Dell Helps MakeMusic Improve Active Sales Forecasting and Business Agility with Salesforce CRM Solution

  Dell Helps MakeMusic Improve Active Sales Forecasting and Business Agility
  with Salesforce CRM Solution

  *MakeMusic selects Dell to deliver cloud solution with Salesforce CRM that
    improves active sales forecasting and executive visibility
  *Real-time data access enables greater business agility and ability to
    integrate marketing and business development activities
  *MakeMusic results reflect Dell’s strategy to deliver cloud software
    solutions that help mid-market companies grow revenues and reduce costs

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Business Wire

ROUND ROCK, Texas -- October 23, 2012

Dell Cloud Business Applications today announced that music technology leader
MakeMusic, Inc. has selected Dell to deliver a cloud solution with Salesforce
Sales Cloud. MakeMusic’s solution improves active sales forecasting and
enables the ability to easily track sales leads, allowing for the integration
of marketing and business development activities.

Minnesota-based MakeMusic is a world leader in music technology. Their
products include Finale^®, the industry standard in music notation software,
Garritan™, the world’s leading provider of virtual software instruments, and
SmartMusic^®, revolutionary software that is transforming the way music is
taught, learned and performed.

To make their software available throughout the world, MakeMusic sells its
products both directly and through a group of independent resellers. This
complex sales model, including multiple purchase methods and frequencies, led
MakeMusic to select Dell Cloud Business Applications to implement a Salesforce
CRM solution that allows the company to more easily produce an active sales
forecast that can be viewed in real-time by sales reps and executives. The
solution offers a way to easily track sales leads through sales process and to
integrate marketing and business development activities throughout the

“To remain an industry leader, it’s critical for MakeMusic to continuously
invest in product innovation and ways that we can better serve our customers,”
said Doug Eicher, vice president of sales, MakeMusic. “Working with Dell Cloud
Business Applications for our Salesforce solution allowed us to get up and
running quickly with the ability to understand and use the software upon

“Delivering software applications that give mid-market companies the business
agility and insights needed to succeed in today’s increasingly competitive
business climate is key to Dell’s strategy,” said Paulette Altmaier, vice
president and general manager, Dell Cloud Business Applications. “Dell Cloud
Business Applications offers MakeMusic the ability to rapidly deploy best in
class software and improve business performance.”

About Dell Cloud Business Applications

Dell Cloud Business Applications offers a portfolio of trusted SaaS
applications and services that enable businesses to grow revenues and reduce
costs. The Dell Cloud Business Application portfolio is uniquely packaged to
meet the needs of growing companies, delivering Salesforce CRM, Dell Boomi
cloud integration, Pardot automation and turnkey Dell services, and support.
For more information, visit

About Dell

Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative
technology and services that give them power to do more. Dell Software helps
customers of every size take advantage of new technologies and address
organizational challenges to grow their businesses and remain competitive. For
more than a decade, Dell has been making strategic software acquisitions and
partnering in the industry to support and enable the hardware and services
solutions it provides to customers. In 2012, Dell formed a dedicated software
division to extend its capabilities in software IP and total solutions
offerings. Dell security, systems management, business intelligence and
application software draw on the strength of Dell’s distribution capabilities
and reputation to help clients in every industry achieve better business
outcomes. For more information, visit

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Media Contacts:
Dell Inc.
Leigh Ann Schmidt, 512-728-4349
WPP Team Dell
Jennifer Lopez, 512-691-0446
Analyst Relations Contact:
Dell Inc.
Gwen Palmer, 512-723-4436
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