Renesas Electronics America Enables Near-Zero-Power Display with a New Solution Kit

  Renesas Electronics America Enables Near-Zero-Power Display with a New
  Solution Kit

  Comprehensive Kit Delivers Everything Needed for Growing Number of Display
           Applications in Consumer, Medical and Industrial Markets

Renesas DevCon 2012

Business Wire

SANTA CLARA, Calif. -- October 22, 2012

Renesas Electronic America Inc. today announced the availability of a solution
kit that will revolutionize the application of low-power display technology
across a broad array of products. Combining an RL78 low-power MCU, robust
software drivers and a low-power, E Ink segmented display, the solution kit
delivers a comprehensive, easy to use low-power reference design. The solution
provides designers with a robust alternative to traditional segmented LCD
technology.

“Our RL78 MCU in combination with E Ink’s electronic paper technology provides
an extremely low-power, thin, rugged segmented display solution to our
customers at an affordable price point,” said Ritesh Tyagi, Senior Director,
MCU Products, Renesas Electronics America. “This solution will simplify system
design and allow our customers to bring products to market faster with lower
power.”

Rob Williams, Director of North American Sales, E Ink, said, “Teaming with
Renesas, we can provide our mutual customers with the system intelligence and
software drivers they need to evaluate their designs before quickly moving to
full production. The low-power RL78 MCU is a great complement to our low-power
display technology.”

The solution includes ground-breaking technology that can operate at near zero
power in applications like wireless sensors, industrial gauges, battery and
memory level indicators among many others. Designers can use the solution kit
as a reference design, reuse the software drivers, and evaluate system
performance using the Low Power Display Solution Kit. The kit was developed in
conjunction with BNS Solutions, a Platinum Alliance Partner of Renesas
Electronics America.

Availability

The Solution Kit, part number: YLPDSKRL78EINK is available now from Renesas
and authorized distributors for $49 each. For locations and immediate delivery
please visit: am.renesas.com/rl78eink.

About Renesas Electronics America Inc.

Renesas Electronics America Inc., headquartered in Santa Clara, California, is
a wholly owned subsidiary of Renesas Electronics Corporation (TSE: 6723), the
world's number one supplier of microcontrollers and a premier supplier of
advanced semiconductor solutions including microcontrollers, SoC solutions,
and a broad range of analog and power devices. Renesas Electronics America
offers local manufacturing in Roseville, California, and the global
manufacturing capabilities of its parent company. In the Americas, Renesas
Electronics America markets and sells industrial-type active-matrix LCD
modules from NEC LCD Technologies, Ltd., a global leader in innovative display
technologies. More information about the products offered by Renesas
Electronics America can be found at http://am.renesas.com/.

Renesas Electronics America will highlight technologies that are enabling a
Smart Society at the Renesas Electronics DevCon 2012 being held in Orange
County, Calif., October 22-25. For the latest Renesas DevCon details and
activities, visit www.Renesas.com, follow @RenesasAmerica on Twitter or join
the DevCon community on Facebook.

Contact:

Voce Communications, a Porter Novelli Company
Jessica Kerr, 415-975-2213
jessica.kerr@porternovelli.com
 
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