Medical Marijuana Inc. Dixie Elixirs and Edibles Brand Lands October 22 Front Page Cover Story of Newsweek

Medical Marijuana Inc. Dixie Elixirs and Edibles Brand Lands October 22 Front
                         Page Cover Story of Newsweek

Also Recaps 60 Minutes "Rocky Mountain High" Segment that Aired October 21

PR Newswire

SAN DIEGO, Oct. 22, 2012

SAN DIEGO, Oct. 22, 2012 /PRNewswire/ --Medical Marijuana Inc. (OTC: MJNA),a
leading hemp industry innovator, is pleased to announce that its portfolio
company, Red Dice Holdings, received national media attention for its Dixie
Elixirs & Edibles brand on the 60 Minutes "Rocky Mountain High" segment  this
past Sunday, October 21. Today, Dixie Elixirs and Edibles landed on the
front-page of Newsweek in a story entitled, "The New Pot Barons." 60 Minutes,
the most successful television broadcast in U.S. history, draws an average of
over 13 million viewers a week. Newsweek circulates internationally to over 10
million readers through its print and online subscriptions.

Medical Marijuana, Inc. portfolio company, Red Dice Holdings, is the parent
company of the Dixie Elixirs & Edibles brand and is tremendously excited by
this international media attention, which comes less than 20 days before the
U.S. Presidential Elections as well as voting on state ballot initiatives on
several key medical marijuana legalization measures. To read more about these
measures please visit:

Steve Croft's 60 Minutes segment presented an inside look at a day in the life
of the top professional medical marijuana businesses in Colorado, including
the leading business: Dixie Elixirs and Edibles. Mr. Croft walked through
Dixie's state of the art, 27,000 square foot laboratory in Denver and marveled
at its medicated elixirs and pharmaceutical grade capsules. As stated in the
segment, Dixie is one of the medical marijuana businesses that has helped
bring in excess of over 20 million dollars in tax revenue for the state of
Colorado. It is helping to boost employment in a depressed U.S. economy and
perhaps most importantly, the company is creating health and wellness products
that thousands of people have come to rely on. Mr. Croft discussed how Dixie
and other medical marijuana businesses continue to thrive in spite of the
federal government's hesitancy to remove medical marijuana from its illegal
status in the Federal Controlled Substances Act that still lists it as a
Schedule 1 Drug. It's important to note, however, that this is a situation
that could change, as last week marked the most monumental hearing in U.S.
history to reverse the 20-year ruling.

During the segment and on the 60 Minutes website follow-up called "Overtime" a
number of key points were made including the following:

-Dixie Elixirs and Edibles is the leading manufacturer of edibles supplying
most of the 500 plus dispensaries in Colorado.
-There is a growing acceptance and tolerance for medical marijuana, 17 states
have now legalized its medical use.
-The growth part of the industry is in infused products.
-Medical marijuana in Colorado has provided thousands of jobs and occupies
once vacant retail spaces (over 1 million square feet of leased space to
-Colorado has the most developed medical marijuana industry in the country.

Here is one of Mr. Kroft's excerpts:

"There is a fascinating green rush going on in Colorado and the most colorful
of them- a guy named Tripp Keber…Keber predicts a $9 billion a year business
nationwide by the end of 2016…He's hoping to franchise Dixie in four other
states by the end of the year…He offers patients Dixie X, medicinal benefits
(in CBD Cannabidiol) without the euphoric effects…So if I have a tennis elbow,
I just put the salve on my elbow to relieve my pain…Yes, that's right."

Today, the cover story of Newsweek, "The New Pot Barons," presents an equally
detailed look at the business people involved in medical marijuana growth,
many of whom are Ivy-League educated. The article refers to the medical
marijuana movement as the "Facebook" of our time and offers insight into the
powerful players at the top of the industry who lobby for its legalization.

One of these powerful players is Dixie's Tripp Keber. He's described in the
article as a wealthy, business savvy leader with an eye for smart and
profitable investments. He is quoted as seeing a "bright horizon" in the
field, and is a founding member and current Board Director of the National
Cannabis Industry Association.

To view the 60 Minutes "Rocky Mountain High Segment" visit:;videoMetaInfo.

To view the 60 Minutes "Overtime" segment visit:;listingLeadStories

To view the Newsweek October 22 Cover Story, "The New Pot Barons" visit:

To view the Newsweek Cover Story Photo Gallery visit:

About Medical Marijuana, Inc.

Our mission is to be the premier cannabis and hemp industry innovators,
leveraging our team of professionals to source, evaluate and purchase
value-added companies and products, while allowing them to keep their
integrity and entrepreneurial spirit. We strive to create awareness within our
industry, develop environmentally friendly, economically sustainable
businesses, while increasing shareholder value.

Medical Marijuana Inc. does not grow, sell or distribute any substances that
violate United States Law or the controlled substance act.

For more information, please visit the company's website at:


This press release may contain certain forward-looking statements and
information, as defined within the meaning of Section 27A of the Securities
Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and is
subject to the Safe Harbor created by those sections. This material contains
statements about expected future events and/or financial results that are
forward-looking in nature and subject to risks and uncertainties. Such
forward-looking statements by definition involve risks, uncertainties and
other factors, which may cause the actual results, performance or achievements
of Medical Marijuana, Inc. to be materially different from the statements made

These statements have not been evaluated by the Food and Drug Administration
(FDA). These products and statements are not intended to diagnose, treat,
cure, or prevent any disease.

Corporate Contact:

Medical Marijuana, Inc.
Toll Free: 888-OTC-MJNA (888-682-6562)
Investor Relations Contact:
Stuart T. Smith
SmallCapVoice.Com, Inc.
P. 512-267-2430
F. 512-267-2530
AIM: SmallCapVoice7

SOURCE Medical Marijuana Inc.

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