One in Three UK 18-25 Year Olds are Facebook Friends with their Boss
AMSTERDAM, October 23, 2012
AMSTERDAM, October 23, 2012 /PRNewswire/ --
- Over half, 53 percent, also admit they have never vetted their own online
Nearly one third of 18-25 year olds are 'Facebook friends' with their boss,
AVG Technologies ' latest Digital Diaries study reveals. It also found that
the majority of UK respondents admitted they had never audited their online
profile or cleaned-up potentially career damaging content. Digital Baggage ,
the sixth instalment of AVG's Digital Diaries study, features responses from
4,400 18-25 year olds in 11 countries to AVG's questions as to how they manage
their social network profiles.
AVG's research also finds that two thirds of 18-25 year olds in the UK who are
'Facebook friends' with their colleagues do not restrict the content
co-workers are able to access. Yet, over half did wish they could remove
inappropriate photos of themselves online.
The survey highlights how this age group is likely to share personal content
in an open forum that includes work colleagues, which could have long-term
impact on their future career prospects. Specifically, one in ten (11 percent)
did admit to posting abusive content online about their boss or company after
a bad day at work.
Tony Anscombe, AVG's Senior Security Evangelist, said: "AVG's latest research
clearly shows young people today have a comfort with using online social
networks that is leading to blurring between their professional and private
lives. It seems obvious that posting abusive content about a boss or workplace
is not very sensible, but it's important to understand that not only could it
damage a person's existing career, it could also negatively impact on future
opportunities too. Our research findings indicate that today's 18- 25 year old
digital natives need to be more aware of their 'online brand' as something
employers and recruiters are increasingly investigating."
Other key findings include:
*No social networks allowed : in the UK, 57 percent of survey recipients
admitted to accessing social networks that were banned at work from mobile
phones. This was also the case in a number of other countries: the USA and
Australia (both 58 percent); Italy (57 percent); Japan (49 percent);
Germany, France and Spain (all 46 percent).
*Unrestricted profiles for co-workers : one third of UK workers do not
restrict their Facebook profile for work colleagues, but this is actually
a lower percentage when compared to their counterparts in the US (59
percent); Italy (58 percent); Spain (54 percent); Germany (51 percent);
France (50 percent); Australia (38 percent); Canada (45 percent); New
Zealand (33 per cent); Czech Republic (30 per cent); and Japan (27 per
*Sub-editing social profiles : young people in Britain are more likely to
have audited their online profiles (47 percent) than their equivalents in
Spain (20 percent); France (40 percent); German and US (42 percent);
Japanese (43 percent); Canadian (46 percent) and New Zealand (48 percent).
*Unsuitable pictures : the Spanish (80 percent) are most likely to have
inappropriate images posted online, compared with young people in the
Czech Republic (32 percent); Italy (29 percent); Germany and Australia (28
percent); Canada (27 percent); New Zealand (26 percent); UK (25 percent);
and US (21 percent).
*Yet, over half of young adults in UK (55 percent), Spain (57 percent)
and New Zealand wish to remove online photos of themselves. In other
markets, this was less of a concern: Czech Republic and Canada (48
percent); Australia (47 percent); Germany (45 percent); France (44
percent); Italy (43 percent); the US (41 percent); Japan (18
For more information, visit: http://www.avgdigitaldiaries.com
About AVG Digital Diaries
The first stage of AVG's Digital Diaries campaign, Digital Birth , focused on
children from birth to age two. The study, released in October 2010, found
that on average, infants acquire a digital identity by the age of six months
old. Nearly a quarter (23 percent) of children have had their pre-birth scans
uploaded to the Internet by their parent - establishing a digital footprint
even before birth. The second stage, Digital Skills , was released in January
2011 and showed that for two to five year olds, 'tech' skills are increasingly
replacing 'life' skills. In fact, many toddlers could use a mouse and play a
computer game, but could not ride a bike, swim or tie their shoelaces.
Digital Playground , released in June 2011, found nearly half of six to nine
year olds talk to friends online and use social networks. This was followed
with Digital Maturity in November 2011, which revealed how 11 year olds had
developed adult skills in technology. Digital Coming of Age , the fifth
instalment of AVG's Digital Diaries study released in April 2012, which
interviewed parents of 14-17 year olds, found that nearly half of parents keep
tabs on teens via Facebook, latest AVG Technologies' research reveals.
Research for all stages of the Digital Diaries series was conducted by
Research Now on behalf of AVG Technologies.
About AVG Technologies (NYSE: AVG)
AVG's mission is to simplify, optimize and secure the Internet experience,
providing peace of mind to a connected world. AVG's powerful yet easy-to-use
software and online services put users in control of their Internet
experience. By choosing AVG's software and services, users become part of a
trusted global community that benefits from inherent network effects, mutual
protection and support. AVG has grown its user base to 128 million active
users as of June 30, 2012 and offers a product portfolio that targets the
consumer and small business markets and includes Internet security, PC
performance optimization, online backup, mobile security, identity protection
and family safety software.
Keep in touch with AVG
*For breaking news, follow AVG on Twitter at
*For small business security trends analysis, follow the AVG small business
blog at small-business.blog.avg.com
*Join our Facebook community at http://www.facebook.com/AVGfree
*Join our LinkedIn community http://www.linkedin.com/groups?gid=2719797
Contact: Contacts:United Kingdom: Alastair McCormick , MSL for AVG,
email@example.com , +44(0)20-7878-3137 ; United States: Ty
Sheppard, Finn Partners for AVG, firstname.lastname@example.org , + 1(415)249-6775
; Investor Relations: Anne Marie McCauley, AVG Technologies ,
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