WIMA Announces Second NFC Applications, Market Solutions, Hardware and Use Cases Conference in U.S.

  WIMA Announces Second NFC Applications, Market Solutions, Hardware and Use
  Cases Conference in U.S.

   Industry Leaders to Provide Perspectives on NFC Market Explosion During
                        Three-Day San Francisco Event

2012 WIMA NFC USA Conference

Business Wire

MONACO -- October 23, 2012

WIMA, the leading global conference and exhibition exclusively dedicated to
Near Field Communication (NFC) technology, today announced that the 2012 WIMA
NFC USA Conference will be held Nov. 27-29, 2012 in San Francisco. NFC
industry leaders and influencers will come together with start-up companies,
developers, solution providers, hardware manufacturers, merchants, carriers,
transport operators and brands for networking and partnering to drive forward
business and innovation within the NFC ecosystem. NXP Semiconductors is the
Official Event Sponsor for this year’s conference, the second to be held in
the United States.

Keynotes and presentations will be presented by experts from leading companies

  *Jeff Miles, Vice President Mobile Transactions Worldwide, NXP
    Semiconductors, Official Sponsor
  *Corey Wilson, Business Development Director, NFC, SMARTRAC, Platinum
  *Marc S. Greenbaum, Innovation and Incubation, New Business Ventures,
    Marketing, Verizon Wireless, Gold Sponsor
  *Koichi Tagawa, Chairman NFC Forum, General Manager, Sony Corporation
  *Jeff Fonseca, Director Business Development and Sales, NXP Semiconductors,
    Official Sponsor
  *Glenn Needham, Director, Near Field Solutions, Silver Sponsor
  *Didier Serra, General Manager Americas, INSIDE Secure, Lunch Sponsor
  *Jesse Money, Principal, Constratus, NFC Sponsor
  *Michael Connolly, Product Unit Manager, Mobile Services, Microsoft
  *Frank Maduri, Senior Director, Mobile Wallet and Payments, Research in

Other participating organizations include: Aditux, Alchemic Solutions,
Advanced Card Systems, BayPay Forum, Bouygues Telecom, BrilliantService USA,
Casino Supermarkets, CelloTape, Enavigo, Endeavor Partners, Forever 21, French
Association for Mobile Contactless, Good Technology, IEEE SCV, HID Global,
Identive Group, Infineon Technologies North America, ITN International, Japan
Airlines, LA Metro, LifeSynk, LoveisTouch, Metropolitan Transport Commission,
Miller Coors, New NrFid Concept, Nokia, Proximiant, Scandinavian Airlines,
Sequent, Sony Electronics, SistelNetworks, TapWise, thinaire, Think&Go NFC,
WhileOnTheMove and others.

The conference sessions will highlight real life business use cases and
opportunities for verticals not only in payment, but also location based
marketing, loyalty, retail, transport, gaming, social, event management,
wellness and healthcare, access control, identification, tracking, and
security, and will include end user testimonials from both the U.S. and around
the world offering a clear view on the state of the NFC market today.

Following this theme, SMARTRAC, CelloTape and thinaire are inviting attendees
to take part in a unique NFC Experience Tour providing a real-life experience
in the city of San Francisco, which literally bridges digital and physical

Specialized trainings for developers will be offered through an Android NFC
Developer Workshop, plus the Nokia Lumia NFC Developer Workshop will  teach
the basics of building apps using the latest Windows Phone 8 platform.

The WIMA NFC USA 2012 Contest is featuring a new free track to encourage the
development of innovative, emerging applications sponsored by Verizon
Wireless, with a deadline for entries on October 26^th. Finalists will join
the entrants of the Best Sponsor NFC Solution Track for the “Pitch” session in
front of an international judging panel, attendees and the media.

The Exhibition Area is featuring over 40 companies who will showcase
innovative NFC applications, ready for market solutions and hardware from
across the ecosystem, spanning a variety of industries. Event attendees will
be able to loan NFC phones to try innovative NFC solutions at various
locations around the event.

All sessions are being held at the San Francisco Airport Marriott Waterfront
Hotel, 1800 Old Bayshore Highway, Burlingame, CA 94010.

Event registration is available at www.wima.mc/2012usa

About WIMA

WIMA is the global conference and exhibition enabling business and innovation
exclusively for the NFC ecosystem. WIMA brings together industry leaders,
start-up companies, application developers, service providers, standards &
research bodies from across the NFC industry spanning diverse vertical market
sectors for networking and partnering with events in both the U.S. and Monaco.


Perrine Brinkhuis, +377 93 10 40 12
Attendee Registration
Nadège Guerin, +377 93 10 40 71
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