MediaMind Announces Viewability Solution as Part of Its New Verification Suite
NEW YORK, N.Y., Oct. 23, 2012 (GLOBE NEWSWIRE) -- via PRWEB -- MediaMind, a
division of DG (NASDAQ:DGIT), and the leading independent provider of
integrated digital advertising solutions, announced today a new Verification
Suite, including a viewable impression measurement solution, fully integrated
into the MediaMind ad serving platform.
MediaMind's acquisition of Peer39 earlier this year, along with the recent
partnership with verification provider ADagoo, enables MediaMind to offer the
most complete Verification Suite of any major ad server, including
capabilities for verification, brand safety, ad blocking, digital tear-sheets
and now viewable impression metrics. Agencies and advertisers typically have
to deal with many vendors for their verification needs, but MediaMind's new
fully integrated Verification Suite requires no additional tagging efforts and
provides consolidated reporting and billing.
"It's an agency's core job to ensure that our clients only pay for valuable ad
placements," said Nils Rohrig, Head of Interaction Trading EMEA at GroupM.
"Getting reporting through the MediaMind platform on what ads are viewable and
which are not is crucial, especially at a time where people are becoming more
reluctant to deal with impressions only."
MediaMind's enhanced viewability offering is an ideal solution for marketers
because it gives clients different options to adjust the viewability
threshold. Advertisers can decide to select the current 3MS – Making
Measurements Make Sense - recommendation, currently defining a viewable
impression as one where at least 50% of the ad is viewable to a consumer for
at least one second or they can choose to implement a more stringent level --
such as 100% viewable for at least 5 seconds. This flexibility and control is
designed to allow traditional brand marketers to better gauge the value of
their online activities and arrive at a truer sense of the audience their
"It gets very cumbersome for agencies to wade through numerous vendors for
different solutions," DG CMO, Ricky Liversidge said. "The MediaMind
Verification Suite gives agencies an easy-to-use, cost efficient and
integrated set of verification and viewability tools they can use to maximize
their client's media campaigns and budget."
MediaMind has submitted its viewability solution to the MRC for accreditation
Viewability, and the rest of the MediaMind Verification Suite, is now
available as an open Beta to all MediaMind clients, with general release
expected in early November 2012. The pervasiveness of embedded ads has
traditionally posed a challenge to verification providers in gaining adequate
coverage for measurement. However, MediaMind is able to leverage advanced Rich
Media technologies to boost the rate of recordable impressions and improve the
overall accuracy of its Viewability reporting. Actual benchmark results for
viewability rates and recordable rates are expected to be available in Q4
2012. The Verification Suite is available in North America, the UK and
Australia and Viewability is available globally.
For more information on MediaMind, visit http://www.mediamind.com
MediaMind, a division of DG (NASDAQ:DGIT), is a leading global provider of
digital advertising campaign management solutions to advertising agencies and
advertisers. MediaMind provides media and creative agencies, advertisers and
publishers with an integrated platform to manage campaigns across digital
media channels and a variety of formats, including rich media, in-stream
video, display and search. The MediaMind Platform runs digital campaigns for
11,000 brand advertisers, servicing over 4,200 media and creative agencies,
across 11,500 global web publishers in 75 countries.
T. +1 646 723 1922
This article was originally distributed on PRWeb. For the original version
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CONTACT: DG and MediaMind
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