U.S. Bank to Offer V.me by Visa Making It Easier for Customers to Pay for Online Purchases With Their Visa Debit or Credit

  U.S. Bank to Offer V.me by Visa Making It Easier for Customers to Pay for
  Online Purchases With Their Visa Debit or Credit Cards

Business Wire

MINNEAPOLIS & FOSTER CITY, Calif. -- October 23, 2012

U.S. Bank is giving its customers access to Visa’s new digital wallet service,
V.me by Visa, making online purchases simple and secure because customers do
not need to repeatedly enter account number, bill-to and ship-to information.

U.S. Bank customers will be able to enroll their existing Visa and other
payment card accounts, allowing them to pay online by simply entering a user
name and password at checkout, whether transacting on a PC or mobile device.
As V.me acceptance continues to gain momentum at a growing number of eCommerce
merchants, Visa will work closely with U.S. Bank to broadly deliver the
service to its customers.

“V.me presents a new service for our customers that addresses the growing
consumer desire to shop online from any device with ease and simplicity,” said
Clifford Cook, chief marketing officer for U.S. Bank Retail Payment Solutions.

V.me presents an opportunity for issuing banks to strengthen account holder
relationships by offering them a new service that allows consumers to shop
online – from any web-enabled device simply and securely. Through U.S. Bank
branding and backed by Visa, account holders can shop with comfort knowing
they are protected by layers of security within Visa’s industry-leading

“Visa is committed to delivering a new dimension of convenience and security,
one where consumers are no longer required to share personal account and
billing and shipping information at checkout,” said Jennifer Schulz
(@Jen_Schulz), global head of eCommerce, Visa Inc. “Visa and U.S. Bank have a
close relationship dating back many years, making U.S. Bank a critical part of
our go-to-market strategy for V.me, and giving their customers a distinct
eCommerce advantage this holiday season.”

AboutVisa Inc.

Visa is a global payments technology company that connects consumers,
businesses, financial institutions, and governments in more than 200 countries
and territories to fast, secure and reliable digital currency. Underpinning
digital currency is one of the world’s most advanced processing networks —
VisaNet — that is capable of handling more than 20,000 transaction messages a
second, with fraud protection for consumers and guaranteed payment for
merchants. Visa is not a bank, and does not issue cards, extend credit or set
rates and fees for consumers.Visa’s innovations, however, enable its
financial institution customers to offer consumers more choices: Pay now with
debit, ahead of time with prepaid or later with credit products. For more
information, visitwww.corporate.visa.com.

About U.S. Bank

U.S. Bancorp (NYSE: USB), with $352 billion in assets as of Sept. 30, 2012, is
the parent company of U.S. Bank, the 5th largest commercial bank in the United
States. The company operates 3,086 banking offices in 25 states and 5,080 ATMs
and provides a comprehensive line of banking, brokerage, insurance,
investment, mortgage, trust and payment services products to consumers,
businesses and institutions. U.S. Bancorp and its employees are dedicated to
improving the communities they serve, for which the company earned the 2011
Spirit of America Award, the highest honor bestowed on a company by United
Way. Visit U.S. Bancorp on the web at usbank.com.



U.S. Bank Public Relations
Teri Charestm, 612-303-0732
Visa Inc.
Lee Mokri, 415-932-2564
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