The Search For The Ultimate Automotive Enthusiast Begins

           The Search For The Ultimate Automotive Enthusiast Begins

Top Automotive Judges To Decide Ultimate Grand Prize Winner And Bragging
Rights In Shell V-Power® "Ultimate Enthusiast" Contest

PR Newswire

HOUSTON, Oct. 23, 2012

HOUSTON, Oct. 23, 2012 /PRNewswire/ -- In a first-of-its kind contest, Shell
is teaming-up with top automotive enthusiast judges to find the person that
best embodies what being the ultimate automotive enthusiast means. Whether it
is a person who spends more time tuning and pampering their vehicle than
driving it, touring the country in search of their dream ride or just cruising
to show it off, or simply someone who spends much of their leisure time paying
homage to all things automotive, the Shell V-Power "Ultimate Enthusiast"
Contest aims to find the best of the best.


From October 23 to December 3, enthusiasts are invited to share why they are
the Ultimate Enthusiast at One Grand Prize
winner and a guest will receive an Ultimate Enthusiast week in Italy where
they'll have the chance to explore the country's historic sites and rich
automotive history, including an exclusive Ferrari experience in the Prancing
Horse's home town of Maranello, Italy.

"Shell understands the endless pursuit and passion for vehicles. That is why
we develop performance fuels like Shell V-Power, the no. 1 selling branded
premium gasoline in the U.S.," says Elizabeth Hudson, fuel category manager at
Shell Oil Products US. "The 'Ultimate Enthusiast' Contest is a tribute to
those enthusiasts who share that passion and commitment for their own rides."

In order to identify the nation's most die-hard automotive enthusiast, Shell
has assembled a panel of recognized automotive insiders and experts to judge
the entries and declare the Shell V-Power Ultimate Enthusiast. Judges include
Roger Penske, founder and chairman of the Penske Corporation; Craig Jackson,
chairman and CEO of Barrett-Jackson Auction Company; Eddie Alterman,
editor-in-chief of Car and Driver; Larry Webster, editor-in-chief of Road &
Track; Alan Taylor, host of Motor Trend Radio; and Tony Marini, executive
director of Hot August Nights.

"In my experience working in the automotive field, including my years at the
race track as a driver and team owner, I have had the privilege of meeting
some of the most knowledgeable, competitive and avid enthusiasts in the
world." said Roger Penske, founder and chairman of Penske Corporation. "I look
forward to helping find someone just as passionate in the Shell V-Power
'Ultimate Enthusiast' Contest."

The top three contest finalists will be flown to Scottsdale, Ariz. for a
three-day, VIP experience at the 42^nd Annual Barrett-Jackson Collector Car
Auction to be held January 13-20, 2013, including access to the world famous
car auction and an invitation to Barrett-Jackson's opening night gala on
January 14, 2013 where the grand prize winner will be announced.

To pamper their beloved vehicles, all finalists will also receive a year's
worth* of Shell V-Power Premium Gasoline. Should the Grand Prize winner be
unable to redeem the Grand Prize they will be offered $10,000 in Shell V-Power
Premium Gasoline. The Ultimate Enthusiast deserves the ultimate experience and
the ultimate gasoline. Shell V-Power Premium Gasoline helps deliver maximum
protection for optimal performance of their most prized possession.

"I'm thrilled to be teaming up with Shell and celebrate the passion of cars
with three of the nation's top enthusiasts," said Craig Jackson, chairman and
CEO of Barrett-Jackson Auction Company. "I am surrounded by car enthusiasts
every day in my line of work and am excited for these winners to experience
the excitement of Barrett-Jackson first hand."

For more information on the Shell "Ultimate Enthusiast" Contest and official
rules, visit For more information on the
benefits of Shell V-Power Premium Gasoline visit

*For the purposes of this Prize, "a year's worth of Shell V-Power Premium
Gasolines" is calculated as the average consumer's yearly gasoline consumption
of 636 gallons (4.5 fuel purchases per month x 11.77 gallons of gasoline per
purchase x 12 months) at an average August 2012 cost of $3.991 / gallon
(consistent with the U.S. Department of Energy statistics for "Motor Gasoline
Retail Prices, U.S. City Average" released on August 29, 2012 (636 x $3.991 =

About Shell Oil Company
Shell Oil Company is an affiliate of the Royal Dutch Shell plc, a global group
of energy and petrochemical companies with approximately 90,000 employees in
more than 80 countries. We deliver a diverse range of energy solutions and
petrochemicals to customers worldwide. These include transporting and trading
oil and gas, marketing natural gas, producing and selling fuel for ships and
planes, generating electricity and providing energy efficiency advice. We
also produce and sell petrochemical building blocks to industrial customers
globally, and we are investing in making renewable and lower-carbon energy
sources competitive for large-scale use. In the U.S., we operate in 50 states
and employ more than 20,000 people delivering energy in a responsible manner.

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SOURCE Shell Oil Company

Contact: Cecilia Fan Edelman +1 (323) 202-1465; Shell Oil Company Shell Media
Line +1 (713) 241-4544