2013 Audi Allroad Wins Active Lifestyle Vehicle of the Year

2013 Audi Allroad Wins Active Lifestyle Vehicle of the Year Award in
Luxury On-Road Category 
Ninth Annual ALV Awards Are Judged by Athletes and Media Reviewing 28
Finalists in Seven Categories 
CHANDLER, AZ -- (Marketwire) -- 10/22/12 --  The 2013 Audi allroad
won the Ninth Annual Active Lifestyle Vehicle of the Year award
against five other finalists in the Luxury On-Road Vehicle category. 
The Active Lifestyle of the Year Award (Twitter: #ALVfinals) is
organized by Carspondent.com and stands as the only competition of
its kind in the U.S. to combine the opinions of automotive
journalists and elite athletes. This year's allroad win follows a
successful result in 2011 when the Audi A7 also won the ALV Luxury
On-Road Vehicle category and the Audi Q7 TDI topped all rivals in the
Family Vehicle classification. The allroad was the only model Audi
entered in this year's competition. 
Overall, 28 finalist vehicles were vying for recognition in the
awards program. The competition, held on the campus of Local Motors
in Chandler, Ariz., involved seven categories with each grouping of
finalists assessed by juries made up of journalists and 70 athletes,
who participate in sports including cycling, triathlon, kayaking,
softball, running. The juries assessed the cars in each category on
overall design, engine power, fuel efficiency and cargo capability.
The goal of the jurors is to reward cars best suited for the needs of
a sports lifestyle, such as stowing bicycles, kayaks or golf clubs. 
"While most Car of the Year competitions focus on various aspects of
vehicle performance, we are more concerned with how well the vehicle
helps to enhance our performance as athletes," explained Nina Russin,
co-founder of the ALV awards. "We evaluate how easy it is to load
bicycles into the cargo area, or to clean the upholstery after an
especially muddy trail run. We want to know if a sport-utility
vehicle designed to go off-road can ford water, and if it can
maintain directional control when one or more wheels is off the
ground. 
"Additionally, this program provides a good way for automakers to
have constructive feedback from consumers living an active
lifestyle." 
The iconic Audi allroad combines unmatched all-weather capabilities
with the driving dynamics and style that are unique to Audi.
Following a seven-year hiatus in the U.S. market, the allroad made
its long-awaited return earlier this year in a package that improves
on the original allroad in very significant ways. It is faster and
more fuel efficient than its predecessor and benefits from all of the
advantages of being part of the ever-refined Audi product family. It
combines what premium buyers are looking for in a capacious and
rugged crossover with the refinement of an executive sedan. 
For more information on the Audi allroad, please go the allroad
newsroom at www.audiusanews.com. 
ABOUT AUDI
 Audi of America, Inc. and its U.S. dealers offer a full
line of German-engineered luxury vehicles. AUDI AG is among the most
successful luxury automotive brands globally. Audi was a
top-performing luxury brand in Europe during 2011, and broke all-time
company sales records in the U.S. Through 2016, AUDI AG will invest
about $17 billion on new products and technologies. Visit
www.audiusa.com or www.audiusanews.com for more information regarding
Audi vehicle and business issues. 
Audi of America Communications 
Brad Stertz
Tel.: +1 703 364 7440
Mobile: +1 703 344 1320
E-mail: brad.stertz@audi.com 
 
 
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