
created in 1929."
Whyte's plans to continue buying fresh peppers and cucumbers from Canadian
"We are a proud Canadian company and we want to continue to support our local
Canadian growers," said Mr. Blondin. "In fact, we anticipate increasing the
number of fresh cucumbers that we purchase from Canadian growers and buying
most of our peppers from Ontario growers, just as we did this year."
Since opening its doors in 1892 as a small family-owned importer of fine food
products, Whyte's has grown exponentially to become a leading food
manufacturer and importer. Today, Whyte's Foods Inc. remains a privately-owned
Canadian company with its head office in Laval, QC. Whyte's is operated by
dedicated employees and a close-knit management team. Since 1932, Whyte's
has been producing refrigerated pickles under the Mrs. Whyte's brand. Whyte's
is also one of the largest olive packers based in North America, a significant
international processor of maraschino cherries and a major manufacturer of
ready-to-use sauces. Whyte's continues to be a leading importer of fine food
products such as Dijon mustard, chocolate, capers, artichokes, roasted peppers
and anchovies, olive and other speciality oils, balsamic vinegar and other
specialty products. Whyte's manufactures products under Whyte's, Mrs. Whyte's,
Coronation, Saroli and Strub's brand.
Diana Degan Diana Degan & Associates 416-871-5420
SOURCE: Whyte's Food Inc.
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CO: Whyte's Food Inc.
-0- Oct/23/2012 18:40 GMT
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