Gannett acquires Rovion
MCLEAN, Va., Oct. 19, 2012
MCLEAN, Va., Oct. 19, 2012 /PRNewswire/ --Gannett Co., Inc. (NYSE: GCI) today
announced it acquired Rovion, a Boston-based, rich-media advertising company,
which is owned by Local Corporation (NASDAQ: LOCM). Rovion's primary product,
Ad Composer, includes a self-service technology platform that enables the full
development and deployment of rich media and mobile HTML5 ads without
requiring coding expertise.
Advertisers and agencies are increasingly demanding mobile rich media ad
solutions and self-service ad creation tools, andthe Rovion acquisition will
enable Gannett's PointRoll, a leading provider of digital marketing solutions
and technology, to expand their mobile and self-service platform capabilities.
Rovion will be part of the Gannett Digital organization under PointRoll, with
all Gannett divisions leveraging the Rovion platform capabilities.
Gannett Co., Inc. (NYSE: GCI) is an international media and marketing
solutions company that informs and engages more than 100 million people every
month through its powerful network of broadcast, digital, mobile and
publishing properties. Our portfolio of trusted brands offers marketers
unmatched local-to-national reach and customizable, innovative marketing
solutions across any platform. Gannett is committed to connecting people – and
the companies who want to reach them – with their interests and communities.
For more information, visit www.gannett.com.
(Logo: http://photos.prnewswire.com/prnh/20120103/PH28972LOGO )
SOURCE Gannett Co., Inc.
Contact: Media, Jeremy Gaines, Vice President, Corporate Communications,
+1-703-854-6049, email@example.com, or Investors, Jeffrey Heinz, Vice
President, Investor Relations, +1-703-854-6917, firstname.lastname@example.org
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