The Webkinz Brand Expands with a Social Game on the iPad for Family-Friendly Fun On-The-Go

The Webkinz Brand Expands with a Social Game on the iPad for Family-Friendly 
Fun On-The-Go
Families Tap Into Technology To Stay Together for Ultimate Co-Play Experience 
TORONTO, Oct. 22, 2012 /CNW/ - Whether playing an online game, or 
video-chatting across distances, technology has become a catalyst for family 
time, changing the ways in which we interact. In fact, a recent Webkinz 
consumer survey revealed that almost half of all parents felt that technology 
is a great way to connect as a family.* To make it easier for families to 
connect via social play Ganz, creator of Webkinz World™, today introduced 
Webkinz Friends™, a free-to-play application for the iPad. 
Webkinz Friends fosters an integrated family experience by allowing parents 
and children to play along-side each other to build their dream Kinzville, the 
interactive town where all Webkinz pets reside, and to grow a happy Webkinz 
family. The free-to-play version of the social game, which was introduced to 
the teen and adult community via Facebook earlier this year, will now offer 
younger fans the opportunity to join in on Webkinz Friends fun. Parents, 
siblings and teens can play together across platforms with the unique ability 
to register their toys in the game and see them come to life and to send 
prizes from the tablet to Webkinz World. 
"With more people living wired lives and technology continuing to play a 
larger role in everyday activities, it was a natural step for us to introduce 
Webkinz Friends to the Apple iPad community," said Howard Ganz, president of 
Ganz and creator of Webkinz. "So whether at home or on the go, the Webkinz 
Friends iPad app makes it easy for our younger fans and families to play 
together by utilizing the interactive touchscreen functionality that we've all 
grown to love." 
This social game is all about building the best Kinzville possible. Adopt 
Webkinz pets and design their homes with items from the KinzMart. Harvest 
quirky plants like a Pickleberry Plant or a Sushi Bush and supply your 
businesses while earning berries to send to any active account on Follow the stories of Ms. Birdy, Arte Fact and the cast of 
Webkinz characters and raise a happy family in the Kinzville of your Dreams! 
The fun does not stop with Webkinz Friends. Now with a similar look to Webkinz 
Friends, the map of Kinzville has been brought to life in Webkinz World with 
the inclusion of customizable roads, trees, buildings and decorations. Be sure 
to look out for your Webkinz pets, because they will be strolling around the 
new Kinzville. 
Webkinz Friends is free to play and does not require the purchase of a Webkinz 
Pet. To enhance the gaming experience, a Webkinz pet can be registered in both 
Webkinz Friends and Webkinz World for virtual prizes. Your pet can even join 
you in Kinzville to enrich the experience. Prizes can easily be sent from the 
Webkinz Friends game to Webkinz World accounts without disclosing personal 
identity or information. 
Webkinz Friends for iPad also includes: 

    --  Touchscreen functionality that allows users to easily interact
        with pets and Kinzville activities
    --  Registration of new Webkinz pets within the game, and ability
        to receive a fun pet- specific prize and choose between
        KinzCash and an additional room for their home-- and see their
        virtual pet walk around Kinzville
    --  Prizes from Webkinz Friends can be sent from the tablet to the
        original kids' online site, Webkinz World!

To learn more about Webkinz Friends, please visit Webkinz Friends for iPad is available for 
download at and for our teen and adult fans on Facebook 

* 2012 survey conducted by Opinion Research Corporation (ORC) on behalf of 

About Webkinz World
The original kids' online world, Webkinz World introduced the concept of 
web-enabled toys. Webkinz pets come alive online in magical virtual world 
called Webkinz World. Webkinz pets combine the timeless fun of plush with the 
interactivity of the Internet. Members adopt pets, play games, go on quests, 
create rooms and keep their virtual pets happy and healthy. The company's 
success allowed the Ganz family to create Webkinz Foundation in late 2007, to 
develop programs and donate funds to programs that benefit children. Over 
$1,500,000.00 has been donated since 2007. Visit Webkinz on Twitter at and Facebook

Mari Abe 212-931-6137

Image with caption: "Build The Kinzville of your dreams (CNW Group/GANZ)". 
Image available at:


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ST: Ontario

-0- Oct/22/2012 14:40 GMT

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