ethology & SOOH Media Featured at MIT Enterprise Forum Phoenix
Tallwave Portfolio Companies ethology and SOOH Media Selected as
Featured Presenter and Exhibitor at October MIT Enterprise Forum
PHOENIX, AZ -- (Marketwire) -- 10/18/12 -- ethology, an integrated
digital marketing agency for evolving consumer brands, and SOOH
Media, the world's first social-out-of-home digital advertising
network, have been selected to speak and exhibit at MIT Enterprise
Forum Phoenix's "Digital Media Mania" event on October 23, 2012.
ethology and SOOH Media are portfolio companies of Tallwave, a lean
business accelerator and venture management company.
The MIT Enterprise Forum Phoenix holds a monthly seminar series that
provides strategic insights into popular business sectors to support
the growth of early stage technology entrepreneurs. The October
"Digital Media Mania" event will address the evolution of digital
technology, social media, and content consumption, and its role in
disrupting and transforming traditional business models in the global
Mike Corak, EVP of Strategy for ethology, will speak as a "Featured
Entrepreneur" at the October MIT event. Corak will share his
experiences in developing and implementing winning integrated digital
strategies for major global brands like Coca-Cola, Nike, and FedEx.
Corak will also highlight ethology's unique approach to executing
highly integrated content, search, social, and lifecycle marketing
strategies for its Fortune 1000 clients.
"The digital marketing world is changing every day, which is why it
is so important to share experiences and insights at events like
Digital Media Mania," said Mike Corak of ethology. "During my session
I will discuss how ethology helps brands build digital programs from
the consumer's point of view, and how brands can maximize the impact
of their budget by leveraging integrated delivery of tactics to save
time, money and resources."
In addition, Tallwave company SOOH Media will exhibit at MIT's
Arizona Entrepreneurs Showcase, providing free photos through its
interactive photo and video kiosks. SOOH Media's network of
place-based kiosks are powered by a proprietary integrated social,
local and mobile marketing software platform that connects brands
with the consumers with whom they want to engage.
The MIT Entrepreneurs Forum Phoenix "Digital Media Mania" event will
take place on October 23, 2012 from 5:30-8:00 p.m. at the Scottsdale
ethology is the integrated digital marketing agency
for evolving consumer brands. The company specializes in integrated,
cross-platform content, search, social, and lifecycle marketing for
clients in retail, CPG, travel and tourism, and a number of other
industries. ethology has been in operation since 2009 and its
portfolio includes brands like Conn's, LifeLock, and ConocoPhillips.
ethology is a portfolio company of Tallwave, a lean business
accelerator and venture management company. ethology is headquartered
in Phoenix, Arizona and has offices in Portland, Los Angeles, Chicago
and Atlanta. For more information about ethology, visit
http://www.ethology.com or call 1.855.ethology.
SOOH Media is the world's first social-out-of-home
network, providing on-premise, interactive photo and video booths
that connect consumers and brands through an integrated digital
advertising platform. SOOH Media helps digital out-of-home (DOOH)
networks, agencies and brands improve digital engagement with their
customers through a proprietary local, social, mobile marketing and
SOOH Media is a portfolio company of Tallwave, a lean business
accelerator and venture management company. SOOH Media is based in
Phoenix, Arizona. For more information about SOOH Media, go to
http://www.sooh.com or call 866.743.5856.
About MIT Enterprise Forum Phoenix:
MIT Enterprise Forum Phoenix
(MITEFPHX) is the Arizona chapter of the global, not for profit MIT
Enterprise Forum. For more than thirty years, The MIT Enterprise
Forum has been a platform for entrepreneurial networking, inspiration
and education. We are a community of volunteers sharing resources,
knowledge and a passion for entrepreneurship. Our goal is to build a
community, connect technology entrepreneurs with capital, other
resources, talent, industry experts and advisers.
The MIT Enterprise Forum Phoenix organization brings together local,
national and even global leaders and entrepreneurs from real
companies discussing real issues, providing everyone a front row seat
to behind-the-scenes success. For more information, go to
For media inquiries please contact
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