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Yahoo! and CBS Television Distribution Team Up to Bring omg! Insider To TV

  Yahoo! and CBS Television Distribution Team Up to Bring omg! Insider To TV

 Syndicated Newsmagazine THE INSIDER Will Be Renamed omg! Insider in January
2013 to Bring Users High-Quality Entertainment News Content Across TV and Web

Business Wire

LOS ANGELES -- October 23, 2012

CBS Television Distribution and Yahoo! Inc. (NASDAQ: YHOO) today announced a
deal that combines the broadcasting power of THE INSIDER with the online reach
of Yahoo!. As part of the deal, CTD’s syndicated entertainment newsmagazine
THE INSIDER will be renamed omg! Insider in January 2013 to create a
multiplatform entertainment news series.

Kevin Frazier and Brooke Anderson will continue to host the TV show, as well
as draw on Yahoo! talent such as Kristen Aldridge (omg! NOW) and Michael Yo
(The Yo Show on Yahoo!). In addition, Yahoo!’s popular omg! entertainment news
site, visited by nearly 30 million users each month, will be the exclusive
home to video provided by the TV show.

omg! Insider will be a true web and on-air collaboration that aims to reinvent
how consumers access entertainment news across screens. Online, Yahoo!’s omg!
will provide continually updated coverage, including video clips, celebrity
interviews, photo galleries, engaging editorial and a number of interactive
social features. On air each evening, the TV show will offer a unique mix of
informal in-studio conversations with celebrities and personality-driven
discussions around the day’s hottest topics and trends.

The new venture also will provide a substantial promotional platform for TV
station partners – the web site will post breaking news throughout the day and
continually promote the television broadcast later that night.

“We’re excited to give our affiliate stations the opportunity to be associated
with one of the largest entertainment news sites in the business,” said Joe
DiSalvo, President of Sales for CTD. “We’re adding value to THE INSIDER by
tapping into an online audience in the millions and taking advantage of
Yahoo!’s omg!  brand and its loyal following. Our stations will also get an
unparalleled promotional opportunity online. This is the perfect example of
what the convergence of broadcast and digital is all about.”

“We’re thrilled to bring together two of today’s most popular entertainment
news brands to create an ‘always-on’ content experience across TV, the Web and
beyond,” said Marissa Mayer, CEO of Yahoo!. “Yahoo! is focused on bringing the
most personalized and relevant information to our users. Original video
content and branded multi-screen programming help us to deliver on that
promise. We're proud to collaborate with CBS Television Distribution to bring
omg! Insider to millions of viewers in such a unique and exciting way.”

THE INSIDER, a spinoff of ENTERTAINMENT TONIGHT and now in its 9^th season,
debuted on September 13, 2004, and averages 2.2 million viewers per night.
Launching under Linda Bell Blue’s leadership, THE INSIDER premiered as the
highest-rated debut of any newsmagazine in syndication since 1996. Blue, who
also executive produces the #1 entertainment newsmagazine ENTERTAINMENT
TONIGHT, remains executive producer of the retitled show and has enlisted Brad
Bessey as executive producer and day-to-day showrunner of omg! Insider. Bessey
has served in various capacities at ENTERTAINMENT TONIGHT, including as
co-executive producer, and was the executive producer who launched CBS’s
daytime hit THE TALK. The renamed TV show will continue to be produced and
distributed by CBS Television Distribution.

About Yahoo!

Yahoo! is focused on creating deeply personal digital experiences that keep
more than half a billion people connected to what matters most to them, across
devices and around the globe. Yahoo!'s unique combination of Science + Art +
Scale connects advertisers to the consumers who build their businesses. Yahoo!
is headquartered in Sunnyvale, California. For more information, visit the
pressroom (pressroom.yahoo.net) or the company's blog, Yodel Anecdotal
(yodel.yahoo.com).

omg!, founded in June 2007, is a celebrity and entertainment news site that
provides the inside scoop on all things trending. omg! NOW is omg!’s daily
online video news program hosted by Kristen Aldridge.

About CBS Television Distribution

CBS Television Distribution is the preeminent company in television
syndication. CTD produces or distributes 12 first-run series and holds the
largest distributed television library at 70,000 hours strong. Among CTD’s
critically-acclaimed programs are the #1 syndicated series Judge Judy; talk
leader Dr. Phil; the #1 and #2 rated game shows Wheel of Fortune and
Jeopardy!; the Emmy Award-winning talk shows Rachael Ray and The Doctors; the
#1 newsmagazine Entertainment Tonight and its sister show The Insider; the #2
newsmagazine Inside Edition; court show Judge Joe Brown; reality dating show
Excused; the new talk show The Jeff Probst Show; and popular off-network
product, including the CSI and Star Trek franchises, Everybody Loves Raymond,
Frasier, NCIS, Criminal Minds, NCIS: Los Angeles, The Good Wife, Blue Bloods,
Hawaii Five-0, Hot in Cleveland and Undercover Boss.  In addition, CTD handles
the domestic television distribution of CBS News, CBS Films and Showtime.  CTD
is a unit of CBS Corp.

Contact:

For CBS Television Distribution
Leslie Ryan, 310-264-3406
Leslie.ryan@cbs.com
or
For Yahoo!
Kristen Morquecho, 310-907-2802
kristenm@yahoo-inc.com
Shayne Thomas, 408-203-1658
shthomas@yahoo-inc.com
 
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