Audi of America Adds New Central Region to Support Dealers, Customers
as U.S. Presence Grows
Fourth Region, Representing 22% of Audi U.S. Dealerships, Will Open
Up Opportunities to Meet Target of 200,000 New-Car Sales Before 2020
HERNDON, VA -- (Marketwire) -- 10/18/12 -- Audi of America is
creating a new Central Region, based near Chicago, to provide greater
dealer support nationwide, continue enhancements of the Audi customer
experience and progress toward the brand goal of selling 200,000
vehicles in the U.S. market before 2020.
When the new fourth region opens for business in January 2013, it
will assume responsibility for markets now covered by the Audi of
America Eastern, Southern and Western regions. It will comprise 13
states and 62 of the 275 Audi dealerships across the country.
Currently more than 100,000 Audi models operate on roads that lie
within the new Central Region.
"We see the potential for Audi to make greater inroads in the U.S.
heartland," said Mark Del Rosso, Chief Operating Officer, Audi of
America. "Adding an entirely new Central Region organization also
frees up our teams in the other regions to focus more on the needs of
our dealer partners and customers in the rest of the country. It's a
clear validation that we intend to achieve our growth goals and
establish Audi as the leading premium brand in the U.S."
The new organization will be led by Ken Brusca as the Audi Central
Region Director. Brusca joined Audi of America in 2005. Most recently
he served as Region Operations Manager for the Eastern Region. In
this position, he managed both new and CPO sales as well as the
distribution process. Brusca brings with him over 30 years of
automotive industry experience. Prior to taking his current position,
he held management positions at Chase Automotive Finance, Ford Motor
Co. and Volvo Cars of North America, where he served as Canadian CEO.
Audi is continuing to develop staffing plans for the new region ahead
of its official launch next year. The region headquarters will be
based in the O'Hare business district outside of Chicago with details
on the specific office space forthcoming.
For more information on the Audi of America Central Region, please
visit the Audi of America media site at audiusanews.com.
Audi of America, Inc.
and its U.S. dealers offer a full
line of German-engineered luxury vehicles. AUDI AG is among the most
successful luxury automotive brands globally. Audi was a
top-performing luxury brand in Europe during 2011, and broke all-time
company sales records in the U.S. Through 2016, AUDI AG will invest
about $17 billion on new products and technologies. Visit
www.audiusa.com or www.audiusanews.com for more information regarding
Audi vehicle and business issues.
Audi of America Communications
Tel.: +1 703 364 7423
Mobile: +1 (571) 359-1154
Tel.: +1 703 364 7440
Mobile: +1 703 344 1320
Press spacebar to pause and continue. Press esc to stop.