Renesas Electronics America Names RL78 Green Energy Challenge Winners at DevCon 2012

  Renesas Electronics America Names RL78 Green Energy Challenge Winners at
  DevCon 2012

Contest Celebrates Global Design Innovation for the Smart Society in 2013 and
                                    Beyond

Renesas DevCon 2012

Business Wire

SANTA CLARA, Calif. -- October 22, 2012

Renesas Electronics America, a premier provider of advanced semiconductor
solutions today announced the winners of its RL78 Green Energy Challenge. The
global contest, which took place between March 26, 2012 and August 31, 2012,
was designed to spur embedded design creativity and innovation in the area of
green energy. Participants from across 67 different countries around the world
were invited to showcase their skills in developing green energy designs for
applications like energy harvesting, metering, low power and control systems
using Renesas’ RL78 microcontrollers and a robust software support environment
provided by Renesas Electronics America and its Alliance Partners. Contest
winners included:

             Electrostatic Cleaning Robot (Scott Potter) – Selected by Circuit
             Cellar and Elektor, this first place winner received the grand
             prize of $8000 and a trip to this year’s Renesas DevCon, valued
             at approximately $2500. This project addressed the need for a
    1)  reliable cleaning solution for Power Tower Concentrating Solar
             Power (CSP) technology with a solar powered electrostatic
             cleaning robot. The system, which is controlled by the RL78, uses
             high voltage AC electric fields to sweep dust and debris as the
             robot traverses the mirror surface.
             Cloud-Based Electrofusion Machine (Michael Hamilton) – Second
             place winner was awarded $5000 for his contribution. For this
        2)   submission, an electrofusion machine for welding 1⁄2” to 2”
             polyethylene fittings was created for under $175 (compared the
             price of a commercial electrofusion machine, which is around
             $4,000.) The whole process is run by the RL78.
             GPS Reference Station: The Sun Chaser (Sjoerd Brandsma) – Third
             place winner received $3000 for his entry. This project created
        3)   an efficient solar-based energy harvesting system that uses the
             Renesas RDKRL78G13 eval board running the Micrium uC/OS-III
             real-time kernel.

“With the growth in the number of connected embedded systems, Renesas
Electronics is actively enabling our vision of a ‘Smart Society’ where
electronic systems are more intuitive and use less power,” said Peter Carbone,
vice president of marketing, Renesas Electronics America. “The 2012 Green
Energy Challenge is one example of our commitment to fostering design
innovation and promoting the adoption of ideas that fuel the Smart Society.
The participants demonstrated enthusiasm for low power designs using our
RL78/G12 and the provided RDK. We look forward to seeing the direction these
contest ideas will take and the changes that the submissions can effect in our
world.”

“The Renesas RL78 Green Energy Challenge combined Renesas’ high-function RL78
MCU’s with Circuit Cellar and Elektor’s international readership spurring a
wave of low-power creativity that surged and culminated and August 31,”
explained Shannon Barraclough, associate publisher at Circuit Cellar.“From
India to Brazil, the US to the Netherlands, engineers hailed from around the
globe to compete for excellence in low-power, design optimization and earn a
share of over $20,000 in prizes. A great turn out indeed and congratulations
to the winners!”

RL78 Green Energy Challenge

The RL78 Green Energy Challenge was presented by Renesas Electronics in
partnership with Circuit Cellar Magazine and Elektor Magazine. The design
contest prizes are sponsored by Renesas Electronics along with partners Analog
Devices, CMX Systems, Exosite, GainSpan Corp., IAR Systems, Micrium, NDK
Crystals, Okaya Electric Industries Co. Ltd., and Total Phase, Inc. Judges
selected the winning green energy designs based on a scoring of technical
merit, design originality, usefulness, cost effectiveness, and documentation.
Final judging and the winner selections will be announced during a special
ceremony at the Renesas DevCon in October in Anaheim, Calif.

Details for all prizes can be found at:
http://www.circuitcellar.com/contests/renesasRL78challenge/prizes.html.

About DevCon 2012

DevCon 2012 (October 22-25 in Orange County, California) is a four-day event
encapsulating an environment of valuable technical information exchange, which
will include personalized direct and interactive access to Renesas’ technology
experts and partners from around the world. This year, DevCon will highlight
technologies that are enabling a Smart Society. There will be hundreds of
hours of lectures and hands-on labs on an array of technologies and
application topics as well as discussion forums. To register and obtain the
latest Renesas DevCon details and activities, visitwww.RenesasDevCon.com,
follow @RenesasAmerica on Twitter or join the DevCon community onFacebook.

About Renesas Electronics America Inc.

Renesas Electronics America Inc., headquartered in Santa Clara, California, is
a wholly owned subsidiary of Renesas Electronics Corporation (TSE: 6723), the
world's number one supplier of microcontrollers and a premier supplier of
advanced semiconductor solutions including microcontrollers, SoC solutions,
and a broad range of analog and power devices. In the Americas, Renesas
Electronics America markets and sells industrial-type active-matrix LCD
modules from NEC LCD Technologies, Ltd., a global leader in innovative display
technologies. More information about the products offered by Renesas
Electronics America can be found at http://www.am.renesas.com/.

Contact:

Voce Communications, a Porter Novelli Company
Amelie Le Moullac, 1-415-975-2212
alemoullac@vocecomm.com