Takashimaya Chooses Teradata to Accelerate Marketing and Merchandising

    Takashimaya Chooses Teradata to Accelerate Marketing and Merchandising

Integrates, centralizes data on new platform with powerful new retail

PR Newswire

TOKYO, Oct. 22, 2012

TOKYO, Oct. 22, 2012 /PRNewswire/ --Teradata (NYSE: TDC), the analytic data
solutions company, has announced that Takashimaya Company Limited has
completed deployment of a Teradata data warehousing environment to serve as
the primary data analytics system for centrally housing and managing its
product and customer information. Takashimaya is one of the world's largest
chains of department stores, and is the nucleus of the Takashimaya Group

(Logo: http://photos.prnewswire.com/prnh/20120412/CL86658LOGO )

The retail chain's management team made a decision in late 2011 to upgrade the
company-wide information infrastructure and point-of-sale (POS) systems.
Takashimaya consolidated five databases into one, integrated data and
restructured its system to centrally manage enormous volumes of information on
millions of customers and products.

The new, integrated system required powerful analytics functionality and
extreme processing speed for the company's complex, multi-channel retail
business. To meet these requirements, Takashimaya selected and deployed
Teradata's Retail Template solution (RT). This is a collection of powerful
analytics modules designed by Teradata Japan specifically for the region's
retail distribution business. As a result of deploying RT, the retailer did
not need to develop its own new applications and programs – and so the new
analytic environment was completed quickly and cost-effectively. Takashimaya's
IT management acknowledged the positive impact of Teradata's expertise in the
implementation of all aspects of technology and the business: hardware,
software and services.

All five of the RT modules were successfully deployed at Takashimaya as
scheduled. Currently, about 5,000 employees including general managers, sales
managers, CRM staff, customer-facing staff covering stores across Japan, and
the sales planning staff and buyers at headquarters are using Teradata for
merchandising, marketing and insight-driven customer engagement.

Teradata brings many business benefits: one is real-time coordination of
point-of-sale data in the data warehouse. For example, employee users can
easily access and receive a status of store visits by each customer on any
specific day of the visit – so that they can provide quick follow-up on
customer activities. Users also get daily sales updates.

By consolidating and integrating five previous databases into one Teradata
Data Warehouse, Takashimaya has reduced its data technology costs while
enabling much more efficiency in business operations; the result of reductions
in query time and simplified, balanced workload management.

Further business benefits include extending business transaction data
retention and usefulness from three years to 10 years, so users can access and
analyze much more data and product information for richer insight into
evolving customer relationships.

In addition, the Teradata system supports new transaction types, higher data
volume, and many more users. Teradata Active System Management (TASM), a
Teradata utility feature, prioritizes the processing based on users and tasks,
further driving efficiencies, better economics and improved system

Teradata Retail Template is an analytics solution for the distribution
business developed by Teradata Japan on the basis of its accumulated
experience and expertise working with many Japanese retail customers. It is
designed to accelerate deployment and ease-of-use for retailers who need
real-time, daily information updates across merchandising, marketing, and
store financial management. The RT modules address retail-specific needs that
are not possible with general BI tools – such as retracing past transaction
data even when codes are changed or organizations evolve.

About Takashimaya

Takashimaya's origins date back to Japan in 1831, when the first shop to sell
kimonos opened in Kyoto. Today, Takashimaya Co. Ltd. (Takashimaya Japan) is
one of the world's largest chains of department stores, operating 18 modern
department stores in Japan. It is the nucleus of the Takashimaya Group of
companies worldwide. For more information please click here.

About Teradata

Teradata Corporation (NYSE: TDC) is the world's leading analytic data
solutions company focused on integrateddatawarehousing,bigdataanalytics,
and business applications. Teradata's innovative productsand services deliver
data integration and business insightto empowerorganizations to make the
best decisions possible and achieve competitive advantage.Visit teradata.com
for details.

Teradata is a trademark or registered trademark of Teradata Corporation in the
United States and other countries.

SOURCE Teradata Corporation

Website: http://www.teradata.com
Contact: Aya Shinoda, Teradata Japan, (813) 6759-6151,
aya.shinoda@teradata.com, or Mike O'Sullivan, Teradata Corporation,
+1-937-242-4786, mike.osullivan@teradata.com
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