Nutcracker Jack Marches into Jack in the Box® for Holiday Fundraiser

     Nutcracker Jack Marches into Jack in the Box® for Holiday Fundraiser

Just in time for the 120th anniversary of the Nutcracker Ballet, sale of
holiday ornament raises money and awareness for Big Brothers Big Sisters

PR Newswire

SAN DIEGO, Oct. 18, 2012

SAN DIEGO, Oct. 18, 2012 /PRNewswire/ --Jack in the Box® restaurants today
launched a holiday fundraiser benefitting Big Brothers Big Sisters. For just
$1, plus tax, guests may purchase a limited-edition Nutcracker Jack ornament
with net proceeds benefiting the youth-mentoring organization. (Available at
participating Jack in the Box restaurants while supplies last.)


Although 120 years have passed since Tchaikovsky premiered his now-famous
"March of the Toy Soldiers," the score remains as beloved today as the toy
soldiers popularized in the Nutcracker Ballet. Rosy cheeked and wearing a red
shako adorned with decorative bronze lacing, the Nutcracker Jack ornament is
pre-drilled on the bottom and fashioned with a braided loop on top, offering
flexibility for display on a vehicle antenna or Christmas tree.

This is the fifth year that Jack in the Box has sold a limited-edition
promotional item to raise funds for Big Brothers Big Sisters to provide
long-term mentoring services to help children who face adversity succeed in
school and in life. The previous promotions raised a combined total of more
than $1.2 million for the youth mentoring organization.

The majority of funds raised from this year's fundraiser will help provide
mentors and ongoing mentoring support to children from military families with
parents deployed overseas. Jack in the Box is a long-time supporter of
military families and helped launch Big Brothers Big Sisters' Operation Bigs
program in San Diego in 2004 at Camp Pendleton Marine Corps Base. Military
mentoring programs have expanded in San Diego and across the nation since then
with support from Jack in the Box.

"Jack in the Box has been a national corporate role model, supporter and
partner -- a company committed to providing resources needed to expand our
one-to-one staff-supported volunteer mentoring services," said Big Brothers
Big Sisters of America President and Chief Executive Officer Charles Pierson.
"Children served by our agencies across the country face the kind of adversity
that comes with growing up in single-parent, low-income and military families.
Mentees in our program whose parents are in the military, particularly those
whose moms and dads are deployed, face unique challenges. With the generous
support of Jack in the Box, Big Brothers Big Sisters is able to help more
children in military families succeed in school and life."

[Note to media: Visit the online press room at for a high-res
image of the Nutcracker Jack ornament.]

About Big Brothers Big Sisters
For more than 100 years, Big Brothers Big Sisters has operated under the
belief that inherent in every child is the ability to succeed and thrive in
life. As the nation's largest donor and volunteer supported mentoring network,
Big Brothers Big Sisters' mission is to provide children facing adversity with
strong and enduring, professionally supported one-to-one relationships that
change their lives for the better, forever.

Partnering with parents/guardians, school, corporations and others in the
community, Big Brothers Big Sisters carefully pairs children ("Littles") with
screened volunteer mentors ("Bigs") and monitors and supports them in
one-to-one mentoring matches throughout their course. The organization holds
itself accountable for children in the program to achieve measurable outcomes,
such as higher aspirations; greater confidence and better relationships;
educational success; and avoidance of delinquency and other risky behaviors.
Most children served by Big Brothers Big Sisters are in single-parent and
low-income families or households where a parent is incarcerated.
Headquartered in Philadelphia with as network of about 350 agencies across the
country, Big Brothers Big Sisters serves nearly 630,000 children, volunteer
mentors and families. Learn how you can positively impact a child's life,
donate, or volunteer at

About Jack in the Box Inc.
Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant
company that operates and franchises Jack in the Box® restaurants, one of the
nation's largest hamburger chains, with more than 2,200 restaurants in 21
states. The company created The Jack in the Box Foundation in 1998 to focus
its charitable giving efforts and make a greater impact in Jack in the Box^®
restaurant communities. The Foundation is a 501 (c) (3) nonprofit organization
funded by donations from Jack in the Box Inc., its employees, franchisees and
vendors. The Foundation has contributed more than $7 million in financial and
in-kind support to Big Brothers Big Sisters, its primary charitable partner
since 1998. For more information, visit

SOURCE Big Brothers Big Sisters

Contact: Kathy Kovacevich, +1-858-571-2544, The Jack in the Box Foundation,; Kelly Williams, +1-215-665-7795, Big
Brothers Big Sisters of America,
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