The Webkinz Brand Expands with a Social Game on the iPad for Family-Friendly
Families Tap Into Technology To Stay Together for Ultimate Co-Play Experience
TORONTO, Oct. 22, 2012 /CNW/ - Whether playing an online game, or
video-chatting across distances, technology has become a catalyst for family
time, changing the ways in which we interact. In fact, a recent Webkinz
consumer survey revealed that almost half of all parents felt that technology
is a great way to connect as a family.* To make it easier for families to
connect via social play Ganz, creator of Webkinz World™, today introduced
Webkinz Friends™, a free-to-play application for the iPad.
Webkinz Friends fosters an integrated family experience by allowing parents
and children to play along-side each other to build their dream Kinzville, the
interactive town where all Webkinz pets reside, and to grow a happy Webkinz
family. The free-to-play version of the social game, which was introduced to
the teen and adult community via Facebook earlier this year, will now offer
younger fans the opportunity to join in on Webkinz Friends fun. Parents,
siblings and teens can play together across platforms with the unique ability
to register their toys in the game and see them come to life and to send
prizes from the tablet to Webkinz World.
"With more people living wired lives and technology continuing to play a
larger role in everyday activities, it was a natural step for us to introduce
Webkinz Friends to the Apple iPad community," said Howard Ganz, president of
Ganz and creator of Webkinz. "So whether at home or on the go, the Webkinz
Friends iPad app makes it easy for our younger fans and families to play
together by utilizing the interactive touchscreen functionality that we've all
grown to love."
This social game is all about building the best Kinzville possible. Adopt
Webkinz pets and design their homes with items from the KinzMart. Harvest
quirky plants like a Pickleberry Plant or a Sushi Bush and supply your
businesses while earning berries to send to any active account on
Webkinz.com. Follow the stories of Ms. Birdy, Arte Fact and the cast of
Webkinz characters and raise a happy family in the Kinzville of your Dreams!
The fun does not stop with Webkinz Friends. Now with a similar look to Webkinz
Friends, the map of Kinzville has been brought to life in Webkinz World with
the inclusion of customizable roads, trees, buildings and decorations. Be sure
to look out for your Webkinz pets, because they will be strolling around the
Webkinz Friends is free to play and does not require the purchase of a Webkinz
Pet. To enhance the gaming experience, a Webkinz pet can be registered in both
Webkinz Friends and Webkinz World for virtual prizes. Your pet can even join
you in Kinzville to enrich the experience. Prizes can easily be sent from the
Webkinz Friends game to Webkinz World accounts without disclosing personal
identity or information.
Webkinz Friends for iPad also includes:
-- Touchscreen functionality that allows users to easily interact
with pets and Kinzville activities
-- Registration of new Webkinz pets within the game, and ability
to receive a fun pet- specific prize and choose between
KinzCash and an additional room for their home-- and see their
virtual pet walk around Kinzville
-- Prizes from Webkinz Friends can be sent from the tablet to the
original kids' online site, Webkinz World!
To learn more about Webkinz Friends, please visit
http://www.webkinzfriends.com. Webkinz Friends for iPad is available for
download at http://bit.ly/T0c5ST and for our teen and adult fans on Facebook
* 2012 survey conducted by Opinion Research Corporation (ORC) on behalf of
About Webkinz World
The original kids' online world, Webkinz World introduced the concept of
web-enabled toys. Webkinz pets come alive online in magical virtual world
called Webkinz World. Webkinz pets combine the timeless fun of plush with the
interactivity of the Internet. Members adopt pets, play games, go on quests,
create rooms and keep their virtual pets happy and healthy. The company's
success allowed the Ganz family to create Webkinz Foundation in late 2007, to
develop programs and donate funds to programs that benefit children. Over
$1,500,000.00 has been donated since 2007. Visit Webkinz on Twitter at
https://twitter.com/webkinz and Facebook http://www.facebook.com/Webkinz.
Mari Abe 212-931-6137 firstname.lastname@example.org
Image with caption: "Build The Kinzville of your dreams (CNW Group/GANZ)".
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NI: ENT INTERNET INTERNET ECOSURV *
-0- Oct/22/2012 14:40 GMT
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