Peter Fasano Heads Up Social@Ogilvy Atlanta
ATLANTA, Oct. 23, 2012
Former Coca-Cola Social Business Strategist Brings Digital Marketing Expertise
to Leading Social Media Role
ATLANTA, Oct. 23, 2012 /PRNewswire-USNewswire/ -- Social@Ogilvy, a recently
launched Ogilvy & Mather practice connecting the agency's social media experts
globally to deliver solutions across all areas of business, has appointed
Peter Fasano as senior vice president and head of Social@Ogilvy Atlanta.
Reporting to Ogilvy Public Relations (Ogilvy PR) Atlanta Managing Director
Mickey Nall, Fasano leads a growing team dedicated to developing and
implementing cutting-edge social business strategies and solutions for
A digital marketing leader with over 15 years of experience working across
agencies and Fortune 500 corporations, Fasano has crafted and executed social
media marketing, product development and team-integrated solutions for some of
the world's most well known consumer, corporate, government and media brands.
Most recently, he managed numerous consulting teams at Dachis Group, serving
as Client Partner and Senior Social Media Strategist for Target, Fidelity
Investments, Allstate Corp. and DeVry University.
"With more and more clients seeking socially integrated solutions, Fasano's
digital marketing and social business background with some of the world's most
valued consumer brands along with his proven leadership experience make him
the perfect choice to lead our expanding Social@Ogilvy Atlanta team and meet
our clients' needs with fresh and innovative strategic campaigns," said Mickey
Nall, MD, Ogilvy PR/Atlanta.
Previously, Fasano served as Social Media Marketing Manager for The Coca-Cola
Company, where he co-created and launched the global social media practice. He
was responsible for co-creating Coca-Cola's consumer engagement and social
media response strategy as well as establishing the brand's global social
presence on key social media channels including Facebook, Twitter and YouTube.
Fasano also managed Coca-Cola's social campaigns for national and global
sporting events including the 2010 Super Bowl XLIV, 2008 Vancouver Winter
Olympics and 2010 FIFA World Cup South Africa.
"Joining Social@Ogilvy provides me the opportunity to apply my social media
experience across all marketing disciplines, providing exciting new
opportunities to leverage social to create integrated solutions that drive
business value. I'm excited to lead a team of social strategists around the
corner to what's next in digital technologies in order to provide
forward-thinking, innovative programs to some of the nation's and world's
largest brands," said Fasano.
Prior to joining Coca-Cola, Fasano held various positions in social strategy
and business development at search engine marketing (SEM) firms iCrossing and
Reprise Media and web design firms ArtHouse and Armchair Media. At Reprise, he
oversaw the search marketing strategy for Microsoft.
Fasano is an active thought leader and social technology advisor, having
presented at AdTech SF, YPulse Youth Mashup, ExactTarget Connections and The
140 Characters Conference. In the startup community, he has consulted several
innovative companies including BlogHer and SlideShare. Professionally, he is a
founding member of the Social Media Club and engages with the Atlanta
Interactive Marketing Association (AIMA) and National Society for Hispanic
Fasano holds a bachelor's degree in Kinesiology from California State
University at Long Beach.
Social@Ogilvy is the largest social media marketing communications network in
the world. Named 2011 Global Digital/Social Consultancy of the Year by The
Holmes Report, the practice leverages social media expertise across all Ogilvy
& Mather disciplines, offering an extensive list of services within the
foundational business solutions – Listening and Analytics; Social Business
Solutions; Social Media Marketing and Communications; Social Shopping; Social
CRM; Social Care; and Conversation Impact. For more information, visit
social.ogilvy.com and connect with us atwww.facebook.com/socialogilvy,
About Ogilvy Public Relations
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary
communications leader operating in more than 80 officesacrosssix continents.
In 2011, Ogilvywon more Cannes PR Lions than any other agency worldwide, was
named Global Digital/Social Consultancy of the Year by the Holmes Report, won
Specialist Agency of the Year in Asia Pacific (Campaign Asia), and won the WPP
global, top award (WPPed Cream, Crème de la Crème) for the fourth time in five
years. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines
(advertising, direct marketing, activation, promotional, digital and
entertainment)through the proprietary Ogilvy Fusion™ approach to delivering
comprehensive, business solutions through content creation, community
building, and communications with measurable results. Ogilvy PR is a unit of
Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world's largest
communications services groups. For more information, visit our Web site
atwww.ogilvypr.comor follow us on Twitter at @ogilvypr.
SOURCE Ogilvy Public Relations
Contact: Rachel Ufer, +1-212-880-5280, Rachel.email@example.com
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