Photo Opportunity - Rauschenberg BMW 635 CSi Art Car to be unveiled at Art
First-ever Canadian viewing of the late Robert Rauschenberg's iconic 1986 Art
RICHMOND HILL, ON, Oct. 22, 2012 /CNW/ - BMW Group Canada, the leading premium
passenger car and light truck brand in Canada, will unveil Robert
Rauschenberg's 1986 BMW 635 CSi on Thursday October 25, 2012 at 7:30 p.m. at
Art Toronto 2012 at the Metro Toronto Convention Centre.
Since 1975, artists from around the world have transformed BMW automobiles
into artwork representing a moment in time through the global Art Car program.
Rauschenberg's project is a model of artistry in the BMW Art Car Collection
that spans 37 years and consists of 17 outstanding rolling sculptures on
A pioneer in the American pop art movement, Rauschenberg described the Art Car
as a fulfillment of a dream of his, and considered it a mobile museum.
Rauschenberg was the first to incorporate other artists' work by projecting
their artwork onto the car.
As a third-year presenting sponsor of Art Toronto, BMW Canada is proud to
bring Rauschenberg's Art Car to Toronto as a part of its commitment to arts
and culture in Canada, and around the world.
PHOTO & INTERVIEW OPPORTUNITY:
WHAT: Canadian debut of Robert Rauschenberg's 1986 Art Car -
the BMW 635 CSi
WHERE: Metro Toronto Convention Centre, 255 Front Street West,
North Building, BMW Exhibit.
WHEN: Thursday, October 25, 2012; 7:30 p.m., Friday, October
26, 2012 from 10am-12pm via media tour or by appointment
BMW Group in Canada
BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned
subsidiary of BMW AG and is responsible for the distribution of BMW luxury
performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI.
BMW Group Financial Services Canada is a division of BMW Group Canada and
offers retail financing and leasing programs and protection products on new
and pre-owned BMW and MINI automobiles, as well as retail financing for new
and pre-owned BMW Motorcycles. A total network of 43 BMW automobile retail
centers, 20 BMW motorcycle retailers, and 28 MINI retailers represents the BMW
Group across the country.
For interviews, additional photos or further information, please contact:
Kyle Denton, Corporate Communications BMW Group Canada Office: 905-428-5036
Mobile: 905-252-0901 E-mail:firstname.lastname@example.org
Image with caption: "BMW Canada presented Robert Rauschenberg's BMW Art Car, a
1986 BMW 635 CSi, at Art Toronto on Thursday, October 25th at the Metro
Toronto Convention Centre. Rauschenberg leveraged other artists' work to help
convey his message onto the canvas; incorporating work from Bronzino, on the
left side of the car, and Jean Auguste Dominique Ingres on the right. (CNW
Group/BMW Canada Inc.)". Image available at:
SOURCE: BMW Canada Inc.
To view this news release in HTML formatting, please use the following URL:
CO: BMW Canada Inc.
NI: AUT MED
-0- Oct/22/2012 22:56 GMT
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