Renesas Electronics America and Altia Extend their Embedded Collaboration with Advanced Graphic Solutions Altia to Demonstrate High and Low-End TFT Graphic Solutions on Renesas Microcontrollers at DevCon 2012 Renesas DevCon 2012 Business Wire SANTA CLARA, Calif. -- October 18, 2012 Renesas Electronics America Inc.and Altia, Inc today announced that Altia has expanded its support to embedded designers working with Renesas SH7269 and V850/Dx4 microcontrollers (MCUs) for human machine interface (HMI) solutions. The collaboration will provide an enriched user experience for medical, automotive and other applications where connectivity and advanced user interface technologies are bringing forth a new generation of “smart” devices. By using Altia’s Design 10.2 graphics development tool, engineers can now rapidly build and deploy their complex graphical user interfaces (GUIs) into their end products. “Combining our high-performance SH7269 and V850/Dx4 MCUs and Altia’s unique GUI software technology offers customers the right fit of hardware and development tools they need to bring their HMI solutions to market quickly and cost effectively,” said Ritesh Tyagi, senior director, Microcontroller Products & Solutions Marketing, Renesas Electronics America. “Altia’s HMI expertise is a natural fit for Renesas’ solutions, and we are pleased to bring Altia’s innovative user interface tools to Renesas customers working with TFT graphics solutions geared for use in a range of applications.” Jason Williamson, director of marketing, Altia, Inc. said, “Custom HMI solutions that are ready to go in tandem with the hardware solutions help companies to streamline the development process and innovate more rapidly, bringing differentiated products to market more quickly. We are working closely with Renesas to provide a single tool chain that enables quick and easy HMI development on Renesas hardware, ranging from low- to high-end MCUs.” Altia Design support offers WYSIWYG (what you see is what you get) from the PC to the target, along with image and font resource management, a small embedded footprint and the capability to fully exploit graphics acceleration on Renesas MCUs. Renesas Electronics America and Altia will highlight some of the technologies that are enabling a Smart Society at the Renesas Electronics DevCon 2012 being held in Orange County, Calif., October 22-25. Altia President Peter Abowd will present the session, “Improve a Product's User Experience with Model-Based UI Design”, examining how a model-based tool helps to balance features and design with hardware capability. On the exhibit floor, Altia will demonstrate the different types of user interfaces that can be achieved with the Renesas SH7269, illustrating the complexity, input mechanisms and performance expected from this device. For the latest Renesas DevCon details and activities, visit www.Renesas.com, follow @RenesasAmerica on Twitter or join the DevCon community on Facebook. About Renesas Electronics America Inc. Renesas Electronics America Inc., headquartered in Santa Clara, California, is a wholly owned subsidiary of Renesas Electronics Corporation (TSE: 6723), the world's number one supplier of microcontrollers and a premier supplier of advanced semiconductor solutions including microcontrollers, SoC solutions, and a broad range of analog and power devices. In the Americas, Renesas Electronics America markets and sells industrial-type active-matrix LCD modules from NLT Technologies, Ltd., a global leader in innovative display technologies. More information about the products offered by Renesas Electronics America can be found at http://am.renesas.com. About Altia Altia, Inc. is a software company that provides user interface design and development tools that can be used from concept to final product code. Altia also provides engineering services to support customer projects. The company was founded in 1991 and its customers include United Technologies, Ford, Chrysler, NordicTrack, Guidant, Star Trac, Hollister, Lockheed Martin and hundreds of other leading manufacturers. For more information about Altia’s products and services, visit www.altia.com or contact Altia’s corporate headquarters at 719-598-4299. Contact: Media Contacts: Voce Communications, a Porter Novelli Company Jessica Kerr, (415) 975-2213 firstname.lastname@example.org or Altia, Inc. Jason Williamson, 719-598-4299 Director of Marketing email@example.com
Renesas Electronics America and Altia Extend their Embedded Collaboration with Advanced Graphic Solutions
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