Whatsnexx Announces Partnership with RPM Demand
Firms join forces to tackle marketing technology challenges, monetize social
MONTREAL -- October 22, 2012
Whatsnexx, an alerts-based campaign management platform, today announced a
partnership with RPM Demand, a strategic sales and marketing consulting firm
located in Los Angeles, Calif. The two companies aim to solve many of the
unsettled challenges in today’s marketing technology landscape, notably how to
monetize social media.
Whatsnexx and RPM will focus on building holistic “big picture campaigns” that
can connect many different systems including mobile, data warehouse, and point
of sale, among others. The firms’ joint goal is to translate digital
conversations into conversions.
“By joining forces with Whatsnexx, our service portfolio has been greatly
strengthened. Most notably, the Whatsnexx platform combined with our strategy
allows us to make significant inroads into industries such as entertainment,
events, education, and packaged/consumer goods,” said RPM Demand President and
CEO Lisa de Souza. “For the first time, we can show our clients how to have
real-time, trigger-based interactions with prospects that progressively move
them down the funnel instead of simply having them ‘kick the tires.’”
“Sharing similar visions on how today’s marketing should be executed, RPM and
Whatsnexx will present new strategies to finally help companies monetize their
social media efforts and tie these initiatives to their global marketing mix,”
said Whatsnexx President Alain Paquin. “Marketers are finally free and not
constrained by existing systems, many of which don’t speak with each other.
RPM brings the strategy and creativity to help marketers design
multi-dimensional, cross-channel campaigns and then Whatsnexx connects the
About RPM Demand
RPM Demand is a consulting firm that helps companies of all sizes find,
nurture and close business with the new breed of digitally savvy buyer who is
starting to dominate the marketplace. We build the right strategy for creating
awareness and interest in a company's products and services, supported with
the right processes, content and technology. Our goal is to ensure clients get
a better return on their sales and marketing investments.
RPM Demand is headquartered in Los Angeles, CA with satellite offices in New
York and Seattle. Visit www.rpmdemand.com for more information.
Whatsnexx True Cross Channel Marketing solutions empower marketers to
engagecustomers on a one-to-one basis across multiple channels by leveraging
any application. Clients such as L’Oréal, J.J. Buckley and Yellow Pages Group
have experienced impressive results in record time thanks to the incredible
efficiency delivered by Whatsnexx unique solutions. Whatsnexx is dedicated to
consistently delivering a superior, true cross channel marketing solution to
Ada M. Matasovski, cell: 917-548-9959
Chief Operating Officer
Marc-André Chagnon, 514-868-8818 x 120
PAN Communications for Whatsnexx
Ann Shannon, 617-502-4300
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