Netflix Launches In Sweden, Denmark, Norway And Finland

           Netflix Launches In Sweden, Denmark, Norway And Finland

Continuing International Expansion, Leading Global Internet Movie and TV
Subscription Service Arrives in Nordic Countries

PR Newswire

LOS GATOS, Calif., Oct. 18, 2012

LOS GATOS, Calif., Oct. 18, 2012 /PRNewswire/ -- Netflix, Inc. (NASDAQ: NFLX),
the world's largest Internet subscription service for movies and TV shows,
launches in Finland today, culminating a week of events that also introduced
Netflix to Sweden, Denmark and Norway.


Ten million broadband households in Denmark, Finland, Norway and Sweden can
now subscribe to Netflix and, for one low monthly price, instantly access a
wide selection of Hollywood, local and global TV shows and movies via a range
of Internet-connected devices, including Smart TVs, game consoles, Blu-ray
players, home theater systems, tablets and smartphones.

"We've received a very warm welcome throughout the Nordics and are thrilled by
the excitement we have seen for Netflix in Sweden, Denmark, Norway and
Finland," said Reed Hastings, Netflix co-founder and chief executive officer.
"Initial signups exceeded our expectations; the Nordic people have definitely
shown that they are ready for the future of television."

Netflix is priced at 79kr a month in Sweden, Denmark and Norway and EUR7.99 in
Finland. A free, one-month trial of Netflix is available by visiting An extended trial is available for a limited time to paying
Spotify subscribers as part of a launch partnership with the music streaming

At launch, Netflix is offering movies and TV shows from many different
providers, including Warner Bros, Twentieth Century Fox, Walt Disney Company,
Sony Pictures Entertainment, BBC Worldwide, CBS Studios, ITV Studios Global
Entertainment, Shine International, Nordisk Film Distribution, AB Svensk
Filmindustri, Scanbox Entertainment and Norsk Filmdistribujon.

Among the thousands of hours of great movies and TV shows available at launch
are recent big screen hits such as The Expendables and Happy Feet 2. Previous
full seasons of American shows such as How I Met Your Mother, Breaking Bad,
The Vampire Diaries, Arrested Development, Dexter, Spartacus and The Walking
Dead will be available to Netflix members as well as full seasons of British
TV including The Inbetweeners and Sherlock. Other titles include a wide-range
of documentaries, art house movies and classics ranging from Being Elmo, A
Clockwork Orange to There Will Be Blood. Kids titles available at launch
include High School Musical 1 & 2, Shaun the Sheep and Babar.

In addition to the broad slate of international viewables, there are also many
local titles available on Netflix in the Nordic countries. These include:

  oDanish movies such as Submarino, Flammen & Citronen, Pusher Trilogy and
    prizewinning Festen, previous full seasons of Danish favourites including
  oFinnish titles including Iron Sky and Kolme assaa
  oNorwegian favourites including Lilyhammer, Julenatt I Blafjell and Tomme
  oSwedish movies such as Flickan, I taket lyser stjarnorna and Maria
    Larssons eviga ogonblick as well as previous full seasons of Swedish TV
    favorites including Bron and 30 grader i februari

Netflix is fully localized, offering subtitles on foreign language movies and
TV shows and dubbing for most kids titles. In the coming months, more great
movies and TV shows will be added, building upon the great entertainment
choices available today.

With more than 27 million streaming members throughout the Americas, the
United Kingdom, Ireland and now the Nordic countries, Netflix has
revolutionized entertainment by providing seamless and instant access to
thousands of hours of Hollywood and international features, full seasons of
new and classic TV shows, documentaries, independent cinema and an incredible
range of kids' programming in a specially designed section called "Just for

Netflix offers an unbeatable entertainment experience and a great value with
many titles available in high-definition and with Dolby® Digital Plus 5.1
surround sound. Advanced recommendation technologies and connection through
Facebook help members discover movies and TV shows they'll love.

The following devices -- many of which are already in many Nordic homes and
available for sale at leading retail stores such as Elgiganten in Sweden and
Denmark, Elkjop in Norway and Gigantti in Finland -- support Netflix in the
region today. Netflix streaming capability will come to additional devices



Blu-ray players


                       Windows PC
                       PlayStation®3 (PS3™)

Game consoles          Wii

                       Xbox 360


Home theater systems   Philips




                       Apple TV

Internet media players Philips HD Media Player

                       Western Digital TV Live
                       iOS phones and tablets

Phones and tablets     Android phones and tablets

                       Windows Mobile

About Netflix

With more than 27 million streaming members in the United States, Canada,
Latin America, the United Kingdom, Irelandand the Nordics, Netflix, Inc.
(NASDAQ: NFLX) is the world's leading Internet subscription service for
enjoying movies and TV programs. For one low monthly price, Netflix members
can instantly watch movies and TV programs streamed over the Internet to PCs,
Macs and TVs. Among the large and expanding base of devices streaming from
Netflix are the Microsoft Xbox 360, Nintendo Wii and Sony PS3 consoles; an
array of Blu-ray disc players, Internet-connected TVs, home theater systems,
digital video recorders and Internet video players; Apple iPhone, iPad and
iPod touch, as well as Apple TV and Google TV. In all, over 800 devices that
stream from Netflix are available. For additional information, Follow Netflix onFacebookandTwitter

SOURCE Netflix, Inc.

Contact: Joris Evers, +1-408-658-0980,
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