U.S. Bank Releases Apps for Windows Phone

  U.S. Bank Releases Apps for Windows Phone

Business Wire

MINNEAPOLIS -- October 22, 2012

U.S. Bank today announced availability of two mobile apps for Windows Phone –
one developed through U.S. Bank Wealth Management and the other through U.S.
Bank Retail Payment Solutions. The apps, featured in the Windows Phone Store,
are free and provide consumers with access to market and economic insights, as
well as access to an instant credit application for the U.S. Bank Cash+ Visa
Signature Card.

“We are pleased to extend our mobile services to Windows Phone with the U.S.
Bank Wealth Management app created in close collaboration with Microsoft,”
said Howell ‘Mac’ McCullough, executive vice president and chief strategy
officer at U.S. Bank. “We continue to innovate with a focus on giving our
customers convenience and choice in how they want to access and manage their
financial relationship with U.S. Bank.”

“Windows Phone is backed by a growing developer ecosystem that continues to
create a variety of apps and games that are designed to take advantage of the
phone’s unique features and design,” said Todd Brix, senior director, Windows
Phone Apps, Microsoft Corp. “With the mobile buying power afforded to
customers, the U.S. Bank Wealth Management app is a great example of the
quality titles people will find on Windows Phone Marketplace to get the most
out of their phone,” he continued.

The U.S. Bank Wealth Management app, which can be downloaded for free from the
Windows Phone Store, allows users to access timely market and economic
insights from U.S. Bank Wealth Management, save and monitor a portfolio of
stocks using interactive charting, and get real time stock quotes. The app
also allows users to locate a U.S. Bank branch or ATM.

“Our first mobile app for individual investors delivers timely market
information from U.S. Bank investment management experts directly into the
hands of Windows Phone customers,” said Angela O’Leary, head of investment
products at U.S. Bank Wealth Management. “This is part of our continuing
effort to build and deliver mobile applications on all key platforms that will
allow our brokerage clients to securely trade stocks, monitor their investment
and account information and transfer funds between accounts anywhere anytime.”

The U.S. Bank Cash+ Signature Visa Card app allows consumers to apply for a
card and, if qualified, they will receive a secure, virtual card via their
Windows Phone to begin making purchases immediately. U.S. Bank introduced the
Cash+ Visa Signature Card in July, providing customers a choice in how much
they earn in certain categories in order to maximize their cash back.

“The new U.S. Bank Cash+ Visa Signature Card has powerful features for
customers to earn the most cash back, such as the selection of cash back
categories and a cash back redemption bonus,” said Lynn Heitman, senior vice
president at U.S. Bank Retail Payment Solutions. “The new app not only
provides immediate buying power for qualified applicants but also generous
cash back rewards for all spending.”

U.S. Bank Cash+ Visa Signature cardholders can shop online, over the phone or
in-store at millions of merchant locations that accept Visa. For every
transaction, U.S. Bank Cash+ Visa Signature cardholders earn 5 percent cash
back on two categories of their choice, like restaurants or department stores.
They earn 2 percent cash back on one every day category of their choice – gas,
groceries or drug stores – and 1 percent cash back on everything else. U.S.
Bank awards a $25 Cash+ Bonus each time a cardholder redeems $100 or more cash
back in a single redemption.

As with other U.S. Bank mobile applications, the U.S. Bank Cash+ Visa
Signature Card App allows customers to enjoy anytime access to account
management tools, such as viewing the account balance and most recent
transactions as well as making a payment to the account.

The introduction of apps for Windows Phone expands U.S. Bank’s mobile platform
options for credit card approval. Since 2011, the iPhone and Android platforms
have hosted credit card approval apps for cobranded partners, REI and Ace
Hardware.

The iPhone is a trademark of Apple Inc., registered in the United States and
other countries. Android is a trademark of Google Inc.

About U.S. Bank
U.S. Bancorp (NYSE: USB), with $352 billion in assets as of Sept. 30, 2012, is
the parent company of U.S. Bank, the 5th largest commercial bank in the United
States. The company operates 3,086 banking offices in 25 states and 5,080 ATMs
and provides a comprehensive line of banking, brokerage, insurance,
investment, mortgage, trust and payment services products to consumers,
businesses and institutions. U.S. Bancorp and its employees are dedicated to
improving the communities they serve, for which the company earned the 2011
Spirit of America Award, the highest honor bestowed on a company by United
Way. Visit U.S. Bancorp on the web at www.usbank.com.

Contact:

U.S. Bank
Teri Charest, 612-303-0732
U.S. Bank Media Relations
teri.charest@usbank.com
 
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