Iceland Bingo Joins the Dragonfish Bingo Network

               Iceland Bingo Joins the Dragonfish Bingo Network

  PR Newswire

  GIBRALTAR, October 23, 2012

GIBRALTAR, October 23, 2012 /PRNewswire/ --

Iceland Foods today announces the launch of Iceland Bingo, an exciting new
online Bingo site on the Dragonfish bingo network.

Through a unique partnership with QuickThink Media Ltd, a specialist online
marketing company, Iceland Foods become the first major UK supermarket name to
launch an online bingo site.

Malcolm Walker, CEO, Iceland Foods, said, " We are excited to take our popular
consumer brand into the world of online bingo, which is something we know that
many of our customers enjoy. Now mums  -  and dads - can come to  Iceland 
Bingo, too. Launching  Iceland  Bingo in partnership with Dragonfish and
QuickThink Media ensures that we have an excellent product and marketing
partner to give our loyal customers a really enjoyable bingo experience under
a brand they know and trust. "

QuickThink Media Ltd own and manage a number of white label gaming brands as
well as one of the UK's leading online bingo affiliate sites,
http://www.freebingohunter.com . It also has over 20 years combined experience
in working with some of the UK's biggest offline and online bingo companies.

Jonny Bennet, MD, QuickThink Media, said: " Our highly experienced and dynamic
team are ready to build  Iceland  Bingo into one of the UK ' s most
recognised and successful online bingo brands. Our in-depth knowledge of the
online bingo market and innovative marketing strategy will enable us to
deliver the very best consumer experience and long term success for  Iceland
 Bingo. "

The Dragonfish Bingo Network is one of the world's leading bingo networks with
over 100 partners. Dragonfish's bingo network partners benefit from; instant
liquidity, fully customised design, website building and hosting capabilities,
24/7 network management, CRM, ePayments, Fraud & Risk Management, chat hosting
and 24/7 customer support.

Dragonfish will also provide a broad selection of popular Quickplay instant
format games including branded slots such as X Factor, table games, virtual
sport, Hi Lo and scratch cards.

Yaniv Schwartz, SVP, Head of Dragonfish, said: " We are delighted to welcome a
brand with the heritage of  Iceland  Foods onto the Dragonfish platform. The
company has a substantial and loyal customer base across the  UK  and we
look forward to helping them achieve success within the online bingo market. "

About Iceland Foods

  *Iceland is a unique British food retailer with over 760 stores throughout
    the UK, franchised stores in several European countries and a substantial
    export business. It is the country's leading innovator in frozen food and
    is renowned for offering consistent and exceptional value, underlined by
    its round sum pricing.
  *Malcolm Walker, who founded Iceland with a single shop in 1970, bought the
    company back in March 2012 in a £1.55bn management buyout supported by
    three new external investors.
  *Iceland, which has more than 23,000 employees, was named the Best Big
    Company To Work For in the UK at the annual Sunday Times Best Companies
    Awards in 2012.
  *Please see http://www.iceland.co.uk for further information.

About QuickThink Media

  *QuickThink Media is an online performance marketing agency and online
    gaming brand owner.
  *QuickThink Media work in partnership with many of the UK's leading online
    gaming and gambling brands to deliver large volumes of new player sign ups
    via its affiliate sites.
  *QuickThink Media own and manage one of the UK's leading online bingo
    affiliate sites and free bingo destinations,
    http://www.freebingohunter.com and won the EGR Innovative Gaming Site of
    the Year award in 2010
  *QuickThink Media have over 20 years combined experience working with some
    of the UK's biggest offline and online bingo companies
  *Please see http://www.quickthinkmedia.co.uk for further information or
    contact through sales@quickthinkmedia.co.uk 

About Dragonfish

  *Dragonfish is the brand name for 888 Holdings Plc's B2B business and is a
    separate division within 888
  *Dragonfish is a leading provider of Total Gaming Services - Games &
    Technology; Operations; Marketing and ePayments - with a unique heritage
    within one of the world's leading B2C brands, 888
  *Games covered by Dragonfish include Casino, Poker, Bingo, Sports and
    Quickplay
  *Dragonfish has unsurpassed operations and marketing knowledge in the
    gaming industry, a fact recognized repeatedly at the annual eGaming Review
    B2B Awards
  *Please see http://www.dragonfishtech.com for further details, or contact
    through sales@dragonfishtech.com

Contact: Jennifer Von Strohe, Jennifer.von-strohe@888holdings.com,
+442074878694
 
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