APT Brings Together UK Businesses to Discuss Experimentation Techniques to Enable Better Business Decisions

  APT Brings Together UK Businesses to Discuss Experimentation Techniques to                        Enable Better Business Decisions    PR Newswire    LONDON, October 23, 2012  LONDON, October 23, 2012 /PRNewswire/ --  Applied Predictive Technologies (APT), the world leader in providing Test & Learn solutions, has brought together executives from some of the UK's leading companies (including Boots, Asda, Signet and others) at a summit in London to share best practices for the use of predictive analytics and experimentation techniques in making business decisions.  APT chairman Jim Manzi opened the conference with a keynote address which explored the application of Test & Learn and how it can inform organisational decision-making in an increasingly volatile, uncertain and changing marketplace. Jim is a world authority on using pattern recognition for sales and marketing applications, and his models have been implemented by leading corporations around the world including WalMart, Abercrombie and Fitch, and McDonald's.  Additional breakout sessions encouraged discussion on topics including cutting-edge merchandising; how to put effective testing agendas into place; and creating a culture of experimentation.  APT's Test & Learn, a suite of sophisticated software tools, is designed to help companies and retailers reduce the risks involved in making changes to a business' activity by systematically testing a course of action with a subset of stores or customers. The results of these tests determine how a company should proceed to make changes.  Charles Davis, Vice President, Corporate Strategy at Delhaize Group, said: "Test & Learn has made a tangible difference to the way we do business: being able to test our ideas and programmes before implementing them has helped generate value that we would not have otherwise generated and helped us understand what programmes really worked versus which ones did not."  Of the summit, Jim Manzi said: "It's very exciting for us to be able to gather together a group of people who are committed to using proven experimentation techniques to maximise the returns of their business. We know that Test & Learn has had a powerful impact for leading companies across the world; the stimulating debate we've had at the summit has provided us with real inspiration for the future.  "There is significant potential in the UK and Europe to embrace this method of decision-making in business, and give people greater confidence to make some seemingly counter-intuitive decisions in a difficult economic environment."  About Applied Predictive Technologies  Applied Predictive Technologies (APT) is the world leader in helping organizations harness the potential of Test & Learn, a powerful fact-based approach for choosing, targeting, and tailoring strategic and tactical actions for maximum impact and profitability. More than 50 Global 2000 leaders have licensed APT's solutions, including Starbucks, Kraft, Wells Fargo, Holiday Inn, Staples, Lowe's, Victoria's Secret, Food Lion, and Toronto Dominion. APT has offices in London, San Francisco, Taipei, and Washington, D.C. Learn more about APT at: http://www.predictivetechnologies.com .  Contact: Press Contact: Hannah Wallis and Chris Clarke, Kwittken + Co, +44(0)20-7401-8001, hwallis@kwitco.com / cclarke@kwitco.com  
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