Sonomax Launches Self-Fit Hearing Protection Device

  Sonomax Launches Self-Fit Hearing Protection Device

    Focuses Core Business on Hearing Protection & Communications Products

Business Wire

MONTREAL -- October 23, 2012

Sonomax Technologies Inc. (TSX-V: SHH) is pleased to announce that its new
Self-Fit hearing protection device, which has been 18 months in development,
is now ready for pre-sales. The product will be showcased at the upcoming
National Safety Council Congress & Expo in Orlando, Florida from October 22-25
as well as at The Safety Show in Sydney, Australia from October 23-25. Sonomax
currently has orders for 10,000 units. In addition, Sonomax reports that
Master Distributors for the new Self-Fit hearing protection device have been
set up in the United States, Europe, Africa and Oceania.

“With 100,000 users, the industrial business is one in which Sonomax has
gained an excellent reputation over the years, particularly in the mining
sector with such notable clients as BHP Billiton in South Africa and
Australia” said NickLaperle, Sonomax’s President & CEO. Mr.Laperle added,
“Sonomax will focus on selling hearing protection and communication devices to
the mining, oil & gas and heavy industries in 2013.” To view the new Self-Fit
hearing protection video, click here.

General Update

Licensing. Sonomax has engaged the services of MADE Global Brands to continue
its previously-announced licensing initiatives. Under the terms of the new
agreement, MADE will receive a 10% agent fee only on generated revenues. The
agreement is success-based and allows MADE to earn up to a 19% equity interest
in Sonomax based on the achievement of major milestones, subject to regulatory
approval. This agreement will allow Sonomax to focus almost exclusively on
hearing protection in 2013-2014.

Ongoing R&D. While R&D is still at the core of Sonomax’s long-term success,
the Company will rely on its Research Chair partners at the École de
technologie supérieure (ETS) in Montreal to advance the path towards the
Bionic ear and other important initiatives in the product-development
pipeline. Sonomax will seek development contracts from OEM and ODM customers
to support its infrastructure and will focus on maximizing the value of its
Intellectual Property portfolio.

About Sonomax

Sonomax Technologies makes the world’s most advanced hearing protection
products to prevent the # 1 occupational disease, Noise Induced Hearing Loss
(NIHL). The Company offers OEM, ODM and aftermarket clients a broader range of
opportunities in customized earpieces using SonoFit for the Consumer, Military
and Health markets.

This news release contains certain forward-looking statements that reflect the
current views and/or expectations of Sonomax Technologies Inc. with respect to
its performance, business and future events. Such statements are subject to a
number of risks, uncertainties and assumptions. Actual results and events may
vary significantly. The TSX Venture Exchange has not reviewed and does not
accept responsibility for the adequacy or accuracy of this release.


Sonomax Technologies Inc.
Nick Laperle, 514-932-2674, ext. 2229
President & CEO
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