Tesla Selects Cypress’s TrueTouch® Solution to Implement World’s First Fully-Integrated Touchscreen Infotainment System in

  Tesla Selects Cypress’s TrueTouch® Solution to Implement World’s First
  Fully-Integrated Touchscreen Infotainment System in Model S

17-Inch Touchscreen is Automotive Industry’s Largest; Flexible Solution Offers
                    Best-in-Class Multi-Touch Performance

Business Wire

SAN JOSE, Calif. -- October 18, 2012

Cypress Semiconductor Corp. (NASDAQ: CY) today announced that Tesla Motors
(NASDAQ: TSLA) has selected its TrueTouch^® automotive touchscreen solution
for the infotainment system in Model S, the world’s first premium electric
sedan. The 17-inch touchscreen in Model S is the largest in a production
vehicle to date, and is the first to integrate all functional controls into a
touchscreen. To Model S, the TrueTouch solution brings design flexibility and
a multi-touch experience that users expect even in challenging conditions.

The touchscreen in Model S seamlessly integrates multimedia apps and content,
sound system, communication and HVAC controls, navigation, and vehicle data
into one central location. Cypress’s automotive TrueTouch solution provides
unmatched flexibility providing the ability to track ten fingers at once. To
learn more about Cypress’s automotive solutions, visit

“To power the 17-inch touchscreen we needed a partner who could handle the
challenge of supporting the largest touchscreen in the automotive industry
with flexible, reliable and durable architecture,” said Craig Carlson, vice
president of software and electrical integration at Tesla. “Cypress has shown
tremendous leadership in the touch market and has worked diligently to meet
our design requirements. From the beginning, Cypress’s TrueTouch solution has
delivered great accuracy, speed and linearity.”

“Tesla’s Model S is a truly revolutionary vehicle, and we’re excited to have
our automotive TrueTouch solution power the centerpiece of its interior,” said
Hassane El-Khoury, executive vice president of the Programmable Systems
Division at Cypress. “The Model S touchscreen provides an outstanding showcase
for what TrueTouch can do. It demonstrates the solution’s flexibility in
creating the world’s first fully-integrated and largest infotainment system
touchscreen, while highlighting its best-in-class user experience.”

About TrueTouch

Cypress’s TrueTouch technology provides the industry’s best noise immunity,
highest signal to noise ratio (SNR), fastest refresh rates, lowest power
consumption, and world’s best accuracy and linearity. The flexible TrueTouch
solution allows customers to rapidly develop leading-edge solutions without
having to buy turnkey modules. They have a choice of using touch sensors
(glass or film) and LCDs from preferred partners, and can develop innovative
mechanical designs ranging from flat to curved surfaces of varying thickness.
Additional TrueTouch information is available at touch.cypress.com.

About Tesla

Tesla’s goal is to accelerate the world’s transition to electric mobility.
Palo Alto, California-based Tesla designs and manufactures EVs and EV power
train components for partners such as Toyota and Daimler. Tesla has delivered
more than 2,350 Roadsters to customers worldwide. Model S, the first premium
sedan to be built from the ground up as an electric vehicle, began deliveries
in June 2012. For more information visit www.teslamotors.com.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that
provide customers with rapid time-to-market and exceptional system value.
Cypress offerings include the flagship PSoC^® 1, PSoC 3, and PSoC 5
programmable system-on-chip families and derivatives, CapSense^® touch sensing
and TrueTouch^® solutions for touchscreens. Cypress is the world leader in USB
controllers, including the high-performance West Bridge^® solution that
enhances connectivity and performance in multimedia handsets, PCs and tablets.
Cypress is also the world leader in SRAM memories. Cypress serves numerous
markets including consumer, mobile handsets, computation, data communications,
automotive, industrial and military. Cypress trades on the NASDAQ Global
Select Market under the ticker symbol CY. Visit Cypress online at

Cypress, the Cypress logo, PSoC, TrueTouch, CapSense and West Bridge are
registered trademarks of Cypress Semiconductor Corp. All other trademarks are
property of their owners.


Cypress PR
Samer Bahou, 408-232-4552
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