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BT Launches Cloud-Based Solution for Global Supply Chains

          BT Launches Cloud-Based Solution for Global Supply Chains

The BT Trace supply chain portfolio now includes cloud services to improve
customers' operational efficiency

PR Newswire

IRVING, Texas, Oct. 23, 2012

IRVING, Texas, Oct. 23, 2012 /PRNewswire/ -- BT today announced new
cloud-based capabilities for BT Trace, its portfolio of supply chain solutions
designed to help organisations overcome the challenges of managing
increasingly complex global supply chains. BT Trace now includes a cloud-based
solution that will provide a single, accurate view into complex supply chains
in near real time, to see how and where changes need to be made and enable
customers to improve operational efficiency.

Companies with a global supply chain deal with multiple issues, from
counterfeiting and shrinkage to product recalls and perishable goods. This is
typical for global companies active in industry sectors such as consumer
packaged goods, logistics, manufacturing, pharma or retail for example. They
need an accurate understanding of all inventory and on-shelf availability, all
the while trying to comply with regulations and operate a sustainable
business. Supply chain visibility is a challenge for those companies because
of the multiplicity of formats, sources and partners that collect data. All
too often, their various resource planning and backend systems are not even
connected. BT Trace helps companies respond to those critical challenges.

The new cloud service announced today, cost effectively and securely collects,
stores, shares and interprets high volume event data about goods and assets
moving along an extended global supply chain. The new service integrates the
complex information from the various resource planning and IT systems used by
global companies - and by their suppliers - to provide a single view of the
whole supply chain through a customised web portal.

Melanie Posey, Research Vice President at IDC, said: "Through the combination
of global network and data centre reach, multi-tiered security capabilities,
industry expertise, and systems integration skills, BT brings to market a
differentiated value proposition to the challenging problem of supply chain
management. The cloud-based capabilities announced today for BT Trace provide
global companies with end-to-end visibility of their supply chains and
expedite the process of transforming enterprise resource planning data into
real-time, actionable business intelligence."

The new service has been trialled and tested with TNT Express, one of the
world's largest express delivery companies. The service developed by BT in
close collaboration with TNT was implemented to help drive operational
efficiency; improve customer service and optimise reverse logistics.

Steve Brown, Divisional General Manager of TNT Special Services stated: "We
have shown that greater visibility across the supply chain increases
efficiency and flexibility. There is no doubt that a single view across all
systems and data speeds up processes and identifies significant events,
allowing us to respond in new and better ways to our customers, and they, in
turn, deliver a better service to their customers."

Luis Alvarez, CEO forBT Global Services, said: "Billions of dollars are
attributed to the cost of an organisations' global supply chain, with
boardroom focus firmly on reducing cost and driving up operational efficiency.
We are uniquely positioned to solve today's key supply chain challenges based
on a heritage of managing complex data interactions over our global network.
In addition, BT's worldwide infrastructure, service provision, security
expertise, and track record of successful system integrations align precisely
with the demands of modern supply chain systems. This combination is brought
to bear through our strategic focus on global industry sectors, including
consumer packaged goods, manufacturing, logistics, pharmaceuticals and retail.
Customers in those sectors clearly depend on the efficiency of their supply
chains to gain competitive advantages. With BT Trace, we are pioneers in
providing those customers with the ability to identify inefficiencies,
streamline their processes and be more successful in their market place."

Note for Editors

BT Trace is a comprehensive supply chain portfolio of services designed
primarily for global companies active in consumer packaged goods,
manufacturing, logistics, pharmaceuticals and retail sectors. Its cloud-based
capabilities rely on BT's new Cloud Compute platform. By using those new
capabilities customers benefit from a flexible, scalable and reliable platform
in a secure and controlled environment within BT's global data centres. In
addition, BT's global professional services team within BT Advise provide
consulting, integration and managed services for supply chains.

BT is an active member of a number of associations and standard setting bodies
focused on the supply chain industry, including GS1, ECR, ELUPEG, and National
Retail Federation. We also work on supply chain solutions projects with
academic institutions such as the Tsinghua University.

BT Global Services focuses on strategic sectors to better serve its customers:
consumer packaged goods, manufacturing, logistics & pharmaceuticals, retail,
banking & financial markets, government and health Customers active in these
sectors benefit from a range of industry focused assets in product portfolio,
solution designs and infrastructure as well as sector specific customer
management and service teams.

About BT

BT is one of the world's leading providers of communications services and
solutions, serving customers in more than 170 countries. Its principal
activities include the provision of networked IT services globally; local,
national and international telecommunications services to its customers for
use at home, at work and on the move; broadband and internet products and
services and converged fixed/mobile products and services. BT consists
principally of four lines of business: BT Global Services, BT Retail, BT
Wholesale and Openreach.

In the year ended 31 March 2012, BT Group's revenue was £18,897m with profit
before taxation of £2,445m.

British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group
plc and encompasses virtually all businesses and assets of the BT Group. BT
Group plc is listed on stock exchanges in London and New York.

For more information, visit www.btplc.com

SOURCE BT

Website: http://www.btplc.com
Contact: Kris Kozamchak, Head of PR and Corporate Relations U.S., +
1-972-310-9055, kris.kozamchak@bt.com, All news releases can be accessed at
our web site: http://www.btplc.com/news