Beam Inc. Successfully Expands Vistaar Implementation to Drive

Beam Inc. Successfully Expands Vistaar Implementation to Drive
Pricing Strategies 
Beam Further Improves Price Management Decision Making With Completed
Third Phase of Pricing Software Rollout, Driving Increased Revenues
and Earnings Growth Targets for 2012 
PARSIPPANY, NJ -- (Marketwire) -- 10/23/12 --   Vistaar Technologies,
Inc., a leading provider of price management solutions, announced
today that Beam Inc. has completed the third major phase of its
Vistaar beverage alcohol pricing solution implementation. With
Vistaar, Beam has been able to better manage its multiple-state
pricing protocols while enabling visibility across the entire
three-tier value chain to improve price management decision making.
Beam's pricing system includes 130 users across marketing, sales, and
pricing, and helps manage prices for 3,500 unique SKUs across the
company's 75 U.S. distributors. 
Beam's Vistaar pricing system has been live since September 2009,
facilitating significant improvement in the company's price execution
process. During the first two phases of the Vistaar implementation,
Beam established a standardized price structure planning platform to
drive price execution with its distributors. The third-phase rollout
includes the latest business release of the Vistaar pricing solution,
providing greater enterprise visibility to activity across price
structures and workflows. The latest Vistaar version also enables
deal-level evaluation, distributor margin evaluation, brand
comparisons, better visibility into national account pricing and
improved price structure execution with more informed price changes.  
"Vistaar has greatly impacted Beam's ability to develop and deliver
effective price strategies," said Brendan Lynch, senior director of
North American strategy and revenue management with Beam, which has
had a successful first quarter price increase across many brands in
its portfolio. "Each successive phase of implementation has increased
value chain visibility and improved our ability to manage price,
promotions and mix. We anticipate our expanded Vistaar solution will
further our insights and identify pricing and growth opportunities." 
"We are pleased that Beam continues to successfully leverage the
Vistaar beverage alcohol pricing solution to improve its bottom line
results and deliver greater value to its customers," said Manoj
Menon, vice president of product management with Vistaar. "Vistaar's
proven pricing technology leadership and innovation will continue to
help Beam meet the challenges associated with pricing its large
product portfolio in a complex marketplace." 
About Vistaar Technologies, Inc. 
 Vistaar is a leading provider of
price management solutions that enable companies to achieve pricing
best practices through price analytics, price optimization, price
list management and deal management. Our technology transforms
pricing operations into a strategic advantage for some of the world's
largest manufacturers, distributors and service providers. For these
companies, Vistaar pricing solutions drive measurable price and
margin improvements to deliver profitable growth and maximum
shareholder value. Vistaar's operations include six offices across
North America, Europe and Asia. For more information, visit or contact us at +1-973-581-6300. 
Press Contact:
Erin Hatfield
DPR Group, Inc.
+1 (919) 896-7826 
Company Contact:
Tim Andreae
Vistaar Technologies, Inc.
+1 (617) 823-0664 
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