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BURGER KING® Restaurants Bring Families Together with Wii U Promotion



  BURGER KING® Restaurants Bring Families Together with Wii U Promotion

Partnership with Nintendo Offers Kids and Parents Opportunities to Win a Wii U
                                    System

Business Wire

MIAMI -- October 22, 2012

BURGER KING^® restaurants are giving guests the chance to own a Wii U™ system,
the exciting new gaming and entertainment system from Nintendo that launches
on Nov. 18. Beginning today, BURGER KING^® guests can visit participating
restaurants or BK.com/WiiU to learn more about how to enter for a chance to
win. As part of the BURGER KING^® Wii U Instant Win Game*,  BK^® guests can go
online to play a game, which will utilize information found on their guest
receipt. No purchase is necessary, see BK.com/WiiU  for details.

BURGER KING and Nintendo Partner Up (Photo: Business Wire)

BURGER KING and Nintendo Partner Up (Photo: Business Wire)

There’s also a contest just for young guests who enjoy a challenge. Kids ages
12 and younger can log onto BKCrown.com and play fun games for the opportunity
to win one of 10 Wii U systems and other fun Nintendo-themed prizes. At
approximately 7,400 participating BURGER KING^® restaurant locations in the
U.S., guests will receive a Nintendo-themed toy with the purchase of a Kids
Meal during the promotional period. Toys will include Nintendo favorites such
as Mario™ and Luigi™ figurines, as well as toys inspired by the Wii U console
and the Wii U GamePad controller. Additionally, children will be able to get
limited-edition Mario and Luigi Wii U-themed BK^® Crowns and Kids Meal boxes
at participating restaurants, as well as a fun-filled New Super Mario Bros.™ U
Activity Booklet. All toys and promotional items are available while supplies
last.

“Like BURGER KING^®, the Wii U console provides families with the occasion to
get together to enjoy each other and interact in a fun and memorable way,”
said Flavia Faugeres, executive vice president and global chief marketing
officer, Burger King Worldwide. (NYSE: BKW). “We’ve enjoyed a great
relationship with Nintendo and are excited to offer our guests a chance to be
one of the first to own this highly-anticipated gaming system.”

“Wii U and the integrated Game Pad controller create new and unique ways to
play games, enjoy video entertainment and connect with family and friends,”
said Scott Moffitt, Nintendo of America’s executive vice president of Sales &
Marketing. “By partnering with the BURGER KING^® brand, we aim to bring the
fun of the Wii U experience to the thousands of families who visit their
restaurants.”

*The BURGER KING^® Nintendo Wii U Instant Win Game is only open to legal
residents of the 50 United States and D.C., who are 13 years of age or older.
No purchase is necessary to play the Game. To find out more on how you can
play today or for a copy of the official rules, please visit BK.com/WiiU. For
more information about Wii U, visit www.nintendo.com/wiiu.

ABOUT BURGER KING WORLDWIDE

Founded in 1954, BURGER KING^® (NYSE: BKW) is the second largest fast food
hamburger chain in the world. The original HOME OF THE WHOPPER^®, the BURGER
KING^® system operates in over 12,600 locations serving over 11 million guests
daily in 86 countries and territories worldwide. Approximately 94 percent of
BURGER KING^® restaurants are owned and operated by independent franchisees,
many of them family-owned operations that have been in business for decades.
To learn more about Burger King Worldwide, please visit the company's website
at www.bk.com or follow us on Facebook and Twitter.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50448186&lang=en

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50448186&lang=en

Contact:

Coyne PR
Kristen Hauser, 305-378-7457
khauser@coynepr.com
or
BKW Communications, 305-378-7277
mediainquiries@whopper.com
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