The Madison Square Garden Company Announces New Signature Partnership With Kia Motors America

The Madison Square Garden Company Announces New Signature Partnership With Kia
Motors America

New Marketing Partnership Provides Fast-Growing Automaker With Year-Round
Presence Across MSG's Sports, Entertainment and Media Properties in New York

NEW YORK, Oct. 22, 2012 (GLOBE NEWSWIRE) -- The Madison Square Garden Company
(MSG) (Nasdaq:MSG) and Kia Motors America announced today a long-term
extension and expansion of their marketing partnership, making Kia a Signature
Partner of MSG. Kia is one of the fastest-growing car companies in the U.S.
over the last five years and the new partnership provides the automaker with
exposure across The Madison Square Garden Company's unrivaled set of sports,
entertainment and media properties in New York, including the transformed

Kia will be the Official Vehicle of Madison Square Garden, the Theater at
Madison Square Garden, the New York Knicks, the New York Rangers and the New
York Liberty, and college basketball and tennis, as well as the Concert Series
at The Garden. The partnership also includes an expanded presence for Kia on
MSG's award-winning regional sports networks, MSG and MSG+, and integration on
The Garden, Knicks, Rangers and Liberty websites. Starting this fall, a
rotating lineup of Kia vehicles will be displayed year-round with a
custom-built display space in the lobby entrance to the Arena.

"Kia is one of the fastest growing automotive brands in the U.S. and with our
marketing strategy focusing on several key pillars – including sports, music
and pop culture – forming a Signature Partnership with the legendary Madison
Square Garden Company will further our efforts to connect and engage with
passionate fans of sports and live music," said Michael Sprague, executive
vice president, marketing & communications, Kia Motors America. "Much like The
Garden, Kia has gone through an extensive transformation and this long-term
partnership will deliver innovative displays, programming, advertisements and
fan activities that go hand-in-hand with Kia's complete line of vehicles that
are using world-class design and cutting-edge technologies to advance value to
new levels of sophistication."

"We have had a longstanding relationship with Kia Motors and are excited to
take our partnership to the next level, making them a Signature Partner with
an integrated presence across our sports, media and entertainment properties
in New York," said Hank Ratner, president and CEO, The Madison Square Garden
Company. "We are currently undergoing a top-to-bottom Transformation that will
make The World's Most Famous Arena the world's most spectacular arena, and we
are proud that Kia will be a part of it. As our Signature Partner, Kia will
have a unique and innovative promotional platform, as well as a dedicated
partner to help them reach new customers and continue as one of the fastest
growing automotive brands in the U.S." 

Kia's Official Vehicle designation will include significant branding exposure
at the Arena for all associated sports events and the Concert Series.
Integration will incorporate a variety of elements, including digital and
static signage throughout the Arena; features on GardenVision, the center-hung
scoreboard; and on-court and on-ice branding and promotional contests. The
Garden has a strong lineup of diverse and top-name artists scheduled to
perform this fall as part of the Concert Series, including Madonna, Justin
Bieber, One Direction, The Who and Neil Young and Crazy Horse. In addition,
Kia will have a heightened presence at all Friday night Knicks and Rangers
games as the presenting partner.

Another key element to the partnership is special access and experiences for
Kia customers with MSG's sports brands and events. Kia will collaborate with
the Knicks and Rangers on a number of exclusive promotions and events for Kia
customers, allowing them the opportunity to win tickets and special
experiences at games. As the Official Vehicle of the Concert Series at The
Garden, Kia will also work with MSG on promotions for select concerts.

The Madison Square Garden Company (Nasdaq:MSG) is a fully-integrated sports,
media and entertainment business. The Company is comprised of three business
segments: MSG Sports, MSG Media and MSG Entertainment, which are strategically
aligned to work together to drive the Company's overall business, which is
built on a foundation of iconic venues and compelling content that the company
creates, produces, presents and/or distributes through its programming
networks and other media assets. MSG Sports owns and operates the following
sports franchises: the New York Knicks (NBA), the New York Rangers (NHL), the
New York Liberty (WNBA), and the Connecticut Whale (AHL). MSG Sports also
features the presentation of a wide variety of live sporting events including
professional boxing, college basketball, track and field and tennis. MSG Media
is a leader in production and content development for multiple distribution
platforms, including content originating from the Company's venues. MSG
Media's television networks consist of regional sports networks, MSG Network
and MSG+, collectively referred to as MSG Networks; and Fuse, a national
television network dedicated to music. MSG Networks also include
high-definition channels, MSG HD and MSG+ HD, and Fuse includes its
high-definition channel, Fuse HD. MSG Entertainment is one of the country's
leaders in live entertainment. MSG Entertainment creates, produces and/or
presents a variety of live productions, including the Radio City Christmas
Spectacular featuring the Radio City Rockettes. MSG Entertainment also
presents or hosts other live entertainment events such as concerts, family
shows and special events in the Company's diverse collection of venues. These
venues consist of Madison Square Garden, Radio City Music Hall, The Theater at
Madison Square Garden, the Beacon Theatre, the Chicago Theatre, the Forum in
Inglewood, CA, and the Wang Theatre in Boston, MA. More information is
available at

The Madison Square Garden Company logo is available at

Kia Motors America is the marketing and distribution arm of Kia Motors
Corporation based in Seoul, South Korea. KMA offers a complete line of
vehicles through more than 755 dealers throughout the United States and serves
as the "Official Automotive Partner" of the NBA and LPGA. In 2011, KMA
recorded its best-ever annual sales total and became one of the fastest
growing car companies in the U.S. Kia is poised to continue its momentum and
will continue to build the brand through design innovation, quality, value,
advanced safety features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available
at its website – For media information, including photography,

         Stacey Escudero/212-465-5902
         Kia Contact:
         Scott McKee/949-468-4813

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