SodaStream Expands in Russia, Chile and Singapore

              SodaStream Expands in Russia, Chile and Singapore

PR Newswire

AIRPORT CITY, Israel, Oct. 18, 2012

AIRPORT CITY, Israel, Oct. 18, 2012 /PRNewswire/ -- SodaStream International
Ltd. (NASDAQ: SODA), a leading manufacturer and distributor of beverage
carbonation systems, today announced that its products are being made
available in Russia, Chile and Singapore through new exclusive partnerships.

"Our global carbonated beverage revolution is continuing across three
continents as we bring our products to Chile and Singapore, and enhance our
existing activities with a new distributor in Russia," stated Daniel Birnbaum,
CEO of SodaStream. "Carbonated drinks are popular in all of these markets,
and SodaStream looks forward to introducing these consumers to our smarter,
simpler and more earth-friendly way to enjoy them."

In Russia, SodaStream will be distributed by Bureaucrat (, a
leading home and office solution company with over $1 billion in annual
turnover, representing some of the world's most popular brands. SodaStream
will launch nationwide at Media Mart starting as early as Q1 2013. In Chile,
the Company's products will be distributed by Volta (, an
organization that has successfully represented top global food supplement and
pharma products across the country's retail stores. Volta is part of
Eurofarma Brazil, with over $1 billion in annual sales. Volta will launch
SodaStream products initially at three top retailers, Falabella, CencoSud and
Ripley, which own a variety of department stores, supermarkets, home centers
and a TV home shopping network. In Singapore the Company is partnering with
Yeo Teck Seng (, a leader in high-quality home and
kitchen products. SodaStream will be available there starting December at
Singapore's premium retailer, Takashimaya.

"We are excited to continue leading the growth of our category with these
outstanding partners, each of whom has many years of proven success with
multinational consumer goods," concluded Mr. Birnbaum. "Geographic expansion
is one of our three pillars of growth, together with product innovation and
consumer marketing. Our experience has proven that the SodaStream proposition
of redefining the carbonated beverage industry addresses growing consumer
mega-trends around the world and we look forward to expanding into even more
countries next year."

About SodaStream

SodaStream manufactures beverage carbonation systems, which enable consumers
to easily transform ordinary tap water instantly into carbonated soft drinks
and sparkling water. Soda makers offer a highly differentiated and innovative
solution to consumers of bottled and canned carbonated soft drinks and
sparkling water. The Company's products are environmentally friendly, cost
effective, promote health and wellness, and are customizable and fun to use.
In addition, its products offer convenience by eliminating the need to carry
bottles home from the supermarket, to store bottles at home or to regularly
dispose of empty bottles. SodaStream products are available at more than
55,000 retail stores in 45 countries. For more information, visit

To download SodaStream's investor relations app, which offers access to SEC
documents, press releases, videos, audiocasts and more, please visit for your iPhone or for your
Android mobile device.

Company Contact:
Yonah Lloyd
Chief Corporate Development and Communications Officer
Phone: +972-3-976-2462

Forward Looking Statement

This release contains forward-looking statements, which express the current
beliefs and expectations of management. Such statements are based on
management's current beliefs and expectations and involve a number of known
and unknown risks and uncertainties that could cause our future results,
performance or achievements to differ significantly from the results,
performance or achievements expressed or implied by such forward-looking
statements. Important factors that could cause or contribute to such
differences include risks relating to: our ability to expand into our target
markets, including the United States; our ability to continue to develop or
maintain our presence in retail networks; our ability to develop and implement
production and operating infrastructure to effectively support our growth; the
success of our marketing campaigns and media spending in terms of increased
sales or increased product and brand name awareness; our ability to maintain
our customer base in markets where we have an established presence; the risks
associated with our reliance on exclusive arrangements for the distribution of
our home beverage carbonation systems and consumables in each of the markets
in which we use third-party distributors; our ability to compete effectively
with other companies which currently offer, or may offer in the future,
competing products; potential product liability claims if any component of our
home beverage carbonation systems is misused; our ability to protect our
intellectual property rights; our being found to have a dominant position in
certain markets which may place limits on our ability operate; risks
associated with our being subject to fluctuations in currency exchange rates;
our potential exposure to greater than anticipated tax liabilities; our
products being subject to extensive governmental regulation in the markets in
which we operate; adverse conditions in the global economy which could
negatively impact our customers' demand for our products; and other factors
detailed in documents we file from time to time with the United States
Securities and Exchange Commission. Forward-looking statements in this
release are made pursuant to the safe harbor provisions contained in the
Private Securities Litigation Reform Act of 1995.

SOURCE SodaStream International Ltd.