Starbucks Opens Spectacular Flagship Store in Mumbai, Honoring the Dynamic Culture of India

  Starbucks Opens Spectacular Flagship Store in Mumbai, Honoring the Dynamic
  Culture of India

     Starbucks - A Tata Alliance poised to redefine the coffee market and
                          accelerate growth in India

                  Three Mumbai stores to open in first week

     Starbucks Signature Espresso Roast to be locally sourced and roasted

Business Wire

MUMBAI, India -- October 19, 2012

Tata Starbucks Limited, the 50/50 joint venture between Starbucks Coffee
Company (Nasdaq: SBUX) and Tata Global Beverages Limited, today opened the
doors to the first Starbucks store in India. This flagship store is located at
the historic Elphinstone Building, Horniman Circle, Mumbai and marks the
beginning of the iconic brand’s India journey. In addition to the flagship
store at Horniman Circle, Tata Starbucks Limited will launch two more stores
in the next week at Oberoi Mall and the Taj Mahal Palace Annexe in Mumbai.

Starbucks Opens Spectacular Flagship Store in Mumbai, Honoring the Dynamic
Culture of India (Photo: ...

Starbucks Opens Spectacular Flagship Store in Mumbai, Honoring the Dynamic
Culture of India (Photo: Business Wire)

“We are proud to enter the India market with Tata Global Beverages, a global
company that shares many of the same values that Starbucks was founded on more
than 40 years ago,” said Howard Schultz, chairman, president and ceo,
Starbucks Coffee Company. “Our first flagship store in Mumbai is an amazing
celebration of great coffee, rich Indian heritage and community. Together, our
two companies are bringing an unparalleled experience to India customers. We
are investing for the long-term and see great potential for accelerated growth
in India.”

“This is a historic moment for Tata Global Beverages and Starbucks,” said R K
Krishnakumar, Vice Chairman, Tata Global Beverages. “Both companies have a
history of delivering product innovation and the highest quality experience to
customers around the globe. We are delighted to come together today and
transform the coffee experience for consumers across India, while providing a
community gathering place to connect with family and friends.”

In addition to the exceptional third place experience Starbucks is known for
globally, the two companies are proud to offer Indian Espresso Roast, sourced
locally through the coffee sourcing and roasting agreement with Tata Coffee.
The Indian Espresso Roast will be a hallmark feature of all Starbucks stores
in the market and highlights the quality espresso available in India. As part
of the agreement, Starbucks and Tata Coffee Limited will work toward
developing and improving the profile of Indian-grown arabica coffees around
the world by elevating the stature of Indian coffee, as well as improving the
quality of coffee through sustainable practices and advanced agronomy
solutions.

Commenting on Tata Starbucks Limited’s first store, Avani Saglani Davda, CEO,
Tata Starbucks Limited, stated, “We are honored to open our doors to customers
today and look forward to sharing our passion for high-quality, locally
sourced and roasted espresso, as well as the uplifting moments of connection
Starbucks baristas are known for around the globe. Tata Starbucks Limited is
committed to investing in the communities where it does business and creating
a great work environment for its people.”

The unique flagship store is owned and operated by the joint venture and
branded as Starbucks Coffee - “A Tata Alliance.” Strategically located, the
store is designed to reflect Starbucks coffee heritage and embrace the local
culture, with the artifacts, Indian teakwood furniture, floor design and
interiors created by local craftsmen and artists.

The extensive product portfolio includes Starbucks signature espresso-based
beverages, as well as Starbucks VIA Ready Brew and Starbucks Reserves. The
store will also offer Tata Tazo and Himalayan mineral water, and its broad
food offering boasts a wide selection of 42 items; Western favorites, as well
as locally relevant flavors reflected in such items as the Elaichi Mawa
Croissant, Murg Tikka Panini, Tandoori Paneer Roll, and the signature Star
Club.

Deepening its commitment to community, Tata Starbucks Limited will work to
improve the lives of coffee growing communities in the State of Karnataka. The
joint venture, through an initial financial commitment, will work to support
'Swastha,' a school for children with special needs (in partnership with the
Coorg Foundation). Additionally, Tata Starbucks Limited will work on
initiatives including the promotion of responsible agronomy practices and
training of local farmers, technicians and agronomists to improve their
coffee-growing and milling skills.

Along with exploring social projects which could positively impact the
communities in the coffee growing regions where Tata Global Beverages is
active, the joint venture is committed to supporting the local community near
the store. Toward this, Tata Starbucks Limited is proud to be developing a
cultural hub in Horniman Circle, where local artists can come together. The
first step in the development of this cultural center was the community
service project to clean up the area and prepare it for future development,
which took place with Starbucks partners earlier this month.

Tata Global Beverages Limited and  Starbucks Coffee Companyannounced the
strategic joint venture partnership – Tata Starbucks Limited, to open
Starbucks stores in India in January 2012.

About Starbucks

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing
and roasting the highest-quality arabica coffee in the world. Today, with more
than 17,000 stores around the globe, the company is the premier roaster and
retailer of specialty coffee in the world. Through our unwavering commitment
to excellence and our guiding principles, we bring the unique Starbucks
Experience to life for every customer through every cup. To share in the
experience, please visit us in our stores or online at www.starbucks.com

About Tata Global Beverages and Tata Coffee

Tata Global Beverages is a part of the global Tata Group. Tata Global
Beverages is a global beverage business and the world’s second largest tea
company. The group’s annual turnover is US $1.5 bn and it employs around 3,000
people worldwide. The Company focuses on ‘good for you’ beverages and has a
stable of innovative regional and global beverage brands, including Tata Tea,
Tetley, Himalayan natural mineral water and Eight O’ Clock Coffee. For more
information, please visit www.tataglobalbeverages.com

Tata Coffee is a subsidiary of Tata Global Beverages. It is Asia’s largest
coffee plantation company and the 3^rd largest exporter of instant coffee in
the country. The Company produces more than 10,000 MT of shade grown Arabica
and Robusta coffees at its 19 estates in South India and its two Instant
Coffee manufacturing facilities have a combined installed capacity of 6,000
metric tonnes. It exports green coffee to countries in Europe, Asia, Middle
East and North America. Tata Coffee’s farms are triple certified: Utz,
Rainforest Alliance and SA8000 reinforcing its commitment to the people and
the environment.

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Contact:

Tata Starbucks Limited media contact:
Prerna Korla / Vaishnavi Ramakrishnan
+91 9717-022-726 / +91 7738-025-770
Prerna.korla@edelman.com / Vaishnavi.ramakrishnan@edelman.com
or
Starbucks media contact:
Christina McPherson
+1 (206) 318-7100
press@starbucks.com
or
Tata Global Beverages media contact:
Satya Muniasamy
+91 9008422544
communication.team@tataglobalbeverages.com
 
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