Whyte's Foods Inc. Announces Relocation of Strub's Pickle Business

Whyte's Foods Inc. Announces Relocation of Strub's Pickle Business 
Production at Brantford, ON Plant to be Moved 
LAVAL, QC, Oct. 23, 2012 /CNW/ - Whyte's Foods Inc. today announced it will be 
relocating its Brantfordpickle facility. Beginning today, the Whyte's plant 
in Brantford, ON will start slowing production and moving towards a total 
closing of the plant in late January 2013. At that time, production of the 
full line of Strub's pickle products will be relocated to the Whyte's Quebec 
production facilities in St-Louis-sur-Richelieu and Laval. The relocation is 
the result of an extensive internal review by the Whyte's management team 
since the acquisition of the Strub's assets on June 18, 2012 through a 
bankruptcy court proceeding. 
This relocation will affect the 43 full-time Brantford employees who were 
hired in June on short-term contracts by Whyte's when it purchased the Strub's 
brand and assets. Approximately one-third of the current positions at the 
Brantford plant will be phased out by December 21, 2012. Employees will be 
offered the opportunity to apply for a position at the Whyte's production 
facilities and distribution centre in Quebec to fill the anticipated 40 to 50 
new jobs that will be created. Discussions with other local Brantford 
companies are underway to assist employees in finding new positions. In 
addition, all eligible employees are being given full severance packages and 
the Whyte's Human Resources team will work with employees to help them through 
this career transition. 
"This was an extremely difficult decision for us to make and announce today as 
we purchased the Strub's assets with the goal of expanding our Whyte's 
production facilities into Ontario to serve our growing national base of 
customers," said Philippe Blondin, V.P. Procurement, Whyte's Foods Inc. 
"After 5 months of intensive analysis, we have concluded that relocating the 
production of Strub's products to our facilities in Quebec, would enable us to 
compete more effectively with foreign competitors. We are working with our 
43 employees -- hired in late June after we acquired the Strub's assets -- to 
help them through this transition. This restructuring allows us to continue to 
produce authentic Strub's pickles in Canada and to continue to deliver to our 
customers and consumers the tradition of excellence that Sophie Strub first 
created in 1929." 
Whyte's plans to continue buying fresh peppers and cucumbers from Canadian 
growers. 
"We are a proud Canadian company and we want to continue to support our local 
Canadian growers," said Mr. Blondin. "In fact, we anticipate increasing the 
number of fresh cucumbers that we purchase from Canadian growers and buying 
most of our peppers from Ontario growers, just as we did this year." 
About Whyte's 
Since opening its doors in 1892 as a small family-owned importer of fine food 
products, Whyte's has grown exponentially to become a leading food 
manufacturer and importer. Today, Whyte's Foods Inc. remains a privately-owned 
Canadian company with its head office in Laval, QC. Whyte's is operated by 
dedicated employees and a close-knit management team. Since 1932, Whyte's 
has been producing refrigerated pickles under the Mrs. Whyte's brand. Whyte's 
is also one of the largest olive packers based in North America, a significant 
international processor of maraschino cherries and a major manufacturer of 
ready-to-use sauces. Whyte's continues to be a leading importer of fine food 
products such as Dijon mustard, chocolate, capers, artichokes, roasted peppers 
and anchovies, olive and other speciality oils, balsamic vinegar and other 
specialty products. Whyte's manufactures products under Whyte's, Mrs. Whyte's, 
Coronation, Saroli and Strub's brand. 
Diana Degan Diana Degan & Associates 416-871-5420 
dianadeganassociates@rogers.com 
SOURCE: Whyte's Food Inc. 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/October2012/23/c9077.html 
CO: Whyte's Food Inc.
ST: Quebec
NI: MNA  
-0- Oct/23/2012 18:40 GMT
 
 
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