Responsys and L'Occitane to Share Display Ad Retargeting Success at
JUMP New York
SAN BRUNO, CA -- (Marketwire) -- 10/23/12 -- Responsys, Inc.
(NASDAQ: MKTG), a leading provider of email and cross-channel
marketing solutions, will present at Econsultancy's inaugural JUMP
(Joined-Up Marketing Perspectives) conference in New York on November
1, 2012 in addition to Econsultancy's Digital Cream event in Chicago
on October 24, 2012.
At JUMP, Scott Jones, General Manager of Display at Responsys, will
discuss how digital marketers are turning display advertising from an
acquisition channel into a powerful new relationship marketing
channel. Jones will be joined by Jill Chernin, Digital Marketing
Manager at L'Occitane, who will share how her team is using Responsys
Interact for Display to target display ads based on what they know
about each customer.
"The future of display has arrived," said Jones. "With the vast
amount of data driven intelligence available to marketers, display
ads can now be targeted and personalized just like an email campaign.
Responsys customers, like L'Occitane, are delivering personalized,
dynamic display ads in conjunction with other digital communications,
such as email, to not only drive transactions, but also develop
lasting relationships with their customers."
On October 24, Responsys will be participating in another
Econsultancy event, Digital Cream Chicago, an invitation-only
roundtable series designed as an opportunity for senior client-side
digital marketers to discuss best practices with industry experts.
Here, David Hibbs, Senior Strategic Consultant at Responsys, along
with Craig Hanna, Executive Vice President of Econsultancy, will host
two roundtables; one on integrated marketing and the other on
successful social marketing strategies.
JUMP New York will host over 750 attendees interested in today's
leading multi-discipline marketing efforts, and will feature speakers
from The Coca-Cola Company, Diageo, Columbia Business School Brand
Center and 3M, among many others. Responsys will be exhibiting at
booth number 24.
For more information on Responsys Interact for Display, visit
Responsys is a leading provider of email
cross-channel marketing solutions that enable companies to engage in
relationship marketing across the interactive channels customers are
embracing today -- email, mobile, social, the web and display. With
Responsys solutions, marketers can create, execute, and automate
highly dynamic campaigns and lifecycle marketing programs that are
designed to grow revenue, increase marketing efficiency, and
strengthen customer loyalty. Responsys' New School Marketing vision,
flexible on-demand application suite, and customer success-focused
services aim to deliver high ROI, increased levels of automation and
fast time-to-value. Founded in 1998, Responsys is headquartered in
San Bruno, California and has offices throughout the world. Responsys
serves world-class brands such as: American Family Mutual Insurance
Company, Avis Europe, Deutsche Lufthansa, Dollar Thrifty, LEGO,
LinkedIn, Newegg, Orbitz, Qantas, Southwest Airlines, United Airlines
and UnitedHealthcare. For more information about Responsys, visit
Connect with Responsys
-- Like Responsys on Facebook - https://www.facebook.com/Responsys
-- Follow @responsys on Twitter - https://www.twitter.com/Responsys
-- Follow Responsys on LinkedIn -
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