SCOPE and Fuse Hit VOODOO Music + Arts Experience with Crowd Courage Crusade

  SCOPE and Fuse Hit VOODOO Music + Arts Experience with Crowd Courage Crusade

    – SCOPE Mouthwash Challenges VOODOO Music + Arts Experience Fans to be
                            Socially Courageous –

Business Wire

CINCINNATI -- October 23, 2012

SCOPE, the tingly, fear-destroyer that freshens breath and provides consumers
with “kiss-ready” confidence, and Fuse, the national music television network
of The Madison Square Garden Company, have teamed up as official partners of
the 2012 VOODOO Music + Arts Experience – a 3-day music and arts festival in
New Orleans over October 26^th through the 28^th. This year, to ensure
festival-goers fill up with confidence before they hit the dance floor, SCOPE
and Fuse have developed a unique experience both at the festival and online,
helping to unleash courage in fans across the country.

The party will begin even before the artists hit the stage in New Orleans.
SCOPE's Facebook page and “VOODOO: Crowd Courage” tab will be a hub for
exclusive interviews, line-up information and videos from 2011 and 2012
headliners. Fans will also be able to post comments and participate in daring
polls and a photo caption contest on Twitter using #crowdcourage.

“The VOODOO Music + Arts Experience is one of the country’s most talked about
music festivals of the year, and SCOPE is thrilled to be part of this cultural
event,” said Rishi Dhingra, Marketing Director, Procter & Gamble. “SCOPE has
created an exciting on-site experience so festival-goers can grab free swag
and participate in challenges, photo dares and flash mobs with SCOPE as their
partner each step of the way.”

Aimed to inspire confidence in all, festival-goers will be tasked with
different dares such as, taking a photo with their doppelganger or capturing
the most courageous (or outrageous) outfit, to forming a group hug or joining
in on the world’s largest conga line. SCOPE will reward those that step
outside their comfort zones with great prizes, including VIP ticket upgrades
and fun SCOPE swag.

Fuse News Anchor, Jack Osbourne, will also be on site at the Fuse and SCOPE
area to support music fans to unleash their daring spirit. Fans will be
encouraged to share their courageous experiences using the hashtag,

To find out more information about SCOPE and at the VOODOO Music + Arts
Experience, visit the SCOPE Facebook page: and the “VOODOO: Crowd Courage” tab.

About SCOPE Mouthwash:

  *SCOPE Outlast Mouthwash technology kills millions of bad breath germs and
    creates a cool, refreshing sensation for a fresh feeling that lasts up to
    five times longer than brushing alone. SCOPE Outlast Mouthwash is
    available in Long Lasting Mint and Long Lasting Peppermint in a 1250 ML
    bottle for $5.99 (suggested retail price).
  *SCOPE Dual-Blast Mouthwash kills up to 98 percent of bad breath germs* and
    helps obliterate strong food odors like garlic and onion. Dual-Blast
    technology eliminates the odor-emitting volatile sulfur compounds (VSCs)
    from strong foods such as garlic and onions, helping to neutralize strong
    food odors in the mouth. Available in Fresh Mint Blast and Icy Mint Blast
    in a 750ML Bottle for $4.99 and a 1250 ML Bottle for $5.99 (suggested
    retail price).
  *SCOPE Classic Mouthwash leaves breath feeling clean and the consumer to
    feel confident enough to get close, killing 99% of bad breath germs.
    Available in Original Mint in 750ML Bottle for $4.99 and a 1250 ML Bottle
    for $5.99 (suggested retail price).

For more information visit or friend us at

About Procter & Gamble:

P&G serves approximately 4.4 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®,
Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®,
Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The

P&G community includes operations in about 80 countries worldwide. Please
visit for the latest news and in-depth information about P&G
and its brands.

About Fuse:

Fuse, the national television network dedicated exclusively to music, brings
viewers closer to their favorite artists and bands by featuring original
series and specials, exclusive interviews, live concerts and video blocks –
all rooted in the music experience. Celebrating the hit makers of today,
familiar favorites and edgy newcomers, Fuse accommodates the wide ranging
tastes and attitudes of its 18-34 year-old audience with compelling music
programming on-air, on-line, on-demand, in HD and via mobile technologies.
Fuse is a part of MSG Media, which includes television networks MSG, MSG Plus,
MSG HD and MSG Plus HD, as well as MSG Interactive, which oversees all company
digital initiatives. MSG Media is a division of The Madison Square Garden
Company (NASDAQ:MSG), along with MSG Sports and MSG Entertainment. MSG Sports
includes the New York Knicks (NBA); the New York Rangers (NHL); the New York
Liberty (WNBA); the Connecticut Whale (American Hockey League); and MSG
Entertainment includes concerts and events at Radio City Music Hall, Madison
Square Garden, the Theater at Madison Square Garden, the Wang Theatre in
Boston, the Beacon Theatre, the legendary Chicago Theatre as well as the Forum
in Inglewood, California and manages wholly-owned live entertainment
properties including the Radio City Christmas Spectacular, starring the
Rockettes. Additional information about Fuse can be found at

About Jack Osbourne

Launching his career on MTV’s The Osbournes, Jack Osbourne is set to join Fuse
as the West Coast Anchor of Fuse News. He recently hosted Haunted Highway on
the SyFy channel and his production company, Schweet Entertainment is
currently producing a 16-episode TV docu-series for National Geographic called
Alpha Dogs. In the U.K., Jack appeared on the hit reality TV show Adrenaline
Junkie, traveling the world to conquer the most challenging sports. Last year,
Jack took on producer and director roles, producing a documentary about his
father, God Bless Ozzy Osbourne and directing a music video for Ozzy’s song,
“Life Won’t Wait.” Jack also released his autobiography in 2007 titled 21
Years Gone.

About The VOODOO Music + Arts Experience:

Celebrated as one of America’s most eclectic festivals and the final musical
event of the annual U.S. music festival season, the VOODOO MUSIC + ARTS
EXPERIENCE will mark its 14^th  consecutive year this Halloween. Every year,
an assortment of musical artists from a variety of musical genres reflecting
the cultural gumbo that defines this historic and beloved American city gather
together to Worship The Music. Concert-goers gather annually throughout
VOODOO’s unique performance areas: Le Ritual where the main stage worships the
music of the world’s most renowned artists; Le Plur, VOODOO’s dedicated dance
space which celebrates an amazing list of electronic talent from around the
world; Le Flambeau’s two performance spots (Preservation Hall Tent and the
WWOZ/Bud Light Stage) which honor the roots and history of New Orleans music
and its inspiration on others; and Le Carnival with the Bingo! Stage where
local bands, emerging artists and music legends perform in an area which
includes a massive Ferris Wheel (from which concert-goers see the New Orleans
skyline and a bird’s eye view of the festival grounds with clear sightlines to
the main stage) and other amusement attractions. Each of VOODOO’s individual
performance areas is enhanced by the use of interactive art set amid City
Park’s lush lagoons, bayous and one of the largest collections of mature oak
trees in the world. More information can be found at:

*In laboratory tests


MSL Group
Jessica Spano, 646-500-7654
Kristin Shrader, 212-465-6394
Voodoo Music + Arts Experience
Marcee Rondan, 818-380-0400, ext. 248
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