Tekserve Celebrates 25th Anniversary of Serving New York’s Apple Community

  Tekserve Celebrates 25th Anniversary of Serving New York’s Apple Community

    Marking Growth from a Chelsea Apartment into the City’s Premier Apple

Business Wire

NEW YORK -- October 22, 2012

Tekserve, New York’s largest independent Apple retailer and consultancy, today
celebrates the company’s 25^th anniversary. To commemorate this achievement,
Tekserve has created an exhibit of a quarter century of company and Apple
milestones, which is currently on display at the flagship Tekserve store.
Additional anniversary activities at the store include guided tours, displays
of historic Apple products, a timeline of the company’s growth, including its
best “pop culture” moments, and a view of technicians behind the scenes, all
focusing on the company’s progression as its technological and service
offerings have grown and changed to suit the public’s evolving needs.

Since its start in a Chelsea living room by David Lerner and Dick Demenus in
1987, the pioneering Apple reseller has grown to deliver full IT support and
consultancy services to meet Apple user demands. In the past 25 years,
Tekserve has become a mainstay on Manhattan’s 23^rd Street, transitioning from
its original apartment home in 1993 and continuously expanding in both size
and scope to its renowned flagship site at 119 West 23^rd Street. As New York
City’s first Apple-centric services and retail store, Tekserve remains New
York’s longest-serving expert resource, and a local cultural icon.

Building on their Apple experience, Tekserve quickly recognized opportunities
for expansion beyond repairs. In 1998, the company began full-fledged sales of
Macs and accessories and also launched the first Mac FAQ, a collection of
answers and troubleshooting tips from the Tekserve team to answer the most
common user-fixable problems that were brought into the store. Since this
first edition in 1998, Mac FAQ has grown into a bound pocket book, currently
in its eleventh edition.

“Tekserve started with a need to fix our first Macintosh 128K in 1984, after
we were faced with staggering repair costs from our local repair center,” said
Dick Demenus, founder, Tekserve. “We quickly realized that we could fix the
machine ourselves at a lower price. News soon got out, and we had a business
growing from word of mouth. To this day, most of our customers come from

The company has grown by leaps and bounds since the original Chelsea
apartment, currently completing more than 30,000 repairs and selling more than
400,000 individual products each year, including Macs, iPads, iPhones, iPods
and a wide assortment of related accessories. With more than half a million
people visiting Tekserve each year, the store has also become a pop culture
figure, including appearances on “Sex and the City” and “Law & Order” and a
mention in Eric Darton’s book “Divided We Stand: A Biography of New York’s
World Trade Center.”

“Reaching our 25^th anniversary is a credit to the creativity and dedication
of our customers, as they are constantly pushing the boundaries of how we
view, service and support technology,” said David Lerner, founder, Tekserve.
“What began as a mission to bring specialized support to our local community
has matured into a quarter century legacy of evolving with the industry and
our customer’s needs. While we will never abandon our core offerings, we will
continue to distinguish ourselves by the elevated caliber of expertise and
services synonymous with the Tekserve name.”

To meet the distinctive needs of enterprises, Tekserve launched a consolidated
Business Solutions practice in 2011, delivering strategic solutions for
growing enterprises. Tekserve Business Solutions serves organizations from the
small business to the Fortune 1000, helping to define business challenges,
identify the proper technology solutions and implement a proven, structured
solution to integrating Apple products across IT environments. The company is
also a resource for audio and video professionals, providing Pro A/V rich
media production and storage services.

Guided tours of the “25 Years of Tekserve on 23^rd Street” exhibit are taking
place at Tekserve through early November. Please contact Ashleigh Egan
Churchward at 212-255-0080, ext. 12 for more information.

About Tekserve

Tekserve Business Solutions helps CIOs and technology decision-makers best
integrate solutions into the complex heterogeneous IT environment in the
enterprise and includes Tekserve’s renowned Pro solutions, rich media
production, storage and advisory services. The solutions practice is
complemented by theTekserve retail store, built specifically for consumers
who want the best possible experience buying and using Apple products.


Articulate Communications Inc.
Ashleigh Egan Churchward, 212-255-0080, ext. 12
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