Redefining retirement: more than 2,300 Canadians provide their new definition

Redefining retirement: more than 2,300 Canadians provide their new definition 
- TD reveals top themes from Redefine Retirement contest - 
TORONTO, Oct. 23, 2012 /CNW/ - For thousands of Canadians, retirement isn't 
just about withdrawing from one's occupation. It means freedom, financial 
security and the ability to travel. These are the top retirement themes that 
emerged when TD asked Canadians to redefine retirement last month. More than 
2,300 Canadians submitted definitions of what retirement means to them. While 
many shared common elements, each entry was unique and personal. 
"What is clear from the submissions is that everyone's idea of retirement is 
different, because everyone is looking forward to personal and specific 
things. It's important to take the time to define what retirement means for 
you: it helps you get started on planning your finances to ensure your 
retirement dreams become a reality," says Cynthia Caskey, Vice President, 
Portfolio Manager and Sales Manager, TD Waterhouse Private Investment Advice. 
More than half (52%) of Canadians said retirement isn't about stopping or 
slowing down. It's about freedom and flexibility. For example: 


    --  "The absence of 'I have to...'" - Sharon, Trail, British
        Columbia
    --  "Being able to resume my childish ways, (but with more
        freedom), because my allowance is a grownup size" - Bernice,
        Ottawa, Ontario
    --  "Retirement is to be able to think imaginatively and freely, to
        allow myself luxuries of thought and time, dreams and
        realities, the future and friendships." - Cynthia, St. Thomas,
        Ontario
    --  "An RV, the love of my life, a GPS, a full tank of gas ...
        coffee and an open road to travel ... throughout the
        country!!!" - Crystal, Fort McMurray, Alberta

"To ensure your finances are in good shape when you reach your golden years, 
it's important to have a financial plan in place," says Caskey. "With the 
recent volatility in the markets, you can help protect your portfolio by 
having a variety of investments and savings products. To help maximize your 
retirement savings, consider having a balance of conservative and growth 
investments, based on your comfort level and the number of years you have 
until retirement."

Other recurring themes from submitted definitions included financial security 
(27%), the ability to travel (25%), escape from the 'nine-to-five grind' (21%) 
and spending time with friends and family (14%).

Spending time away from work with family and friends can be done on a small 
budget; however one-quarter of Canadians submitted definitions based on hopes 
to travel. "Travel can be expensive and requires planning," advises Caskey. 
"Start by reviewing your current financial situation. With the help of an 
advisor, you can create a formal financial plan to ensure you save enough now 
to pay for all of your expenses in retirement, including travel, when you 
likely won't generate as much income."

"After reviewing the submitted definitions, it became clear that there's no 
'best' definition of retirement; it's highly personal," adds Caskey. "The 
earlier you start thinking about your retirement dream, the sooner you can 
start saving and planning to help ensure it comes true."

Winning Submission
Chosen by a random draw, Kim from Toronto, ON, won $1,000 in the Redefine 
Retirement Contest. Kim defined retirement as: "FREEDOM!!! I would be able 
to relax and do the things that have meaning for me."

About the TD Redefine Retirement Contest
From September 10 to September 26, 2012, TD asked Canadians to submit their 
own definition of retirement in one sentence at www.redefineretirement.ca. In 
total, 2,312 Canadians submitted answers and were entered into a draw. The 
winner was chosen randomly and awarded $1,000, which could be used to help top 
up retirement savings. TD worked with Environics Research to code and process 
the data to determine recurring themes.

About TD Bank Group 
The Toronto-Dominion Bank and its subsidiaries are collectively known as TD 
Bank Group (TD). TD is the sixth largest bank in North America by branches and 
serves approximately 22 million customers in four key businesses operating in 
a number of locations in key financial centres around the globe: Canadian 
Personal and Commercial Banking, including TD Canada Trust and TD Auto Finance 
Canada; Wealth and Insurance, including TD Waterhouse, an investment in TD 
Ameritrade, and TD Insurance; U.S. Personal and Commercial Banking, including 
TD Bank, America's Most Convenient Bank, and TD Auto Finance U.S.; and 
Wholesale Banking, including TD Securities. TD also ranks among the world's 
leading online financial services firms, with approximately 8.5 million online 
customers. TD had CDN$806 billion in assets on July 31, 2012.The 
Toronto-Dominion Bank trades under the symbol "TD" on the Toronto and New York 
Stock Exchanges.

About TD Waterhouse 
TD Waterhouse Private Investment Advice is a division of TD Waterhouse Canada 
Inc., a subsidiary of The Toronto-Dominion Bank. TD Waterhouse Canada Inc. - 
Member of the Canadian Investor Protection Fund.

Ali Duncan Martin TD Bank Group 416-983-4412 Ali.DuncanMartin@td.com

 Sinead Brown / Andrea Hanft Paradigm Public Relations 416-413-5193 / 
416-413-5196 sbrown@paradigmpr.ca /ahanft@paradigmpr.ca

SOURCE: TD Waterhouse

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CO: TD Bank Group
ST: Quebec
NI: FIN ECO 

-0- Oct/23/2012 13:00 GMT


 
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