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Gartner Says Nexus of Forces Demands a Fundamental, but Necessary, Shift in Perspective

  Gartner Says Nexus of Forces Demands a Fundamental, but Necessary, Shift in
  Perspective

 Special Report Shows Enterprises Must Rise to the Challenges of Emerging and
                        Accelerating Consumer Behavior

Gartner Symposium/ITxpo 2012

Business Wire

STAMFORD, Conn. -- October 18, 2012

Organizations of all types can harness the power of the Nexus of Forces to
engage with their customers and staff, learn through the observation of
behavior and interaction patterns, and create compelling experiences,
according to Gartner, Inc. These same organizations must disrupt many of their
long-held positions and structures, all of which give way in the face of
consumer-driven extreme collaboration.

In the Gartner Special Report, "Engage, Learn, Create and Disrupt With the
Nexus of Forces," Gartner analysts describe the Nexus of Forces as the
convergence and mutual reinforcement of four interdependent trends: social
interaction, mobility, cloud and information. The forces combine to empower
individuals as the forces interact with one another and their information
through well-designed ubiquitous technology.

"The Nexus of Forces is a platform for engagement, the dissemination,
collection and analysis of data, value creation and creative disruption," said
Chris Howard, managing vice president at Gartner. "As such, the transformative
nature of the Nexus will be felt across a multitude of industries and use
cases — from new retail techniques to the democratization of money."

Engage — The Nexus of Forces Is a Platform for Engagement

An engaged customer is a loyal customer, whereas a disengaged customer
discards or circumvents quickly. The "customer" may actually be a customer,
but may also be an employee, a partner, a citizen, a patient or a line of
business. Traditional approaches to IT delivery, product development and
marketing emphasize creating and "pushing" products to users. However, modern
approaches to the same disciplines require deeper engagement with and "pull"
from the user as consumer. Through deeper engagement, more valuable
information can be targeted through a smarter push mechanism.

The Nexus of Forces enables reach, but does not guarantee engagement. That is
because "reach" is primarily a technical challenge, whereas "engagement"
requires design skills rooted in human-computer interaction (HCI), psychology,
anthropology and related disciplines. Mobile devices and applications, cloud
delivery mechanisms, and presence in social media create reach. The design,
portability and usability of mobile applications; the contextually relevant
delivery of information; and the integration with related user actions all
create engagement. As such, the Nexus of Forces is a platform for engagement,
and new skills are required to build on that platform.

The Nexus enables extreme collaboration in which collectives cluster around
shared purposes and where reputations are won and lost. Networks of people
consume and produce information that is contextually relevant and analytically
useful. Increasingly, nonhumans (for example, sensors) are contributing data
to networks that aid real-time response and insight. In the Nexus of Forces,
the human is not replicated by machinery (as depicted in early
artificial-intelligence scenarios) but rather augmented by technology.

Learn — The Nexus of Forces Is a Platform for the Dissemination, Collection
and Analysis of Data

As people engage with one another and their information, their patterns of
behavior are useful input for business decisions and deeper engagement. The
Nexus of Forces is a platform for the dissemination, collection and analysis
of data that brings value to all participants. Emergent tools and techniques
can assist the organization wanting to capitalize on this rich and complex
information exchange.

Create — The Nexus of Forces Is a Platform for Value Creation

Leading organizations will use the Nexus of Forces to create compelling
experiences that engage users and provide autonomy for information workers. As
businesses foster engagement and observe patterns of behavior within the Nexus
of Forces, they will adapt to accommodate new opportunities. Through that
accommodation, those businesses will deepen relationships with users while
finding new ways to monetize those opportunities. Thus, the Nexus of Forces
becomes a platform for value creation. The challenge for enterprise IT and
vendors is that the hyperflexible nature of the Nexus of Forces makes
traditional IT delivery and architecture increasingly obsolete. It also places
stress on the IT workforce and skill set.

Disrupt — The Nexus of Forces Is a Platform for Creative Disruption

The Nexus of Forces is highly disruptive, not only to IT delivery, but also to
many of the fundamentals of traditional business. These forces, driven by the
consumer, threaten to disintermediate longstanding, previously unquestioned
services and structures. Empowered with sophisticated devices and access to
data and social networks, people are finding creative — if not wholly
subversive — ways to reach their goals. These people are able to specify what
they value in an exchange — for example, using mobile phone minutes as
currency. They are able to build new applications on the platforms in their
hands. They congregate around shared purposes and overthrow entrenched
dictators. They capture global attention through the amplification of
individual acts.

"The Nexus of Forces demands a fundamental shift in enterprise perspective,"
said Mr. Howard. "This is not a simple shift, but it is essential for success
in the technology-immersed world of the Nexus of Forces. Leading organizations
use the Nexus of Forces to engage with their users and partners, learn from
observing interactions, create compelling experiences and new sources of
value, and embrace disruption."

Additional information is available in the Gartner Special Report "Engage,
Learn, Create and Disrupt With the Nexus of Forces." The report is available
on Gartner's website at
http://www.gartner.com/technology/research/nexus-of-forces/.

Mr. Howard will provide additional analysis at the upcoming Gartner
Symposium/ITxpo.

About Gartner Symposium/ITxpo

Gartner Symposium/ITxpo is the world's most important gathering of CIOs and
senior IT executives. This event delivers independent and objective content
with the authority and weight of the world's leading IT research and advisory
organization, and provides access to the latest solutions from key technology
providers. Gartner's annual Symposium/ITxpo events are key components of
attendees' annual planning efforts. IT executives rely on Gartner
Symposium/ITxpo to gain insight into how their organizations can use IT to
address business challenges and improve operational efficiency.

Additional information for Gartner Symposium/ITxpo in Orlando, October 21-25,
is available at www.gartner.com/us/symposium. Follow news, photos and video
coming from Gartner Symposium/ITxpo on Facebook at
http://www.facebook.com/#!/GartnerSymposium, and on Twitter at
http://twitter.com/Gartner_inc and using #GartnerSym.

Upcoming dates and locations for Gartner Symposium/ITxpo include:
October 21-25, Orlando, Florida: www.gartner.com/us/symposium
October 29-31, Sao Paulo, Brazil: www.gartner.com/br/symposium
November 5-8, Barcelona, Spain: www.gartner.com/eu/symposium
November 12-15, Gold Coast, Australia: www.gartner.com/au/symposium
March 5-7, 2013, Dubai, UAE: www.gartner.com/technology/symposium/dubai/

About Gartner

Gartner, Inc. (NYSE: IT) is the world's leading information technology
research and advisory company. Gartner delivers the technology-related insight
necessary for its clients to make the right decisions, every day. From CIOs
and senior IT leaders in corporations and government agencies, to business
leaders in high-tech and telecom enterprises and professional services firms,
to technology investors, Gartner is a valuable partner in 12,000 distinct
organizations. Through the resources of Gartner Research, Gartner Executive
Programs, Gartner Consulting and Gartner Events, Gartner works with every
client to research, analyze and interpret the business of IT within the
context of their individual role. Founded in 1979, Gartner is headquartered in
Stamford, Connecticut, USA, and has 5,200 associates, including 1,280 research
analysts and consultants, and clients in 85 countries. For more information,
visit www.gartner.com.

Contact:

Gartner, Inc.
Christy Pettey, + 1 408-468-8312
christy.pettey@gartner.com
or
Robert van der Meulen, + 44 (0) 1784 267 892
rob.vandermeulen@gartner.com
 
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