Jamba Juice and TWILIGHT SAGA Fans Get Berry Bitten™ This Fall

        Jamba Juice and TWILIGHT SAGA Fans Get Berry Bitten™ This Fall

Jamba Juice to debut a nutritious, exclusive Limited Time Only TWILIGHT
SAGA-themed smoothie and special social media sweepstakes.

PR Newswire

EMERYVILLE, Calif., Oct. 18, 2012

EMERYVILLE, Calif., Oct. 18, 2012 /PRNewswire/ --Jamba Juice Company (NASDAQ:
JMBA), a leading healthy, active lifestyle brand, in partnership with Summit
Entertainment, a LIONSGATE® (NYSE: LGF) company, proudly announces the debut
of the all-new Berry Bitten™ smoothie to celebrate the upcoming November
theatrical release of "THE TWILIGHT SAGA: BREAKING DAWN – PART 2." As part of
the special promotional activities around the long-awaited conclusion to the
beloved film series, Jamba® is also sponsoring a "THE TWILIGHT SAGA: BREAKING
DAWN – PART 2" Premiere Sweepstakes on Facebook, in which one lucky fan will
win a Grand Prize trip for two to attend the world premiere screening of the
film on November 12 in Los Angeles.**

(Photo: http://photos.prnewswire.com/prnh/20121018/LA95108)

Jamba's Berry Bitten smoothie is a low-fat and nutritious beverage made with
real whole fruit—guiltlessly satisfying. Like all Jamba smoothies, it contains
no high fructose corn syrup, artificial flavors, or preservatives and has 0g
trans fat. For a limited time only, customers who purchase a 24-ounce Berry
Bitten smoothie at participating Jamba Juice® retail stores will also receive,
free of charge, one of four collectible movie-branded slap bracelets featuring
their favorite characters from "THE TWILIGHT SAGA: BREAKING DAWN – PART 2."*

"Jamba Juice is honored to have been selected as one of the innovative
promotional partners to collaborate with Summit Entertainment in promoting the
final installment of THE TWILIGHT SAGA film franchise," said Julie S.
Washington, Senior Vice President and Chief Brand Officer, Jamba Juice
Company. "At Jamba we are always thinking about the best ways to engage and
entice our fans and we are thrilled to offer this exciting, multi-dimensional
promotion which we believe will amplify the fun and excitement associated with
both brands."

Summit Entertainment, a LIONSGATE® company, will release "THE TWILIGHT SAGA:
BREAKING DAWN – PART 2" in theatres on Friday, November 16, 2012.

The astonishing conclusion to the TWILIGHT SAGA franchise, "THE TWILIGHT SAGA:
BREAKING DAWN – PART 2" illuminates the secrets and mysteries of this
spellbinding romantic epic that has entranced millions. Academy Award® winner
Bill Condon directed both the first and second parts of the two-part finale
starring Kristen Stewart, Robert Pattinson and Taylor Lautner. The film, based
on the fourth novel in author Stephenie Meyer's "Twilight" series, was written
by Melissa Rosenberg with Wyck Godfrey, Karen Rosenfelt and Stephenie Meyer

Jamba Juice fans can learn more by becoming a Jamba Insider at
www.JambaJuice.com/insider, liking our page on Facebook at
www.Facebook.com/JambaJuice, following us on Twitter at

* For a limited time (Oct. 18 – Nov. 30, 2012). While supplies last.

** Sweepstakes ends Oct. 29, 2012 at 10:59:59 a.m. PT. Rules and information
available at: http://www.JambaJuice.com/TwilightSweepstakesRules.

About Jamba Juice Company
Founded in 1990, Jamba Juice Company (NASDAQ: JMBA) is a leading restaurant
retailer of better-for-you, specialty beverage and food offerings, which
include great tasting, whole fruit smoothies, fresh squeezed juices and juice
blends, hot coffee and teas, hot oatmeal, breakfast wraps, sandwiches and
mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked
goods and snacks. Jamba-branded products for at-home enjoyment are also
available through select retailers across the nation and in Jamba outlets. As
of July 3, 2012, there were 783 Jamba Juice store locations globally. Jamba
is a proud sponsor of "Team Up for a Healthy America" in the fight against
childhood obesity and encourages fans to join the Team Up community of
celebrities, athletes and other leaders committed to getting kids active and
involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more
about Jamba Juice's locations as well as specific offerings and promotions by
visiting the Jamba Juice website atwww.JambaJuice.com or by contacting
Jamba's Guest Services team at 1-866-4R-FRUIT (473-7848).

About THE TWILIGHT SAGA film series
THE TWILIGHT SAGA film series stars Kristen Stewart, Robert Pattinson and
Taylor Lautner, and tells the story of 17-year-old Bella Swan who moves to the
small town of Forks, Washington to live with her father, and becomes drawn to
Edward Cullen, a pale, mysterious classmate who seems determined to push her
away. But neither can deny the attraction that pulls them together...even when
Edward confides that he and his family are vampires. The action-packed, modern
day vampire love story TWILIGHT, the first film in the series, was released in
theatres on November 21, 2008 to a blockbuster reception. The second
installment of the film franchise, THE TWILIGHT SAGA: NEW MOON was released
November 20, 2009, the third installment, THE TWILIGHT SAGA: ECLIPSE was
released June 30, 2010, and THE TWILIGHT SAGA: BREAKING DAWN – PART 1 was
released on November 18, 2011.

About Summit Entertainment
Summit Entertainment, a LIONSGATE® company, is a worldwide theatrical motion
picture development, financing, production and distribution studio. The
company handles all aspects of marketing and distribution for both its own
internally developed motion pictures as well as acquired pictures.

SOURCE Jamba Juice

Website: http://www.jambajuice.com
Contact: For Jamba Juice Company; Celia Sepulveda, Neighbor Agency,
+1-858-337-1326, celia@neighboragency.com, or Megan Klein, +1-805-415-7310,
megan@neighboragency.com, OR For Summit Entertainment; Hans-Dieter Kopal,
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